#Laogao E-commerce Newsletter#[June 7 E-commerce Evening News Brief]

Evening information: The estimated sales of 59 brands in the first round of Tmall 618 exceeded 100 million in sales; Taobao live broadcast platform added 1 third-level category to restrict promotion products; Kuaishou E-commerce revised the qualification requirements for the local life category industry; eBay Australia site updated Plus service sellers can receive up to two freight subsidies; Tmall International temporarily adjusted the transaction process during the epidemic...

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E-commerce newsletter

1. The estimated sales of 59 brands in Tmall 618's first round of outbreak period exceeded 100 million.

According to June 7, Tmall 618 recently ended its "first round of outbreak" for about three days. According to data provided by Nint Rentuo, digital retail data service provider, as of the end of the first round of outbreaks, among the 36 categories that have been counted, 59 brands have estimated sales in a single category exceeding 100 million, including mobile phones, home appliances, beauty and skin care, sports shoes, residential furniture, beauty and body beauty equipment, smart equipment, milk powder and complementary food, coffee and cereal, toilet paper, fast food for grain and oil, sportswear, home decoration main materials, household appliances, kitchen appliances, etc. The sales of the top 10 brands of home appliances also exceeded 100 million. (E-commerce News)

2. Vipshop: Shanghai ranked first in the country in the Dragon Boat Festival this year

According to reports on June 7, Vipshop data showed that during the Dragon Boat Festival this year, its order volume from Shanghai ranked first among cities in the country. Compared with last year, the sales of platform products increased by more than 70% year-on-year. During the Dragon Boat Festival, Shanghai residents' willingness to celebrate the festival outdoors has increased significantly. Outdoor sports products and clothing have also become a window to observe the recovery of consumption in Shanghai. At Vipshop, sports T-shirts and sports pants achieved year-on-year growth of 87% and 125% respectively during the Dragon Boat Festival. In addition, as a coffee city, Shanghai has become the most popular drink after returning to normal production and life. (E-commerce News)

3. Kuaishou E-commerce revised the qualification requirements for local life category industry

According to June 7, Kuaishou Store plans to revise the "Qualification Requirements for Local Life Category Industry" and will take effect on June 15, 2022. After the revision, the qualifications of the domestic industry are: business license. Skiing, diving, and rock climbing require a "High-risk Sports Operation License"; performing performances require a "Business Performance License", etc. If the park provides at least 1 "Special Equipment (Registration) Registration Certificate" for amusement equipment. (E-commerce News)

4. Taobao live broadcast platform adds 1 third-level category restricted promotion product

According to June 7, Taobao Live plans to adjust the relevant categories of Taobao Live Platform restricted products in the "Implementation Rules on the Anchor's Release of Taobao Live Platform Restricted Products" and the "Implementation Rules on the Implementation Rules on the Release of Information Not Allowed by Content Creators". This rule change will officially take effect on June 13, 2022. Specifically, this time, there is a new third-level category restriction to promote products through Taobao live broadcast platform: beauty and skin care/body beauty/elemental oils>> men's body care>> men's private parts care. (E-commerce News)

Internet news

5. Tmall small home appliance industry releases the second phase of "Super New Brand Plan"

According to June 7, the "Greater Bay Area Consumer Electronics New Brand Exchange Conference" was held in Shenzhen recently. At the meeting, Tmall small home appliance industry released the second phase of the "Super New Brand Plan", which will take the new brand plan to the birth stage, providing new brands with full life cycle support resources of "discovery-entry-growth-improvement-breakthrough". It is reported that the second phase of Tmall Small Home Appliances "Super New Brand Plan" also cooperates with Alibaba Cloud and IoT (Smart Internet) two departments that focus on the growth of industrial digital capabilities, and continues to join hands with Yuanjing Capital. In addition to providing the original support capabilities for new brand incubation, it also realizes comprehensive support for the small home appliance industry in industrial digital capabilities, including industrial ecology, senior technical partner services, investment and financing support and other specific and effective growth support measures, in order to help another batch of new brands become the top 1 brands for growth in various sub-categories. (E-commerce News)

6. QuestMobile: More than half of the increase in short videos and e-commerce APPs in the past year came from the sinking market

June 7th news, today, QuestMobile released the 2022 sinking market insight report. Data shows that as of April 2022, the sinking market had 692 million monthly active users, accounting for 58.4% of the overall proportion. At the same time, the average monthly time and number of times were 163 hours and 3932 times, a year-on-year increase of 10.9% and 12.5%: among industries with an increase of more than 50 million, the contribution rate of the sinking market exceeded 60%. Judging from user portraits, female users in the sinking market account for 53.5%, middle-aged and elderly people over 51 account for 26.4%, and 21.5% of users under 24 years old. The characteristics of one elderly and one young people are outstanding. At the same time, the online consumption capacity of these groups, especially the consumption capacity of middle- and elderly users, has been continuously improving. (E-commerce News)

Cross-border newsletter

7. Sellers who update the Plus service of eBay Australia can receive up to two shipping subsidies

On June 7, eBay Australia Station issued an announcement stating that it will change the eBay Plus express postage from July 8, 2022. It is understood that eBay offers a $4 courier shipping subsidy for items over $15 and a $2.5 subsidy for items between $9.9 and $15 to help sellers upgrade from standard postage to express postage. eBay says in most cases, sellers only need one parcel for mailing, even if the buyer purchases different items from the same store. The new initiative is launched to ensure sellers use the correct courier service to send eBay Plus orders. (E-commerce News)

8. Cainiao and Daraz upgrade cross-border logistics services more than 20 flights to South Asia every week

On June 7, Cainiao and Daraz jointly announced that Cainiao has become Daraz's official logistics partner, and the two parties will work together to upgrade cross-border logistics services. It is understood that Cainiao currently provides Daraz with 13 Chinese-Pakistan cargo flights per week and 8 cargo flights per week from China-Bangladesh. The parcels will be collected by domestic collection and will be transported to Cainiao's distribution centers in Shenzhen, Yiwu and Hong Kong, and then sent to the corresponding port for customs clearance and transported to South Asian countries such as Bangladesh and Pakistan by plane. It is reported that Daraz is a leading e-commerce platform in South Asia and one of the most popular online shopping platforms in Pakistan. (E-commerce News)

9. Tmall International temporarily adjusts transaction procedures during the epidemic

According to June 7, Tmall International recently issued an announcement stating that due to the recent epidemic, the delivery time and performance of merchants have been delayed. Tmall International takes into account consumer shopping experience and market order and will make temporary adjustments to some transaction timelines in special periods. The temporary announcement will take effect from the date of public announcement. Due to the uncontrollable epidemic, Tmall International will consider whether to adjust the deadline depending on the actual situation. It is recommended that merchants continue to pay attention to the announcement. (E-commerce News)

10. The cumulative value of cross-border e-commerce B2B exports in Chongqing exceeded 5 billion yuan

According to June 7, as of May 31, Chongqing Customs has regulated and released the value of cross-border e-commerce B2B exports worth over 5 billion yuan. It is understood that Chongqing officially launched a pilot business of cross-border e-commerce B2B export on September 1, 2020. Chongqing Customs said that in recent years, we have focused on promoting stability and quality improvement from the three dimensions of opening up large channels, speeding up large customs clearance, and serving large industries. It is reported that at present, there are more than 10 international freight trains sent from Chongqing every day, covering more than 300 ports in more than 100 countries and regions. (E-commerce News)