E-commerce operation is a relatively comprehensive job. It not only requires mastering knowledge and skills in all aspects, but also requires your own unique understanding and insights. What daily operation tasks are required to run a Taobao store?
First of all, in e-commerce operations , there are a few points to pay attention to in the daily work of the store. 1. First, we need to understand which work must be done every day; 2. Some data must be continuously observed within a certain period of time; 3. Which part of the data needs continuous attention when doing activities? 4. Expanding channels when necessary will help increase sales; 5. When some work can be replaced by technical means, use it in time to save manpower. After allocating time reasonably, you won’t waste a lot of working time and can also help you understand the current situation of the store. When doing operations, we cannot do without a well-known formula: sales = traffic × conversion rate × customer unit price.
In fact, as long as the store sales and operation planning is done well and the daily must-do and phased attention is done, the content done during the event period will be natural. It’s nothing more than planning and preparation for time and letting partners advance the progress of activities within a reasonable time frame. Point 4 is relatively simple. When a channel is already very smooth, you might as well start to divide the manager into expanding more channels. When several of your flagship stores are working properly, you might as well think about opening more specialty stores, specialty orders and expanding to other distributors in advance. This requires a focus on thinking about one question: consumers can buy everything in one store, so why do they see so many stores when searching? What is the difference between these stores? Is the product different? Different prices or activity mechanisms? What is the difference in sales? Or is there a slight difference in service? With differentiation, different consumer needs can naturally be diverted.
1. Operations must experience its own products, services and processes in the entire process from the perspective of consumers. Once problems are found, make new suggestions. For example, what is the login and registration process for your own website? When guiding users to supplement their own information, are they not enough? 2. Since the operation requires data every day, can we reduce manpower by using systematic means in a reasonable time? Then the visualization of data also tests the operation personnel's ability to summarize and summarize. All management will eventually fall on the executor. And one of the problems most companies face now is that they can never recruit the right people.
E-commerce operation and store operation are never achieved overnight. E-commerce operation requires us to have enough patience to operate. We not only need to learn and summarize knowledge, but also need to constantly communicate and summarize new knowledge. We can participate in e-commerce operation training at the appropriate time. Our purpose is to do a good job in e-commerce operation.Recommended reading: What is the real e-commerce operation and what needs to be done
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