#Laogao E-commerce Newsletter#[E-commerce Evening News Brief on August 11]

Evening News: Taobao's first clothing collection store reopened; JD internal testing of new invoices merchants can configure automated review strategies; 2021 online live broadcast industry report released: the cumulative anchor accounts are nearly 140 million, exceeding 184.4 billion market size; Wish will adjust A+Bains road to freight and Swiss road to weight restrictions from tomorrow; eBay Australia Station: Jewelry category introduction of new attributes sellers must complete updates before August 23...

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E-commerce newsletter

1. Tmall Supermarket launches a million-dollar fruit subsidy

Tmall Supermarket has launched direct picking of fruits from the source, and has brought more than 30 seasonal fruits including Xinjiang pears, plums, Gansu Minqin honey melons, Shaanxi kiwi fruits, Sichuan soft-seed pomegranates to Tmall Supermarkets, and launched a subsidy of tens of millions, allowing consumers across the country to buy "the first fruit in autumn" at a low price. Consumers can enter the shopping through the "Quality Fresh" column of Tmall Supermarket. According to the relevant person in charge of Tmall Supermarket, through the self-built eight national cold chain centers, more than 1,200 districts and counties can achieve same-day delivery and next-day delivery of fruits. In addition, after-sales services such as insufficient scales and price difference, and bad fruit compensation, we will ensure consumers' shopping experience in all aspects from product quality, logistics, and after-sales service. (E-commerce News)

2. Taobao’s first clothing collection store reopens

According to the Beijing Business Daily on August 11, the Taobao Fashion iFashion Collection Store, which opened in March this year, has resumed normal business again. According to reports, iFashion is the only clothing brand that Taobao has promoted strategically in 2016. The existence of Taobao fashion iFashion collection stores is to extend this type of store from online to offline, and to infiltrate brand, thereby cultivating consumers' cognitive minds. In terms of delivery, according to many staff members, the store has not yet been connected to the online store. If users purchase it on Taobao, the products are sent from the merchant warehouse rather than the collective store. (E-commerce News)

3. JD.com’s new invoice function can be configured with automated review strategies

The automated review strategy is divided into two scenarios: "automatic rejection of invoices" and "automatic review and approval of electric invoices on behalf of others", and merchants can use it according to their own needs. Among them, "automatic refusal of invoices" applies to all pop merchants. If the merchant needs to reject invoices for a certain scenario, he can create one or more policies and configure the refusal based on what factors. After configuration, the newly generated invoice application will be automatically rejected according to the configuration. The merchant can set the policy name and reason for refusal, as well as the validity period and execution time. (E-commerce News)

4. In 2021, Douyin’s traditional cultural anchor revenue increased by 101% year-on-year

On August 11, Douyin Live and the China Performance Industry Association recently released a live online art ecological report. The report shows that in 2021, Douyin’s traditional cultural live broadcasts increased by more than 1 million year-on-year, and anchor revenue increased by 101% year-on-year. Listening to opera, shopping intangible cultural heritage, learning talents, and watching performances in the live broadcast room has become a new trend. The report shows that in 2021, Douyin's traditional cultural live broadcasts continued to be very popular, with the viewing time of Quyi live broadcasts increasing by 278%, the viewing time of intangible cultural heritage live broadcasts increasing by 264% year-on-year, and the number of viewing people watching music live broadcasts increasing by 166% year-on-year. Among the interested users, the proportion of middle-aged and young people aged 24-40 is as high as 76.4%. (E-commerce News)

Internet news

5. The 2021 online live broadcast industry report released: the cumulative anchor accounts are nearly 140 million, exceeding the market size of 184.4 billion

In terms of market entities, there are 11 online performance (live broadcast) listed entities in the industry. Report data shows that as of June 2022, the number of MCN institutions exceeded 24,000. In terms of anchors and users, the report data shows that as of December 2021, the cumulative number of anchor accounts in my country's online performance (live broadcast) industry has been nearly 140 million. There were about 100 million active accounts that had broadcasting activities in one year. In the first half of 2022, there were 8.26 million new broadcasting accounts. (E-commerce News)

6. During Suning.com, the national store traffic increased by 112% during the 818 period

According to August 11, the Ministry of Commerce recently launched the "2022 National Electricity Consumption Season". In order to promote the expansion of green smart home appliance consumption, Suning.com opened 50 new stores during the 818 Home Appliances and Home Decoration Shopping Festival. As of now, 15 new stores have opened, of which store sales in Shanghai, Guangzhou and other places have increased by 150% year-on-year. Data shows that from the launch of 818 to August 8, Suning.com's national store customer flow increased by 112% year-on-year, of which the number of store customer flow increased by nearly 200% year-on-year in the third and fourth-level markets; sales of green and energy-saving "cool appliances" such as air conditioners, refrigerators, and washing machines doubled, and sales of high-end smart home appliances above 10,000 yuan increased by 78% year-on-year. (E-commerce News)

Cross-border newsletter

7. South Korean e-commerce Coupang's revenue in Q2 this year narrows to $75 million

According to August 11, South Korean e-commerce Coupang recently announced its financial results for the second quarter of 2022. According to the financial report, Coupang's total revenue in the second quarter reached US$5 billion, a year-on-year increase of 12%; net loss increased by US$134 million on a month-on-month basis to US$75 million, narrowing from the same period last year. (E-commerce News)

8. Wish will adjust the A+Brazil road to freight and Swiss road to weight limit from tomorrow

According to August 11, starting from 10 a.m. tomorrow, the A+ logistics plan will adjust the freight rate for Brazilian road to orders and the weight limit for Swiss road to orders. Due to the overall price changes in the logistics market, WishPost will adjust the freight to the Brazilian road, the freight to the Ansupai Economic Brazilian road will be slightly increased, and the freight to the Ansupai standard Brazilian road will be lowered as a whole. The new A+ Brazilian road freight price will officially take effect after 10:00 am on August 12, 2022 Beijing time, and will apply to A+ Brazilian road orders delivered to designated warehouses after this time. (E-commerce News)

9. eBay Australia Station: Jewelry category introduction new attribute sellers must complete updates before August 23

August 11th news, recently, eBay Australia Station issued an announcement stating that it will introduce new attributes to the jewelry category - "metal purity". eBay said the move was based on the trend of searching on eBay, and the more buyers will pay attention to the purity of such products when purchasing them. Sellers selling under the jewelry category must update the original listing details by August 23 and add all required options including "Metal Purity" to the new listing. If the required options are missing on the listing, the seller will be alerted under "Tasks" in the Seller Center. (E-commerce News)

10. Wish Clips short video supports audio playback function

August 11th news, today, Wish announced that its Wish Clips short video feature has been further upgraded - supporting audio playback. Starting this week, all Wish Clips short videos will be accompanied by audio playback on the user side; in the initial version, the audio will be taken from music from the audio library carefully selected by Wish and the audio authorized partners, and Wish will assign audio to the video in the right atmosphere according to the product category. At the same time, Wish will continue to enrich the audio library to provide more and more suitable choices for merchants and products. (E-commerce News)