#Laogao E-commerce Newsletter# [E-commerce Evening News on December 2]

Evening News: Taobao officially launched the "Shop Together" function before Double 12; news said that WeChat Video Number grayscale test shopping cart function; Pinduoduo 2021 Xinxin Rural Growth Report: Post-00s account for more than 16%; PayPal buy first and pay later during the Black Friday period increased by nearly 400% year-on-year; Global AliExpress Hangzhou Merchant Operation Service Center was officially launched...

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E-commerce newsletter

1. Taobao officially launched the "Shop Together" function before Double 12

According to the news on December 2, according to the World Business, Taobao’s “Shop Together” function has been officially launched on the latest version of Taobao App a few days ago. Users can experience this new function in the product details page and the message box with Taobao friends. Through this function, users can initiate voice call invitations to Taobao friends. After answering, they can see the products that their friends are browsing and select products while chatting with their friends. (E-commerce News)

2. JD.com and All Things Rebirth jointly released the "2021 "Circular Economy" Research Report"

On December 2, JD.com recently cooperated with Wanwu Xinsheng Group and Kearney Management Consulting Company to release the "2021 "Circular Economy" Research Report" through user research and analysis of the sales of second-hand electrical products since 2018. The report believes that the younger generation is faster and more likely to accept the circular model - in the Chinese market, users under 35 years old account for 74% of second-hand mobile phone sales. According to the sales of JD.com and All Things New Life, the first three quarters of 2021 included second-hand mobile phones, black and white home appliances, computer complete machines, photography and video equipment, and luxury goods, which overall increased by 66% year-on-year compared with the same period in 2020. (E-commerce News)

3. The message says WeChat Video Number Grayscale Test Shopping Cart Function

According to the news on December 2, according to the "Baizhun" official account, recently, the link product can be hung under the short video of the WeChat video account, and the shopping cart function has begun grayscale testing. According to reports, the account with this function currently has no more than three shopping cart works published every day. There are three sources of products. The first is the WeChat small store opened by the video number owner; the second is that the merchant adds the creator as a member of the small store, and the latter can hang the product below the work; the third is through the product selection function of the goods in the sales center, select the product and add it to the display window to hang the goods. (E-commerce News)

4. Pinduoduo 2021 Xinxin Rural Growth Report: Post-00s account for more than 16%

As of October 2021, the number of "new and new farmers" on the platform has exceeded 126,000, accounting for more than 13% of agricultural merchants. Among the "New and New Farmers" group, women account for more than 31%, reaching 39,060; the post-00s account for more than 16%, reaching 20,160. Among them, Shandong Province has more than 18,000 "Xinxin Rural Persons", ranking first in the country. In addition, Anxi County, Fujian Province, Xiayi County and Yucheng County, Henan Province, Shuyang County, Jiangsu Province, and Cao County, Shandong Province have become the top five counties with the largest number of "new and new farmers". (E-commerce News)

Internet news

5. Qunar and Lhasa Tourism Development Bureau issued 5 million tourism consumption vouchers

It is reported that the form of issuing consumption coupons this time is divided into red envelope random instant discount coupons and order random instant discount coupons, limited application and timely use. The issuance time will last from December 2021 to March 2022, and it will be divided into three stages: the first stage will be from December 1 to December 31, with the theme of "Winter Tour to Tibet and Snowland Invitation" and 2 million consumption coupons will be issued. The second phase will be from January 1 to February 28, with the theme of "New Year's Day, Gathering in Lhasa", and 2 million consumption coupons will be issued. The third phase will be from March 1 to March 31, with the theme of "Outlooking for flowers and warming spring Lhasa" and will be issued with 1 million consumption coupons. (E-commerce News)

6. Meituan released the "2021 Hot Pot Category Data Report"

On December 2, Meituan released the "2021 Hot Pot Category Data Report". Meituan data shows that from July 2018 to June 2021, hot pot accounted for about 30% of online restaurants, making it the largest online catering type; among every 10 catering consumers, more than 4 choose hot pot. Meituan data shows that the number of online hot pot stores has increased year by year, with newly opened stores accounting for 45% in the past two years, significantly higher than the 36% of the overall online catering industry. In addition, Meituan data shows that Chongqing's catering market rebounded strongly after the epidemic, with the scale of online transactions increasing by 67% in the past year compared with before the epidemic. (E-commerce News)

Cross-border newsletter

7. PayPal buy first and pay later during the Black Friday period increased by nearly 400% year-on-year

December 2 news, according to foreign media CNBC, PayPal CEO Dan Schulman said in an interview on Tuesday that during Black Friday, PayPal's purchase first and payment volume increased by nearly 400% year-on-year, and it completed about 750,000 transactions within the first day of the start of Black Friday. Dan Schulman said that in November, Paypal processed more than $1 billion in BNPL transaction volume, and its new users exceeded 1 million for the first time, with a total usage of more than 10 million. In addition, data released by Salesforce shows that during the network week from November 23 to November 29, global payment methods usage increased by 29% year-on-year. (E-commerce News)

8. Xiaomi Mobile 2021 Black Friday/Double 11 Battle Report: Total sales of US$437 million

On December 2, Xiaomi China President Lu Weibing recently posted the battle report of Xiaomi mobile phone during the 2021 Black Friday/Double 11 period on Twitter. Xiaomi mobile phone sales during Black Friday/Double 11 totaled US$437 million, and its activities were carried out in markets in 31 regions, with a total of 59 platforms participating. Data shows that during the Black Friday/Double 11 period, Xiaomi smartphones sold 1.68 million units, with an annual growth rate of 53%; total sales were US$368 million, a year-on-year increase of 70%. Statistics exclude the mainland Chinese market. On the Amazon platform, Xiaomi smartphones have also won sales championships in Germany, France, Italy, Spain, Egypt, the European Union and Türkiye. (E-commerce News)

9. AliExpress Hangzhou Merchant Operation Service Center officially launched

December 2nd news, today, the merchant operation service center established by Alibaba AliExpress in Hangzhou was officially launched. The opening ceremony also held the signing ceremony of the 2021 AliExpress "G100 Overseas Plan" merchants. Hangzhou local veteran merchants Delixi, Boss Electric Appliances and Xilinmen entered AliExpress to jointly explore overseas markets. In addition, AliExpress will also carry out talent cultivation for cross-border e-commerce merchants in Hangzhou, and is expected to train 45,000 cross-border e-commerce operation talents and 15,000 cross-border e-commerce operation executives next year. (E-commerce News)

10. Uber launches WhatsApp ride-hailing service in India

On December 2, according to foreign media reports, Uber and Meta's WhatsApp announced on Thursday that it had established a partnership in India to allow people to book Uber rides through Uber's official WhatsApp chatbot. It is reported that this function will be first piloted in Lucknow, a city in northern India, and will be expanded to more places in the future. The companies said that the safety features and insurance protection of a ride booked on Uber or WhatsApp are unchanged. The driver's name, license plate and location on the way will be included in WhatsApp's booking information. (E-commerce News)