#Laogao E-commerce Newsletter# [E-commerce Morning News on July 18]

Morning news: Douyin e-commerce upgrades Doudian APP to provide merchants with all-region e-commerce operation and management tools; Suning.com and Haier jointly held the "717 Haier Super Brand Festival"; Summer tourism promotes the recovery of the domestic tourism market: the hotel and tourism market rebounds to 70% last year; Meituan Takeout: The sales of sunscreen masks have increased by 668% since July; Amazon will promote drone delivery services in Texas...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. The GMV on the day of the outbreak of Douyin's "DOU Comes to Fish" activity increased by 115% month-on-month

July 18th news, the "2022DOU Fishing Outdoor Sports Carnival" officially kicked off in Weihai, Shandong, the "Fishing Gear Capital". This is the third time that the Douyin e-commerce apparel industry's long-term event "DOU Fishing" is unveiled. The event takes "fishing" as its core theme, combined with different elements such as camping and outdoor leisure, gathers more than 50 outdoor experts and more than 20 business brands across the country. Through online content and offline event linkage, it set off a trend of urban youth experiencing a new life in urban fishing. Data shows that the overall exposure of the topic of "DOU Comes to Fish" in 2022 exceeded 10 billion yuan, and the GMV on the day of the event explosion increased by 115% month-on-month. "2022DOU Comes to Fish Outdoor Sports Carnival" has become a large-scale and high-sounding outdoor fishing online and offline event in the field of outdoor sports. (Yibang Power)

2. TikTok prohibits users from naming their own titles such as "College Entrance Examination Planner"

Douyin pointed out that in order to avoid similar users using false identities to publish and disseminate information, disrupt normal community order, and bring academic harm and property losses to candidates and parents, the platform has handled the above-mentioned illegal videos and users as a whole: 150 illegal videos were removed, and 167 illegal users were punished and rectified. Users are prohibited from naming their own titles such as "College Entrance Examination Planner", and users are prohibited from publishing relevant content and committing counterfeiting. (E-commerce News)

3. Suning.com and Haier jointly held the "717 Haier Super Brand Festival"

According to July 17, this year marks the eighth year of the "717 Haier Super Brand Festival". From the first year of cooperation, Haier's single-week sales exceeded 150 million, and to the single-week sales reached 1 billion in the previous year, 717 has been recognized by more and more consumers. It is reported that during the Haier Super Brand Festival, Suning.com and Haier will provide consumers with triple subsidies: replacement subsidies, bank payment subsidies, and government consumption subsidies. Suning.com has expanded its installation team and promised to purchase Haier air conditioners purchased by users during the Brand Festival, and all 24-hour fast door-to-door installation service. (E-commerce News)

4. Douyin e-commerce upgrades Doudian APP to provide merchants with all-region e-commerce operation and management tools

According to July 18, Douyin E-commerce recently announced that the new version of Doudian APP was launched. It is reported that the Doudian APP is a one-stop operation workbench in the mobile scenario of merchants, providing global interest e-commerce operation management tools (such as store operations, expert cooperation, advertising placement, etc.). This update further improves the four dimensions of information reception efficiency, data query convenience, improvement of business capabilities, and one-stop live broadcast teaching, helping merchants continue to do a good job in Douyin e-commerce. In addition, the upgraded version of the Doudian APP workbench partition display platform notifications and common tools can help merchants view and process information more efficiently; merchants can obtain data briefings in real time to view store transactions, live broadcasts, and product situations; launch customized exclusive growth strategies for new and old merchants; add a new live broadcast zone entrance to provide one-stop teaching before, middle and back of live broadcasts. (Yibang Power)

5. JD.com has established a worry-free service brand alliance

July 16th news, JD.com recently joined hands with 3C home appliance brands such as Midea, Hisense, Haier, VMware, Lenovo, Dell, and HP to focus on five core engineering procurement scenarios: commercial kitchen appliances, home appliance engineering, digital security, efficient office, and intelligent conferences. It released the one-price worry-free service standards for enterprise engineering, and initiated the establishment of a one-price worry-free service brand alliance. JD.com data shows that during the good start of 618 this year, the procurement of digital mobile office equipment installation services for enterprises increased by 397% year-on-year, and the procurement of office equipment maintenance services increased by 292% year-on-year. (Yibang Power)

Internet news

6. Summer tourism promotes the recovery of the domestic tourism market: The hotel and tourism market rebounds to 70% last year

According to July 18, the "2022 Summer Tourism Market Trend Report" shows that the current year, the air ticket summer travel search index has tied for 2019; the hotel and tourism market has recovered to 70% last year, and the proportion of cross-provincial hotels during the summer is expected to exceed half. As primary and secondary schools in various places have successively started holidays, booking of parent-child travel products has also entered its peak period. During this summer, the number of parent-child customers from Shanghai and Beijing increased significantly compared with May Day and Dragon Boat Festival. The backlog of tourism demand in the two places was released during the summer vacation due to the impact of the epidemic in the first half of the year. (CCTV News)

7. Meituan Takeout: Sunscreen mask sales have increased by 668% since July

According to Meituan Takeaway, since July, sales of sunscreen supplies this year have increased by nearly twice year-on-year, and before work in the morning is the peak period for orders for related items. Among them, "physical sun protection" items grew the fastest: sun protection masks increased by 668%, sun protection hats increased by 369%, sun protection suits increased by 300%, and ice sleeves increased by 137%. Although cosmetics such as sunscreen and sunscreen spray are also common, their sales still increase by nearly 100% compared with last year. A relevant person in charge of Meituan Takeout said. (Yibang Power)

8. Alipay adds new "red envelope code" marketing capabilities to mini-program merchants

According to July 18, Alipay recently announced that it would open the marketing capabilities of "red envelope code" to mini-program merchants to help reduce marketing costs and increase customer flow. In addition, the nationwide 100 cities and 100,000 stores jointly launched the "Summer Consumption Festival", further promoting consumption through red envelope codes, consumption coupons, etc., and helping entities. It is reported that it has been five years since Alipay’s “red envelope code” was launched in 2017. This time, the marketing capabilities of “red envelope code” have been opened, further expanding from offline small merchants to online small program merchants. Merchants can also send red envelope rights provided by the platform in private domain mini programs, and can also superimpose their own special offers on this basis. Mini Program merchants promote mini program codes online and offline to guide users to receive coupons, which not only increases transaction volume, but also retains members. (Yibang Power)

Cross-border information

9. Jiacheng International Logistics and Pincheng Logistics signed a cross-border e-commerce warehousing and comprehensive service agreement

July 18th news, Guangzhou Jiacheng International Logistics Co., Ltd. recently issued an announcement that the company and Guangzhou Pincheng Logistics Co., Ltd. signed a "Cross-border E-commerce Warehousing and Comprehensive Service Agreement". The contract will take effect on July 15, 2022, with a validity period of 1 year and can be automatically renewed for 1 year. Jiacheng International stated that the signing of the agreement will effectively increase the company's operating income and increase the company's current profits. It is expected that the profit generated by the contract will exceed 10% of the company's total non-net profit in 2021. At the same time, Jiacheng International will provide corresponding comprehensive services to Pincheng Logistics. (E-commerce News)

10. Amazon will promote drone delivery services in Texas

On July 16, Amazon announced on Friday that it will promote Prime Air drone delivery service in Texas later this year. Amazon said the company will cooperate with Texas A&M University to deploy drones. Amazon consumers in the region will enjoy drone delivery services for thousands of items for free. According to Amazon, Prime Air is able to ship packages weighing up to 5 pounds in less than an hour. Additionally, the drone can fly up to 50 miles per hour and can fly up to 400 feet. (Yibang Power)