#Laogao E-commerce Newsletter #July 29 E-commerce Morning News

　　#Laogao E-commerce Newsletter# [E-commerce Morning News on July 29] Tmall held a garbage disposal conference to launch the "Garbage Classification is Popular" event; Flash Express announced the signing of Jay Chou as the brand spokesperson; Three Squirrels: Priority will be given to the comprehensive offline layout in East China; some users of Kuaishou Douyin can post videos for more than 10 minutes; online rumor-mongers will be included in the blacklist of dishonest subjects...

　　E-commerce newsletter

　　1. Tmall holds a garbage disposal conference to start the "Garbage Classification is Popular" event

　　On July 28, Tmall held a press conference on the garbage disposaler industry on July 27, announcing the official launch of the special event of "Garbage Classification is Popular". After the event was launched in the early morning of the 27th, the first day of the sale successfully hit the high point of the category's transaction. It started selling for one hour. The Tmall consumer electronics kitchen appliance industry's food waste disposal brands, Weistem, Midea, Whirlpool, and Edison brands sold more than 618 times every day. (E-commerce News)

　　2. Flash Express announced the signing of Jay Chou as the brand spokesperson

　　On July 25, the official Weibo of Flash Express announced that Jay Chou became the spokesperson of his brand and released a short video in which Jay Chou wore a blue suit and briefly introduced the express delivery mode of Flash Express. TechWeb)

　　3. Three Squirrels: Priority will be given to the comprehensive offline layout of East China

　　Three Squirrels said in a recent survey by the reception agency that the most important goal of the company at this stage is to increase penetration rate and increase user base. In the future, when the company opens a store, it is necessary to first build a logistics center, build supporting factories simultaneously, and then plan the number of stores in the area to create the greatest coverage and scale advantage in the area. We will give priority to the comprehensive offline layout of East China. (Securities Times)

　　4. Daily Youxian upgrades forward warehouse SKU to 3,000

　　According to news on July 28, Wang Jun, partner and CFO of MissFresh, recently said that since 2019, the number of SKUs (i.e. "standard commodity units") in MissFresh's forward warehouse has increased from about 1,500 to 3,000, and the company will continue to upgrade its forward warehouse business format.

　　It is reported that the "forward warehouse" is a "warehouse" that is located nearest to consumers and radiates to the surrounding area 1 to 3 kilometers through the forward supply chain. Because it is close enough to users, it can deliver 1 hour after the user places an order. This is also the key competitiveness of MissFresh's previous acquisition of Tencent's five consecutive rounds of investment, and has also attracted many giants including Yonghui Supermarket, Suning.com, and Hema Fresh to make plans. (E-commerce News)

　　Internet news

　　5. Meituan Ele.me has been downgraded one after another and some user pages cannot be loaded

　　According to July 28, at noon on July 27, both Meituan Takeout and Ele.me took out server abnormalities and could not be used. It is reported that some users on the two major platforms cannot load the page, cannot view the delivery status of takeaway, cannot use the member redemption coupons that have been received, etc.

　　At 12:48, Meituan Takeout released a message on its official Weibo that at noon, Meituan Takeout APP had a malfunction in some areas and has been fully recovered. At the same time, another major takeaway platform, Ele.me, also had a brief failure at noon, causing some user pages to fail to load. (E-commerce News)

　　6. Some users of Kuaishou Douyin can post videos for more than 10 minutes

　　According to the South China Morning Post, after short video applications swept the Chinese Internet market, Kuaishou and Douyin, the mainstream short video applications, began to test long video services among some users. Starting this month, some Kuaishou users can upload videos up to 10 minutes. According to reports, this new feature will be open to all users in the future, but most users can only record videos with a length of 11 to 57 seconds on the platform. (E-commerce News)

　　7. JD.com invests in about 9% of Dixintong shares

　　According to July 29, JD.com and Dixintong recently signed a formal agreement to invest in Dixintong, and JD.com will become an important shareholder of Dixintong, which owns about 9% of the shares. The transaction will be paid in cash. It is reported that the two parties have reached a preliminary strategic cooperation intention and will carry out comprehensive cooperation in the fields of finance, logistics, second-hand mobile phones, insurance, cloud services, etc. (E-commerce News)

　　8. National Cyberspace Administration of China: Online rumor-mongers will be included in the blacklist of dishonest subjects

　　Recently, the State Internet Information Office solicited public opinions on the "Regulations on the Management of Credit Information for Serious Breach of Trust in Internet Information Services (Draft for Comments)". The fabrication, release and dissemination of information that violates social morality, business ethics, honesty and trustworthiness through the Internet will be severely punished. The subjects who will be included in the blacklist of breach of trust will be subject to punishment measures such as restricting the engaging in Internet information services, online behavior restrictions, and industry bans in accordance with the law. The validity period of the blacklist is generally three years. (Top news)

　　Cross-border newsletter

　　9. NetEase Koala and South Korea are curious to increase their maternal and child content economy together

　　Recently, NetEase Koala reached a strategic cooperation with maternal and child brand HUGGIES. On the basis of cross-border supply chain cooperation, the two parties will integrate online and offline resources, jointly increase the maternal and infant content economy, and drive new growth in the cross-border infant diaper industry. It is reported that South Korea's curiosity is affiliated with South Korean fast-moving consumer goods giant Liu Han Kimberly Co., Ltd. After this strategic cooperation, Liu Han and Jinbai-Clark will provide Chinese consumers with four major diapers product lines in the Korean market through NetEase Koala, leveraging cross-border e-commerce to meet the consumption upgrade needs of Chinese people. (Yibang Power)

　　10. Twitter set up ArtHouse department to specialize in Internet celebrity marketing

　　Recently, the global social networking platform Twitter announced the establishment of the ArtHouse department, integrating the global massive resources of high-quality Internet celebrity original creators, digital content production capabilities, and brand live broadcast services, and giving brand advertisers a creative way to gain consumers.

　　Twitter said that for Chinese overseas brands, ArtHouse's advantage is that it can not only help them target different overseas target markets and cultures, and use high-quality original creators to create more down-to-earth brand marketing creativity, but also use digital content materials to customize and optimize services to maximize the use of brand creative materials to reach the target group. (Yibang Power)

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