#Laogao E-commerce Newsletter# [E-commerce Morning News on July 19]

Morning news: Alibaba International Station updates a list of measures to deal with live broadcast violations; WeChat Video Account adds native advertising services to realize one-stop service from planting grass to purchasing; Byte launches the "Toutiao Outside" App or benchmarks the information version of B Station; B Station's organizational structure adjustment involves multiple core business departments and persons in charge; eBay report: 68% of Southeast Asian small and medium-sized enterprises export products from 10 or more countries...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. The 2022 Douyin E-commerce Service Provider Conference will be held in Hangzhou on July 22

According to July 19, on the morning of July 22, the 2022 Douyin E-commerce Service Provider Conference will be held in Hangzhou. This conference is themed "Long-term and refined business, and the whole-region growth" will introduce core topics such as the development trends, support policies, capacity cultivation, and product assistance of Douyin e-commerce service providers in the global interest e-commerce stage. According to official disclosure, as of April 30, 2022, 163 merchant service provider partners had annual GMV exceeding 100 million. (E-commerce News)

2. WeChat Video Account adds native advertising services to realize one-stop service from grass planting to purchasing

According to July 19, WeChat recently announced that the video account native advertisement was officially launched, which can help brands to better present and express their ideas in marketing scenarios such as new product launches, holiday marketing, etc. It is reported that when users are impressed by brand content, they can forward the video to their Moments or WeChat conversations with one click. After clicking "Recommended" for Red Heart, the video will also appear in the "Friends" stream.

At the same time, when the user is attracted by brand content, click on the advertising component card on the video to evoke the brand applet, native promotion page or H5. The half-screen landing page does not interrupt video playback, allowing users to watch and buy, achieving a one-stop service from planting grass to purchasing, helping brands achieve product sales, clue collection, event promotion and other conversion goals. In addition, relying on the ability of video account to open up multiple touchpoints in the WeChat ecosystem, video account native advertisements can not only jump to brand mini programs, but also add fans to brand video account to attract traffic, or guide users to add corporate WeChat through native promotion pages to accumulate brand private domain assets and help long-term operations. (Yibang Power)

3. Douyin e-commerce releases an announcement on the misplaced governance of the category "hairy crabs, more live crabs"

July 18th news, today, Douyin e-commerce announced that the platform recently discovered that some merchants misplaced hairy crabs and live crab products to categories other than "hairy crabs" and "more live crabs", which seriously affected the platform's operating order and endangered consumer rights. At the same time, merchants involved in violation of regulations should immediately remove products for misplaced categories. If the circumstances are particularly serious, every time a violation occurs, the accumulated illegal points will be B12 points, the illegal payment will be deducted, and the related store/account will be handled. The platform has the right to impose penalties such as warnings, restricting the issuance of products, stopping settlement, freezing payments, and deducting payments from illegal proceeds based on the specific impact of the violation. (E-commerce News)

Internet news

4. Byte launches the "Toutiao Extra" app or benchmarks the information version of B station

On July 19, ByteDance's Toutiao recently launched an app called "Toutiao Extra". The application information page shows that Toutiao Extra can recommend high-quality content to users, and its group positioning is young people. The recommended pages outside the Toutiao account adopt a double-row layout design, and the recommended content is also graphic text or video content, and the content comes from Toutiao today. In the personal center outside the "Toutiao Account", the content and likes that users have posted in the Toutiao App will also be retained. (E-commerce News)

5. The organizational structure adjustment of B station involves multiple core business departments and persons in charge

According to the exclusive news on July 18, according to "LatePost", in the past week, B station has continuously adjusted its organizational structure, involving multiple core departments and six business leaders. In the commercialization department, Liu Zhi, vice president of B station and former head of operation, will be responsible for the commercialization of the middle platform system and the main station commercial center. Liu Binxin, former head of the commercial center of B station commercialization middle platform and main station, will resign. The marketing center will be under the responsibility of General Manager Wang Xu. She participated in the establishment of the B-site brand advertising sales team from scratch. Wang Xu and Liu Zhi both reported to Li Ni, vice chairman and COO of B station. (E-commerce News)

Cross-border information

6. Online food delivery service Shopee Food expands its business to East Malaysia

July 18th news, Shopee's online food delivery service ShopeeFood recently announced that it will expand its business to East Malaysia, starting from Sabah. Starting from July 14, ShopeeFood online meal delivery service will be available in various regions of Sabah, such as Kota Kinabalu. ShopeeFood's business covers locations such as Kota Kinabalu, Binangang, Shibanga, Petagas, Bangladesh, Inan, Likas, Fusheng, Damai, Bouji Padong, Lido and Luyang. It is reported that when users order an integrated system on the application, they can also easily enjoy cashless transactions through ShopeePay. (E-commerce News)

7. Alibaba International Station updates the list of measures to deal with live broadcast violations

On July 18, Alibaba International Station released an update announcement today on the "List of the measures to deal with live broadcast violations in Alibaba International Station". This update will be announced from July 18, 2022 and will officially take effect on July 25, 2022. Again: Warn and offline live broadcasts, delete live content, and freeze live broadcast permissions for 90 days. (E-commerce News)

8. Dunhuang.com: The platform will stop selling across categories

According to July 18, Dunhuang.com recently issued an announcement on order transfer service. The announcement stated that the order transfer service is now partially optimized; the platform will stop sellers from claiming across categories, and sellers can only claim orders for the same first-level business category. At the same time, Dunhuang.com also issued an announcement on the governance of illegal information. Recently, it was found that some sellers had published illegal information, resulting in the loss of customers and orders on the platform. In order to maintain the benign market competition order of the platform and improve the shopping experience of buyers, this announcement is specially issued, please ask sellers to operate in compliance and reduce such violations. (E-commerce News)

9. eBay report: 68% of Southeast Asian small and medium-sized enterprises exported products from 10 or more countries

According to the "2022 Southeast Asian Small E-commerce Enterprise Trade Report" released by eBay, among the six Southeast Asian countries, 68% of small enterprises export products to 10 or more international markets through eBay. In 2020, companies in Southeast Asia entered 214 international markets to sell products through eBay. Southeast Asian SMEs on eBay serve customers in 25 different international markets per year on average. The top five export markets for Southeast Asian SMEs on eBay are the United States, Australia, the United Kingdom, Germany and Canada. (E-commerce News)

10. The Philippines plans to launch e-commerce platforms for small and medium-sized enterprises for free

July 18th news, the Philippines' new trade supervisor recently said that the country's Ministry of Trade and Industry plans to establish an e-commerce platform to allow small and medium-sized enterprises in the Philippines to join the platform for free, thereby helping companies expand their revenue. On Thursday, Trade Minister Alfredo Pascual said in a speech to the Philippine Management Association that the project will be implemented in cooperation with the Ministry of Information and Communications Technology. Pascual said that through e-commerce platforms, small and medium-sized enterprises in the Philippines can bring their products to a larger market, while these enterprises can use technology to better compete in the market. (E-commerce News)