#Laogao E-commerce Newsletter#[E-commerce Evening News on August 2]

Evening information: Taobao and Tmall launched the "Super New Series" of new service-oriented products in the clothing industry; Taobao Live announced the special support policy source plan and rewarded 5 million for high-quality accounts; JD.com plans to revise the rules for use of Jingdou to further enhance customers' shopping experience; Meituan: The number of orders for "Qianxi Festival" theme dine-in packages increased by 368% compared with the same period last year; Amazon began to provide same-day delivery services in third-party physical stores...

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E-commerce newsletter

1. Taobao and Tmall launch a new service-oriented product in the apparel industry, "Super New Series"

August 2nd news, recently, an "all-round dancer" XR immersive fashion show lasting an hour was unveiled in the Taobao live broadcast room of the official flagship store of Peacebird. This cloud show represents the official opening of Taobao and Tmall’s new service product “Super New Series”. According to reports, the "Super New Series" is the only vertical new product IP launched by Taobao and Tmall in response to the differences in the clothing industry. It is mainly aimed at clothing merchants to explore potential hot products, new products are quickly cold starts, and efficient explosions. (E-commerce News)

2. Taobao Live announced the special support policy source plan and rewarded 5 million yuan for high-quality accounts.

According to August 2, in order to help regional industrial belts improve their local live broadcast operation capabilities, Taobao Live has launched a new special support policy for industrial belts - Yuanli Plan. It is reported that the first phase of the Yuanli Plan’s support policy activity is from July 1, 2022 to September 30, 2022. Experts and industrial belt merchants can obtain traffic rewards for single accounts as long as they sign a contract with a binding agency under the Taobao live broadcast industry belt and effectively start broadcasting. Among them, for high-quality accounts on the entire network, a single account incentive is 5 million hot coins. For pure new experts, a single account incentive is 4 million hot coins. Tmall Taobao has an account that has not done live broadcast, and a single account incentive is 3 million hot coins. There are already live broadcast accounts and have been bound to the industrial belt, and a single account incentive is 500,000 hot coins. In addition, Taobao Live has also set up a special traffic reward mechanism for industrial belt institutions that actively invest in account signing contracts - the signing competition. At the end of this quarter, if the total number of signed accounts in industrial belt institutions reaches a certain number, they can receive corresponding traffic rewards, and can receive up to 400 million hot wave coins. For institutions with the first 100 new contracts, the platform will also give an additional traffic reward worth 10 million hot wave coins. In addition to the special traffic incentive policy for industrial belts, the opening account can also participate in other traffic reward activities of Taobao live platform at the same time, such as the 14-day first broadcast traffic reward for new anchors, weekly traffic boost for potential anchors, and short-direct linkage incentive for Diantao App. (E-commerce News)

3. Suning.com 818's opening report: The store customer flow increased by 112% year-on-year

According to August 2, on August 1, Suning.com 818 Home Appliances and Home Decoration Shopping Festival ushered in a good start. Data shows that during the first round of 818, Suning.com's offline store customer flow increased by 112% year-on-year, sales of high-end home appliances above RMB 10,000 yuan increased by 76% year-on-year, and sales of new first-level energy-efficient home appliances on Suning.com platform increased by 82% year-on-year. "Green energy-saving", "high-end sets" and "trend intelligence" have become the three major trends of upgrading "home consumption" this year. (E-commerce News)

4. JD.com plans to revise the rules for using Jingdou to further enhance customers' shopping experience

According to August 2, JD.com recently released a solicitation of public opinions on the revision of the use rules of Jingdou. The notice stated that in order to further improve customers' shopping experience, JD.com has continuously adjusted and optimized the rules and added rules review. Users can participate in voting between August 1, 2018 and August 7, 2018. After the use rules of Jingdou are changed, the products shipped by some offline merchants, investment gold and silver, collectibles, cars and some virtual products such as air tickets, hotels, train tickets, gas cards, and coupons that do not support Jingdou payment. (Yibang Power)

5. Oriental Selection's cumulative sales exceeded 600 million in July

Cicada Mother shows that the Oriental Selection was broadcast in July, with a total of 31 views exceeding 700 million, and the average number of viewers exceeded 20 million. It is understood that in July, Oriental Selection Live Broadcasting Room, a total of 1,315 products were listed, of which the proportion of food and beverage products reached 53.99%, which further increased compared with June. Food and beverage, fresh fruits and vegetables, books, audio and video are still the most sold products in the live broadcast room of Oriental Selection. (E-commerce News)

Internet news

6. Mr. Dong is ranked first in the Douyin expert list last week

On August 2, according to the latest Douyin live streaming list compiled by Xinba, the top three anchors in the expert streaming list all exceeded 100 million last week, namely Mr. Dong, Oriental Selection and Xinjiang Hetian Yu Lao Zheng. It is reported that Mr. Dong is a top anchor, Dongfang Selection belongs to a vertical live broadcast room, and has high-frequency live broadcasts to sell goods. Xinjiang Hetian jade Lao Zheng is a jade jewelry anchor. Last week, Mr. Dong ranked first with 190 million GMV. Among them, Mr. Dong held a live broadcast of "Opening Good Jobs" on July 30. Before this live broadcast, Mr. Dong made a lot of warm-up. (E-commerce News)

7. Meituan: The number of orders for dine-in packages on "Qianxi Festival" theme increased by 368% compared with the same period last year

8月2日消息，美团数据显示，“七夕”主题餐饮堂食套餐、景区门票的订单量较去年同期分别增长368%、440%，酒店套餐订单量环比平日增长120%。  在餐饮方面，数据显示，武汉、北京、深圳、昆明、重庆成为“七夕”堂食套餐订单量前五名。同时，今年已提前预订七夕当天餐厅的订单量同比去年大幅增长，其中，哈尔滨、昆明、沈阳、南京、济南、重庆、长沙、厦门、武汉、合肥等城市增幅领先且均超过100%。  此外，黑珍珠餐厅成为今年七夕的热门选项之一。

Meituan data shows that "Black Pearl" has become one of the hot search terms on the platform, with search volume increasing by 54% year-on-year. In terms of hotel accommodation, Meituan data shows that the number of accommodation bookings for the Chinese Valentine's Day is expected to increase by 40% compared with daily life, and is expected to usher in a small peak in accommodation since this year. Hotels across the country have launched various theme packages related to the Qixi Festival, including room layout, dinner, flowers, red wine, travel photography and other romantic experiences and housing packages. On the Meituan platform, sales of hotel package products increased by 120% month-on-month. In terms of gift economy, Meituan data shows that the order volume of DIY craftshop before the Chinese New Year increased by 92% year-on-year. Among them, the newly popular Tufting (tufting), traditional handmade jewelry and cloisonné enamel are all very popular. The DIY handmade project "Tufting" cushions, bags, etc. that became popular this year are very popular among couples. According to Meituan platform data, Tufting's online search popularity in July 2022 soared 93 times compared with November last year, and the number of online group purchase orders for Tufting experience also soared by 40 times. There are also many people who hope that the relationship can be further improved on the Chinese Valentine's Day. On the Meituan platform, the week before the Chinese Valentine's Day, search volumes of keywords such as "confession planning" and "proposal arrangement" increased by 61% year-on-year. (E-commerce News)

Cross-border newsletter

8. Amazon begins providing same-day delivery services in third-party physical stores

According to Bloomberg, Amazon has begun delivering goods in physical stores in more than a dozen metropolitan areas of the United States. Amazon said in a blog post on Monday that the company's initial partners were Diesel, PacSun, GNC and SuperDry. In May, Amazon was testing the service, which used the company's gig economy Flex driver to retrieve and deliver orders. Amazon's website lists 24 participating locations, all of which appear to be inside the mall. Amazon said Sur La Table and 100% Pure will join the service soon and plan to add more retailers and cities in the coming months. (E-commerce News)

9. AliExpress adjusts some logistics lines in Sri Lanka

According to August 2, AliExpress recently issued an announcement on the adjustment of some logistics lines in Sri Lanka. The announcement shows that due to the current situation in Sri Lanka, the following logistics lines starting from China and destination country/region will be taken off the line from 00:00:00 on August 4, 2022, Western Time. (E-commerce News)

10. Amazon US site: Buyer return request will be automatically approved from August 31st

August 2nd news, today, Amazon US website released an announcement on the change of the return authorization plan for sellers to deliver their own delivery returns. The announcement stated that from August 31, 2022, Amazon will automatically approve returns requests from US buyers and provide buyers with prepaid return shipping labels for items in the following categories: professional medical supplies, professional dental supplies, and sexual health products in the commercial, industrial and scientific supplies categories. For the following product categories, manual authorization of return requests will continue to be made: handmade products, customized products by Amazon, certified second-hand watches, non-physical items, items that cannot be returned by law and dangerous goods. (E-commerce News)