Taobao operation: store product selection skills, how to quickly create hot products

　　Everyone who runs Taobao stores knows that before selling babies, they just choose babies and choose the products. How can I create a hot product after choosing the right model? Make a hit product, want to hit it! Then it depends on how well you operate. The more comprehensive you operate, the more traffic you can feed back to you will be.

　　The creation of hot products must have a periodic and life growth cycle. From the early product season change to new product preheating, operation promotion, hot product growth plan, and data analysis, seller friends will continuously improve the weight of the store and break through the store level! Of course, if you want to cover everything, the difficulty will increase accordingly. It is necessary to operate according to your own situation, capabilities and resources.

　　1. Tips for selecting Taobao store

　　1. Data basis for product positioning and selection

　　First of all, the store must be clear about what they want to sell, and then! Then understand the products in this category. While understanding, you need to pay attention to the following content. Thus get what you want, lock it and analyze it in depth.

　　(1) Internal analysis.

　　Product appearance, product performance, product packaging, product competitive advantages.

　　(2) Target market positioning.

　　Buyer's gender, age, occupation, and consumption capacity.

　　Buyer hobbies, zodiac signs, regions, lifestyles, education levels.

　　(3) Selection plan

　　Driving money, profit money, activity money, image money.

　　2. Overall data and trends in the product industry

　　The seller has already gained favor for a certain product. Don’t rush to start this time. Before we can confirm, we need to know how the product you are interested in is selling in the entire industry?

　　We use some tools, such as various powerful software provided by the Taobao market such as Business Consultant, Qianniu, Wangwang, etc. to understand and analyze the sales rate, collection rate, click-through rate and other data of this product. If the sales trend is rising, there will be good sales prospects and reduce the risk of selling the seller's payment.

　　3. Sales status of industry competitors

　　In principle, merchants choose the money based on the buyer's needs. If this product is already too many merchants in the same industry. Their sales are also equally divided and tend to be stable. When the seller has no new ideas, it is recommended to find another way.

　　4. Related and collocation.

　　Sales are not enough to sell just one item! Therefore, you can choose the seller. You must also know how to make associations and matches so that your baby can sell better. A very simple truth. For example, clothes have accessories. Selling mobile phones include headphones, mobile phone cases, mobile phone membranes, etc. The so-called association combination brings comprehensive services to buyers in such a sales industry. It also brings profits to merchants.