E-commerce Morning News on July 1

　　#Laogao E-commerce Newsletter# [E-commerce Morning News on July 1] Ministry of Commerce: It will hold a national consumption promotion event in the second half of this year; the first self-discipline standard for live streaming goods is officially implemented today; Alibaba's "Agricultural Consolidation and Processing Center" is in operation, and it plans to build 5 agricultural product collection hubs nationwide this year; Google confirmed that it will launch new functions to benchmark Apple AirDrop; Didi Travel App's new version is launched: further optimize the details of safety functions...

　　E-commerce newsletter

　　1. Ministry of Commerce: National consumption promotion activities will be held in the second half of this year

　　36Kr learned that Li Danghui, deputy director of the Consumer Promotion Department of the Ministry of Commerce, said today that the Ministry of Commerce has made arrangements to hold a national consumption promotion event in the second half of this year, and to take advantage of the advantages of pedestrian streets and key business districts in brand aggregation, channel integration, market popularity, etc. to broaden the domestic sales channels for marketable export products. Guide and support local governments to build consumption promotion platforms, help foreign trade enterprises further connect with large domestic commercial distribution enterprises and e-commerce platform enterprises, and promote supply and demand connection. (Ministry of Commerce)

　　2. Alibaba's "Agricultural Consolidation and Processing Center" is operating, and it plans to build 5 agricultural product collection hubs across the country this year.

　　Alibaba announced that the digital agricultural integrated transportation processing centers located in Guangxi and Yunnan have been fully operational. Within this year, it will also build three production warehouses in Sichuan, Shaanxi and Shandong, forming five major agricultural products collection hubs in the country, and create more than 20 sales warehouses in many provincial capital cities. Alibaba introduced that after creating the "original warehouse + place sales" model, the digital agricultural product circulation network will be initially formed, and can support 1 million tons of fresh agricultural products to be delivered to the national dining table in a year. (Sina Technology)

　　3. The first self-discipline standard for live streaming goods is officially implemented today

　　On July 1, the "Network Live Marketing Behavior Code" (hereinafter referred to as the "Network Live Marketing Behavior") released by the China Advertising Association was officially implemented today. This standard is the first industry-specific self-discipline standard in the live broadcast marketing industry and will provide behavioral guidelines for various entities engaged in online live broadcast marketing activities. In recent years, the live broadcast marketing industry has developed rapidly, but there have been frequent problems such as traffic fraud, credit speculation (referring to deletion of unfavorable evaluations and improving credit levels), and false propaganda. The implementation of the regulations regulates and guides these behaviors from multiple perspectives such as merchants, anchors, live broadcast platforms, and MCN institutions. (E-commerce News)

　　4. JD Strategy Officer Liao Jianwen: JD is a retail-based technology service company

　　36Kr learned that MobTech released JD Strategy Officer Liao Jianwen's interpretation of JD Strategy. Liao Jianwen said that JD.com is a retail-based technology service company. Based on the fact that retail has accumulated data, customers, supply chain resources and strategic resources, what JD needs to do is technology and service. Liao Jianwen also predicts that the consumption trend will be divided into two levels in the future, one is sinking and focusing on quality; the other is particularly likely to reach categories and character. (36Kr)

　　5. British Museum and Fliggy have their official global premiere on Taobao Live

　　According to June 30, from 16:00 to 18:00 this afternoon, the British Museum and Fliggy will premiere on Taobao Live. The British Museum has arranged a two-hour custom viewing route, including the "Cloud Travel" Rosetta Stone, Mummy, etc. Visitors only need to search for "Let's Travel Together" on the Taobao APP to enjoy the super VIP treatment of dedicated explanation + booking. It is understood that since July 2018, the British Museum opened its official flagship store on Tmall, the annual sales of the British Museum have increased by more than 2.5 times. (E-commerce News)

　　Internet Information

　　6. Google confirms that it will launch new features, benchmarking Apple AirDrop

　　July 1 news, according to foreign media reports, there have been rumors in the past few months that Google will add a new feature similar to Apple's AirDrop to Android phones. Now, Google has finally confirmed that they will indeed launch this feature, officially called "Nearby Share". Some Android phone users have tested the beta version of the feature. (Titanium Media)

　　7. Huatai Securities: The introduction of new cosmetics regulatory regulations is conducive to the progress of the industrial chain

　　Huatai Securities issued a document saying that the State Council issued the "Regulations on Cosmetics Supervision and Administration" on June 29, which will come into effect on January 1, 2021. The regulatory idea of ​​the Regulations is to strengthen main responsibilities, strengthen market supervision, and classify management according to the principles of risk management, which will help standardize production and operation behavior, guide market-oriented competition, and stimulate innovative vitality. The improvement of the policy and regulations system lays the institutional soil, which will help promote the long-term improvement of domestic production quality and R&D strength. The current changes in KOL sales/live e-commerce have brought about a wave of digital transformation, and the platform/brand/channel/service/idea manufacturers are expected to benefit from the overall benefits. (Securities Times)

　　8. The new version of Didi Chuxing app is launched: further optimize the details of safety functions

　　According to June 30, Didi Chuxing recently released the newly upgraded app version V8.10 with UI. Didi Travel said that the new version of the app has further optimized the details of safety functions, optimized the route full viewing function of the owner's itinerary navigation, and further upgraded the safety escort function and recording function. In addition, the new version of the app also adopts a borderless design that is suitable for full-screen phones and has upgraded the map style. It is understood that this is another major revision of Didi Chuxing App since October 2018. (E-commerce News)

　　9. Tencent Smart Retail appoints new person in charge, former general manager of Tencent Pictures Chen Fei was transferred across the board for a long time

　　36Kr learned that on June 30, Tencent Group issued an internal personnel transfer order announcement about Tencent Smart Retail. The announcement shows that Chen Fei, former general manager of Tencent Pictures, was transferred to the head of Tencent Smart Retail, and reported to Lin Jinghua, senior vice president of Tencent, while Tian Jiangxue, assistant general manager of Tencent Smart Retail, reported to Chen Fei. This time, Chen Fei transferred from Tencent Pictures to Tencent Smart Retail. The BG, reporting line and industry span are so large, which is rare in Tencent's internal GM level adjustments. (36Kr)

　　Cross-border e-commerce

　　10. BrandZ's top 100 brands: Amazon firmly ranked first, Alibaba rose to sixth

　　On June 30, British consulting giant Kantar released the 2020 "BrandZ Top 100 Global Brand Value" list. Amazon has been ranked first in the world for the most valuable brand, with its brand value increasing by nearly one-third in the past year to US$415.9 billion; Apple still ranks second with a brand value of US$352.2 billion; Microsoft surpassed Google and rose to third with a brand value of US$326.5 billion, and Google ranked fourth with US$323.601 billion.

　　In addition, Chinese e-commerce giant Alibaba rose from seventh to sixth last year, with a brand value of US$152.525 billion, an increase of 16% from a year ago. Tencent followed closely behind with a brand value of US$150.978 billion. (Hugo)

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