#Laogao E-commerce Newsletter# [E-commerce Morning Newsletter on June 14]

Morning news: Taobao: In May, the number of pre-made short videos on Diantao increased by 5.5 times year-on-year; Tmall will issue the second round of 88VIP large coupons on June 14; many e-commerce platforms have removed taurine effervescent tablets; TikTok Shop cross-border e-commerce domestic inventory warehouses are online; Dunhuang Online is online on the US on-time dedicated line (General + Electric + Special)-LingJing channel...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Taobao: The number of pre-made short videos on Diantao in May increased by 5.5 times year-on-year

According to the official account of "Taobao Live" on June 13, Taobao Live data shows that from May 2021 to May 2022, the overall transaction growth rate of pre-made dishes on Taobao live platform reached 95% year-on-year compared with the previous year. Pre-made dishes have become a dark horse category for the growth of live broadcast channels. In May this year, the broadcast time of live broadcast rooms of pre-made vegetable merchants on Taobao's live broadcast platform increased by 128% year-on-year; the number of people who made vegetable merchants sold their live broadcast rooms increased by 57% year-on-year; the number of people who made vegetables entered the store increased by 33% year-on-year. In addition, in May this year, the number of content on Diantao APP's short videos increased by 5.5 times year-on-year; female consumers accounted for more than 90% of the total number of people who sold pre-made dishes in the live broadcast room. (E-commerce News)

2. Tmall will issue the second round of 88VIP large coupons on June 14

According to June 13, today, the official Weibo of "Tmall Spokesperson" released a reminder that the last wave of Tmall 618 will be launched at 8 pm on June 15, and 88VIP can receive another large coupon on the 14th. But please be careful not to believe the news of reselling large 88VIP coupons or orders provided by strangers, and be careful not to be deceived. It is worth noting that this year, Tmall 618 has increased its full reduction, reaching 300-50 yuan. Some products can also be added with 88VIP large coupons and an additional 15% off. Previously, the first wave of 88VIP large-value coupons on Tmall 618 were issued on May 26, with two tickets: "over 5,000-400" and "over 1,500-120". 88VIP users received more full discounts than ordinary users. (E-commerce News)

3. Popular Chinese stocks closed down on Monday, Alibaba fell 10.31%.

According to news on June 14, popular Chinese stocks closed down on Monday. Among them, Dingdong Maicai fell by more than 14%, Secoo fell by nearly 11%, Alibaba, MissFresh and Tuniu fell by more than 10%, Bilibili fell by 10%, Dada Group fell by nearly 10%, Pinduoduo fell by more than 9%, All Things New Life fell by nearly 9%, Ctrip fell by more than 8%, Vipshop and Autohome fell by more than 5%, JD fell by more than 4%, BOSS Direct Pin, Yunji, ZTO, and Mogujie fell by more than 3%. At the same time, New Oriental rose by more than 5%. (E-commerce News)

4. Kuaishou deals with hot incidents to counterfeit other people's accounts and 1,170 violation videos

According to June 13, today, Kuaishou issued a governance announcement on cracking down on the use of hot incidents to counterfeit other people's accounts. The announcement shows that recently, the platform has discovered through inspections that in some social hot events, some users have changed similar nicknames to attract attention and create false information to confuse the public. This has greatly affected the platform's good network environment. Kuaishou has been cracking down on various impersonations. The platform has verified counterfeit accounts through technical means and manual review, and has imposed penalties on relevant accounts based on violations. Up to now, the platform has dealt with 1,170 illegal videos and 22 illegal accounts. (E-commerce News)

Internet news

6. Taurine effervescent tablets have been removed from the shelves on many e-commerce platforms

According to media reports recently, the promotion of taurine effervescent tablets on e-commerce platforms is full of vulgar and pornographic promotional content. On the evening of June 13, some media browsed e-commerce platforms and found that most of the taurine effervescent tablets promoted with vulgar pornographic content as the cover have been removed from the shelves on many e-commerce platforms. (E-commerce News)

7. TikTok will issue 2022 "Huizhu Hubei" consumption coupons on the 13th

According to reports, the 2022 "Huigou Hubei" consumption coupon issuance activity cycle is from June to October 2022. The first round of consumption coupons will be distributed in two wholesales: the first batch will be released at 20:00 on June 13, and the second batch will be released at 20:00 on June 23. The specific operation is that users who are positioned in Hubei will open Douyin and search for "2022 Huigou Hubei" or "Hubei Consumption Coupons" to enter the main page. Click the coupon grab entrance to receive coupon coupons 20 yuan, 50 yuan, and 80 yuan in real time, on a first come, first served basis. It is reported that the issuance of consumption coupons on Douyin’s life service platform will cover the catering industries of 17 prefectures and prefectures in Hubei Province. (E-commerce News)

Cross-border information

8. Dunhuang Online Online US On-time Dedicated Line (General + Electric + Special)-LingJing Channel

On June 14, Dunhuang.com recently issued a notice on the launch of the US on-time dedicated line (Public + Electric + Special)-LingJing, saying that in order to give sellers a better logistics experience, Dunhuang.com has launched a high-quality line - the US on-time dedicated line (Public + Electric + Special)-LingJing channel. The United States' on-time dedicated line (General + Electric + Special)-LingJing channel has a reference transportation time (natural day) of more than 15 days, a weight limit of 5kg, and the country can be issued to the United States. (E-commerce News)

9. TikTok Shop cross-border e-commerce domestic inventory warehouse is launched

On June 13, according to the official account of "TK Overseas Log", TikTok Shop cross-border e-commerce domestic inventory warehouse has officially opened recently, and the inventory warehouse is located in Dongguan, Guangdong. It is worth noting that this is the first time that TikTok Shop has officially launched a warehousing and transit service in the country. It is reported that previously, TikTok divided logistics into "TikTok delivery" and "seller delivery". At present, sellers can stock up the goods in batches according to their own needs to the domestic TikTok Shop stockpile in Dongguan, Guangdong, and then the stockpile stockpile directly connects to international transportation service providers within 24 hours, and finally delivers the goods to consumers. The entire process takes only 3-5 days. (E-commerce News)

10. Amazon says it will start providing drone delivery services in the United States this year

On Monday local time, Amazon said drone delivery services will begin to be available in Rockfield, California later this year. Customers living in this area will see Amazon delivering goods to them using drones. Amazon first announced plans for the project in 2013, with reports in March that the company aiming to recruit 1,300 test customers for drone delivery. (E-commerce News)