#Laogao E-commerce Newsletter# [E-commerce Morning News on December 23]

　　#Laogao E-commerce Newsletter# [E-commerce Morning News on December 23] The scale of online retail sales of air conditioners in Double 12 in 2020 decreased by 10.6% year-on-year; Suning.com held a 3C home appliance merchant conference, with more than 100 billion merchants; Pinduoduo's "hot pot festival" rankings were released: nourishing and health pots are popular, and Northern and Cantonese hot pots are rising; Ele.me and Xiaohongshu work together to focus on localized content, and the Internet celebrity restaurant list has been launched; Amazon postponed its plan to increase storage and transportation costs for independent sellers...

　　E-commerce newsletter

　　1. The scale of online retail sales of Double 12 air conditioners in 2020 decreased by 10.6% year-on-year

　　On December 23, the E-commerce Daily learned that during the Double 12 promotion period, the online retail sales volume of air conditioners fell by 10.6% year-on-year. Compared with air conditioners, refrigerators and washing machines have seen a big increase year-on-year. According to the online monitoring data of Aowei Cloud Network, during the Double 12 promotion period, the retail volume of refrigerators increased by 34.1% year-on-year, and retail sales increased by 46.8% year-on-year; the overall online retail volume of washing machines increased by 13.8% year-on-year, and retail sales increased by 25.2% year-on-year; the retail volume of freezers increased by 30.0% year-on-year, and retail sales increased by 33.9% year-on-year. In terms of price, the average online price of air conditioners is 2,848 yuan, up 18.7% year-on-year; the average online price of refrigerators is 2,590 yuan, up 9.5% year-on-year; the average online price of washing machines is 1,584 yuan, up 10% year-on-year; the average online price of refrigerators is 1,176 yuan, up 3.0% year-on-year. (E-commerce News)

　　2. Suning.com held a 3C home appliance merchant conference, with more than 100 billion merchants

　　36Kr learned that today, Suning.com held an open platform home appliances & consumer electronics billion-level merchant conference with the theme of "Yi Road has you gathered for win-win situations". Many top 3C merchants of home appliances gathered at Suning headquarters to review the cooperation process in 2020 and signed a strategic cooperation agreement for 2021. This year, the transaction scale of Suning.com's 3C open platform has increased by 120% year-on-year, and the number of merchants with sales exceeding 100 million is more than 100. Next year is the beginning of Suning's fourth decade. Suning.com will empower openly, gain new market growth, and create a trillion-dollar platform plan; focus on top KA merchants and build a 10 billion-dollar club. (36Kr)

　　3. Pinduoduo’s “Hot Pot Festival” rankings are released: nourishing and health pots are popular, while northern and Cantonese hot pots are rising

　　Today, Pinduoduo released a hot pot theme product ranking list. The list systematically classified nearly 200,000 products participating in the event, and divided into four categories: hot pot base, hot pot hot pot hot pot, hot pot fruit and hot pot appliances. It also ranked the top ten in each category according to the sales volume on the first day of the event. This year, the northern tonic and Cantonese health hotpot bases are very popular, occupying half of the "hot pot base rankings"; seafood "noble" abalone has entered the top ten of the "hot pot hot pot hot pot hot pot rankings"; Chilean cherries and Dandong strawberries have entered the "hot pot fruit rankings"; and in the "hot pot appliance rankings", Midea has two seats, and dormitory students have entered the top five of the list with small hot pot. (Europe)

　　4. Worth buying: It plans to spend 20 million yuan to increase capital orangutans to enhance overseas consumption content and marketing business

　　Worth Buy issued an announcement that in order to enhance the company's overseas consumption content and marketing business layout and improve overall competitiveness, the company plans to sign a capital increase agreement with Orangutan (Shenzhen) Technology Co., Ltd. and others. The company plans to increase its capital with its own funds of RMB 20 million. Orangutan's registered capital will increase to RMB 1.304348 million, and the company holds 13.33% of its equity. It is reported that Orangutan is mainly engaged in brand overseas business and is a service provider that provides comprehensive marketing solutions to Chinese overseas brands and sellers with "technology and data" as the core. (Europe)

　　5. Kuaishou Technology aims to be listed in Hong Kong at the earliest at the end of January

　　The South China Morning Post quoted people familiar with the matter as saying that Tencent-backed video sharing startup Kuaishou Technology aims to be listed in Hong Kong as early as the end of January. Previously, it was reported that the Hong Kong Stock Exchange Listing Committee will arrange a listing hearing for Kuaishou Technology in mid-January. However, people familiar with the matter declined to disclose the scale of the IPO. (Bloomberg)

　　Internet news

　　6. Haokan Video's "Future Plan" upgrade: 1 billion cash subsidies for general knowledge creators

　　36Kr learned that the brand renewal conference of Haokan Video "Defining the New "Visual" World" was held in Beijing. At the press conference, Haokan Video released a new Slogan "easy and rewarding". The "future plan" released by Haokan Video in the first half of the year was upgraded again. The platform will provide another 1 billion yuan to subsidize creators, pay attention to "good knowledge", find "good stories", and explore "good planting grass". With real money and technology, it fully supports high-quality creators of general knowledge such as media people, lawyers, and evaluation masters, to help authors develop and grow from 0 to 1 and create content. Haokan Video also launched the "CVI-Creator Value Index" to provide weighted subsidies for high-quality content. (36Kr)

　　7. Ele.me and Xiaohongshu work together to focus on localized content, and the Internet celebrity restaurant list has been launched

　　Ele.me’s word of mouth has begun to work with Xiaohongshu to focus on localized content, and the list of Internet celebrity restaurants that have cooperated for the first time has been launched a few days ago. Ele.me said that the first list combines multi-dimensional content such as note recommendations, buy order popularity, and post-consumption comments. It provides consumers with real guide to lightning protection against Internet celebrities based on the common pain points of "brushing the rankings" that other list products have. Up to now, the first cooperation list of Ele.me word-of-mouth and Xiaohongshu has covered 15 cities including Beijing and Shanghai. (Europe)

　　8. The WeChat mini program of Coca-Cola Store is officially launched

　　On December 22, according to the WeChat official account of "Coca-Cola China", the WeChat mini program of Coca-Cola Store was launched today and has been opened to consumers. It is reported that the store provides Coca-Cola brand peripheral products, with a total of more than 400 SKUs. It is worth mentioning that the WeChat team previously stated that nearly 100,000 merchants have launched live mini-programs, covering more than 200 sub-industry, with more than 1 million mini-programs and more than 40,000 third-party WeChat service providers. (E-commerce News)

　　9. Amazon American employees want to form a trade union, and German distribution center suspends operations

　　The retail alliance, which represents some warehouse employees in Amazon, Alabama, negotiated with Amazon.com. On Tuesday, the two sides reached an agreement to include 769 seasonal workers in a possible consultation organization. This agreement means the alliance is one step closer to the election. U.S. regulators have agreed to vote by Alabama Amazon warehouse employees to decide whether to set up Amazon’s first union in the United States. It is also reported that a distribution center in Amazon, Germany, has suspended operations due to the new crown. The distribution center has 900 employees, but the recent test found that 125 people were infected with the new crown. (Sina Technology)

　　Cross-border newsletter

　　10. Amazon delays warehousing and shipping cost increase for independent sellers

　　On December 23, the E-commerce News learned that Amazon announced that it would postpone the increase in warehousing and transportation costs for independent sellers until June next year, showing goodwill to merchants who are dissatisfied with the rise in costs. Amazon will usually announce adjustments in December and will take effect early the following year. This has led to an increase in costs for many U.S. sellers using the company's storage and delivery services over the past four years. An Amazon spokesman said the company will also occasionally reduce the cost of some services. In early 2020, Amazon increased shipping costs for the most common small items by 2.9% to 6.1%. Monthly rents for storing items in Amazon warehouses rose by 8.7% for most of the year (the storage fee has not changed during the holiday season). The plan to suspend price increases will last until June 1 next year and will be available to sellers in the United States, Europe and Japan. (E-commerce News)

 Click to register < a> Apply to join the well-known domestic e-commerce network - Laogao E-commerce Club. All businesses, Tmall merchants, Taobao Crown Stores, Jinguan Stores, and other e-commerce platform merchants can apply to join! < a>

,