#Laogao E-commerce Newsletter# [March 31 E-commerce Evening News Brief]

#Laogao E-commerce News# [E-commerce Evening News on March 31] ; Evening News : Xiamen strongly supports the development of cross-border e-commerce logistics, Taobao shopping carts are about to be upgraded to 200, the Internet county life service platform "Kuaitu Zero Point" has received an angel round of financing, and Pinduoduo launches "Duoduo Reading Month" to directly supplement more than a thousand books at the source.

      Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. News says Taobao has removed the overseas game console on a large scale

      According to Interface News, recently, many netizens on social platforms have left messages saying that they have found a large number of overseas hosts of PS5, Xbox, and Switch were removed from Taobao. Some game stores with high traffic have now removed all game-related products, and many stores cannot find game console products such as Switch. Regarding this phenomenon, some industry insiders said that it may be related to some overseas versions of games suspected of smuggling and other illegal activities. According to Taobao stores, all Switch stores selling non-national versions are currently being investigated, and all relevant stores are required to prohibit the sale of Nintendo's overseas game electronic products. In addition to the game console, overseas physical games are also involved. (E-commerce News)

2. Taobao opens Taobao Tmall Merchant Operation Centers in many places

      According to the report on March 31, according to the report of Tianxia Online Business, Taobao is forming a "ground force" and setting up Taobao Tmall merchant operation centers in many places to provide services to local merchants. It is reported that the Taobao Tmall Merchant Operation Center will provide new merchants with a green channel for opening stores on Taobao and Tmall, and provide services such as operation training, resource docking, marketing support, and creating new brands to merchants to help merchants grow rapidly. At present, Taobao and Tmall Merchant Operation Center has started operation in Jinhua, Guangzhou, Foshan and Chaozhou, and will also cover industrial belt areas such as Huzhou, Nantong, Xiamen, and Huizhou in the future. (E-commerce News)

3. Taobao shopping cart will be upgraded to 200

      On March 31, Taobao’s official Weibo released an introduction video today, officially announcing the “GW Car Project”. Taobao revealed that starting from April 1, Taobao shopping carts will begin to be upgraded, and the functions such as "shopping cart expansion" and "price reduction notice" that are highly praised by the outside world will gradually be implemented. It is reported that some consumers who have been "full of" Taobao shopping carts for a long time will be invited to participate in the expansion test. Taobao will help them permanently increase the shopping cart capacity from 120 to 200. In the future, we will continue to optimize Taobao shopping carts based on test feedback. In addition, consumers can also quickly find price-reduced products through the new "price reduction notification" function. (E-commerce News)

4. Li Jiaqi helps Xinjiang Goods live broadcast sales exceed 40 million yuan

      March 31st news, last night, e-commerce anchor Li Jiaqi, together with the Shanghai Front Command for the Counter-to-Point Support Xinjiang Work, Xinhuanet Client, and Oriental.com jointly organized a special live broadcast of "Yi" Qi to help Xinjiang Goods. National Youth Federation member Kelan Baike entered the live broadcast room. According to data provided by Li Jiaqi, the cumulative sales of this special live broadcast exceeded 40 million yuan, and more than 600,000 orders were led to the transaction. A total of 19 local specialty agricultural products and cotton products from Xinjiang were listed in the live broadcast room, including red dates, apricot buns, milk, bath towels, quilts, etc. (Beijing News)

5. Kuaishou and CCTV News held a special session on Xinjiang cotton sales: sales exceed 20 million yuan in 3 hours

      According to March 31, Kuaishou and CCTV News recently jointly held a special event for "I endorse Xinjiang cotton" to sell goods. At 8 pm on March 28, CCTV host Nigmaiti, together with celebrities Jing Tian, ​​Yu Menglong and Zhang Hanyun, came to CCTV News Kuaishou live broadcast room to jointly sell goods for Xinjiang cotton. That night, many Kuaishou e-commerce anchors such as Mimi Children's Clothing, Xu Xiaomi, and Bei Jie also brought goods for Xinjiang cotton-related products. Data shows that the cumulative number of views reached 22 million for more than three hours that night, and the number of live broadcast interactions was 10.12 million. The sales of CCTV News Live Room, Kuaishou Store Live Room and Kuaishou Anchor Live Room exceeded 20 million yuan. (Titanium Media)

Internet news

6. The Internet county life service platform "Kuaitu Zero Point" received angel round financing

      On March 31, in March this year, the emerging Internet county life service platform "Kuaitu Zero Point" received an angel round of financing. It is reported that Kuaitu Zero Point was founded in 2020. It currently has more than 200,000 store managers and group leaders and more than one million precise active users, covering 3 regions and nearly 35 county towns across the country, providing high-quality next-day delivery services to nearly 10,000 communities. At the same time, the platform also tailors full-scene marketing solutions for county brands, integrating multiple resources through online and offline member connections, realizing the linkage of "platform ecology + merchant + user" to create an integrated marketing solution covering multiple scenarios. (E-commerce News)

7. Pinduoduo launches "Duoduo Reading Month" and directly supplements more than a thousand books from the source

      According to March 31, Pinduoduo officially launched the "Duoduo Reading Month" event to promote national reading. Pinduoduo has joined hands with more than 30 publishing houses and book publishing companies including CITIC Publishing House and Knowledge Publishing House to provide large-scale direct subsidies of more than 1,000 books in various categories such as social science, literature and art, and teaching aids. At the same time, writers such as Yan Chongnian, the speaker of CCTV's "Hundred Schools of Life" will recommend books to readers in the live broadcast room of 10 billion subsidies. It is reported that users can search for "Duoduo Reading Month" on the Pinduoduo APP to directly reach the event page. (E-commerce News)

8. Maoyan Entertainment: The total revenue in 2020 was 1.365 billion yuan, a year-on-year decrease of 68%.

      According to March 31, yesterday, Maoyan Entertainment released its 2020 performance announcement. Data shows that Maoyan Entertainment's total revenue in 2020 was RMB 1.3657 billion, a year-on-year decrease of 68%; gross profit was RMB 537.3 million, a year-on-year decrease of 79.8%; adjusted net loss for the whole year was RMB 435.6 million. Up to now, Maoyan Entertainment has covered the mini program ecosystem of multiple platforms such as WeChat, Douyin, Baidu, etc., and the user scale has exceeded 450 million. The announcement shows that in 2020, there were 4 films with a total box office of more than RMB 1 billion. Maoyan participated in the production or release of 3 of them, namely "My Hometown and Me", "Jiang Ziya" and "King Kongchuan". (E-commerce News)

Cross-border newsletter

9. Xiamen strongly supports the development of cross-border e-commerce logistics

      According to March 31, recently, Xiamen City, Fujian Province has introduced a series of measures to effectively promote the high-quality development of production, consumption, foreign trade, and tourism. Among them, the "Several Measures for Promoting the Development of Foreign Trade" (hereinafter referred to as the "Several Measures") strongly supports the development of cross-border e-commerce logistics.

The "Several Measures" clearly proposes to optimize the cross-border e-commerce logistics environment, support the development of charter flight services, attract cross-border e-commerce goods to gather in Xiamen, reduce logistics costs, and build a cross-border e-commerce logistics hub. Promote the construction of the airport's cross-border e-commerce supervision center, support the application of Kaohsiung and Kinmen overseas warehouses, and strengthen the connection between the cross-strait sea mail and express delivery channels.

      In addition, the "Several Measures" also clarifies specific measures such as reducing container inspection costs and continuing to fully subsidize the inspection transportation costs of Haicang Port. It proposes to exempt foreign trade enterprises from lifting, shifting, and warehousing expenses incurred by foreign trade enterprises in the inspection process according to regulations, and continues the transportation subsidy policy of Haicang East and West Central Inspection Districts until the end of 2021, and the subsidy funds will be shared according to the municipal and district financial systems. (E-commerce News)

10. Lazada Bday promotion warm-up: Zhou Shengsheng achieves the full-day transaction volume last year in 30 minutes

      According to March 31, Lazada recently started pre-heating of Bday promotions. In the consumer electronics industry, LWH Electronics Thailand exceeded 220% of the transaction volume of Double 11 in the first 12 hours, and became the top 1 sales volume in the gaming console category. Go Pro Global's transaction volume in the first 12 hours of the Philippines station increased by 280% year-on-year compared with the previous quarter, of which sports cameras accounted for 90% of sales.

      In the fashion industry, Zhou Shengsheng achieved the transaction volume of Bday last year 30 minutes before the Malay station, while the order quantity of Zanzea's first 12 hours increased by 13 times compared with the average daily average.

      In the fast-moving consumer goods industry, Breylee broke through the annual order volume of last year's Double 12 in two hours in front of the Indonesian station, while 59S took only 30 minutes to reach the Philippines station, and the transaction volume increased by 14 times compared with the average daily average, with a conversion rate of up to 30%. Chemist Warehouse Australia's trading volume in the first 10 minutes exceeded 9.9 all day last year.

In the department store industry, RockBros' order volume increased by more than 2 times year-on-year, and Carote's transaction volume exceeded 10 times the day of last year's Double 11.

      From the perspective of overseas warehouses, in the first hour, the small home appliance brand 360 reached twice the transaction volume of the three-day Double 12, becoming the top 1 sales of single home appliances. The GMV of Machenike's first 12 hours is more than 6 times the whole day than the 3.3 promotion. PatPat launched overseas warehouses at the Philippines station in February. The proportion of overseas warehouse orders increased by 30% month-on-month in the first hour of this event and the conversion rate increased by 15% month-on-month. (E-commerce News)