#Laogao E-commerce Newsletter#[June 1 E-commerce Evening News Brief]

Evening News: Tmall announced four major upgrade directions for brand ecological strategy rules in the first half of 2022; Douyin e-commerce released the "FACT+" full-region business strategy; some ERPs of Kuaishou Stores have launched the "automatic return of warehouses" function; Vipshop's 6.16 Mid-Year Special Sales Festival sales increased by 672% year-on-year; TikTok Shop Singapore site will be launched this month...

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E-commerce newsletter

1. Tmall announced four major upgrade directions for brand ecological strategy rules in the first half of 2022

According to June 1st, Tmall recently announced that the brand ecological strategy rules will be upgraded in four directions: the upgrade of ecological external standards. It is understood that starting from the first half of this year, Tmall will upgrade the long-term value system standards of the ecosystem, and include multiple evaluation dimensions such as market feedback and brand research, so as to help brands see the performance of the ecosystem in comprehensive and professional capabilities with more comprehensive and three-dimensional considerations. (E-commerce News)

2. The number of home appliance packages purchased for Suning.com 618 has increased by 43% year-on-year during the first round of explosion.

June 1st news, today, Suning.com released the "618 Scenario Consumption Report". The number of purchases of home appliance packages in stores with a total purchase of more than 40,000 yuan in the first round of explosion in Suning.com's 618 stores increased by 43% year-on-year, of which the purchase rate of consumers born in the 1990s accounted for more than 60%. During the first round of 618, Suning.com's online platform purchase orders increased by 10% year-on-year, and the cross-category purchase of home appliances and home decoration accounted for 25%. Sales of high-end home appliances above RMB 10,000 yuan increased by 78% year-on-year, the number of old-for-new users increased by 56% year-on-year, and the platform's smart home appliance sales increased by 64% year-on-year. (E-commerce News)

3. Douyin e-commerce releases "FACT+" global business strategy

On June 1, at the Douyin E-commerce Ecological Conference in May 2022, Douyin E-commerce released the "Building of All-Domain Interest E-commerce | Douyin E-commerce FACT+White Paper on Global Operation Methodology". A set of data released at the Ecological Conference shows that in Douyin, in April this year alone, searches with e-commerce intentions have reached 6.4 billion times, and the transaction scale of Douyin Mall in April this year also increased by 6.6 times year-on-year. (E-commerce News)

4. Some ERPs of Kuaishou Store have enabled the "automatic return of warehouse entry" function

According to June 1st, Kuaishou E-commerce announced today that some ERPs in the Kuaishou store service market have enabled the "automatic return of warehouse entry" function. After the merchant accepts and returns the product correctly, the ERP will be put into the warehouse. After the ERP is put into the warehouse, the return order will be automatically refunded. According to reports, this function can help reduce the refund time, improve consumer satisfaction, and at the same time improve customer service work efficiency, replacing the repetitive manual work of the store to handle refunds manually on a daily basis. Through the historical opening and use of the merchants, it is expected to save 3 people in review labor costs and save 6 hours of return and refund processing time. (E-commerce News)

5. Taobao and Tmall Trend Toys have entered more than 700 domestic and foreign IPs

According to reports on June 1, Taobao data shows that since the pre-sale of Tmall 618 at 20 pm on May 26, more than 2 million Ultramans, 1 million KDD, and 500,000 Godzilla toys have been bought by consumers born in the 1980s and 1990s. According to Chaocheng, the head of the Tmall Trend toy industry in Taobao and Tmall, starting from 2016, these IP products and fans have gradually gathered on Taobao and Tmall, and so far, more than 700 well-known domestic and foreign IPs have been settled in. (E-commerce News)

Internet news

6. During the Dragon Boat Festival, Taobao and Tmall "small" Zongzi search index increased by 6 times year-on-year

According to June 1st, recently, the popularity of zongzi on Taobao and Tmall has been high. The search index of "small" zongzi with exquisite bites has increased by 6 times year-on-year, and the search index of "light" zongzi with healthy and low-calorie has increased by 3 times year-on-year. During the Juhuasuan Gathering Day event, the total transaction volume of Wufangzhai Tmall flagship store in three days reached 24.29 million, an increase of 310% year-on-year. It is reported that nearly 800 of the 1,128 Chinese time-honored brands recognized by the Ministry of Commerce have opened Tmall flagship stores and nearly 60 brands with sales of over 100 million. (E-commerce News)

7. Xiaomi 618 TV category cumulative sales exceeded 170 million in one hour

Subsequently, Xiaomi Home’s official Weibo account announced that as of 21:00 that night, the cumulative sales of Xiaomi’s TV category exceeded 170 million in all channels, which only took one hour. It is understood that in the domestic market, Xiaomi TV has ranked first in shipments for 13 consecutive quarters, with a share of 22.3%. In the global market, Xiaomi TV's shipments are also firmly ranked among the top five. Lu Weibing, a partner of Xiaomi Group and general manager of Redmi brand in China, previously posted that this year is the tenth year of the birth of Xiaomi TV. As a smart TV in the new era, Xiaomi TV resolutely spent 1 billion US dollars to invest in TV content in the early stage, implanted Xiaoai into Xiaomi TV, and created the first artificial intelligence voice TV. (E-commerce News)

8. Vipshop's cheongsam sales for one hour on sale in the Mid-16 Mid-Year Sales Festival increased by 672% year-on-year

According to June 1st, at 8 pm on May 31st, the Vipshop Mid-Year Sale Festival officially began. According to Vipshop data, one hour after the sale, gold jewelry, cheongsams, maternal and infant products and other categories were the first to usher in an explosion. Among jewelry, the order volume of gold bracelets increased by 121% year-on-year. The sales of cheongsam increased by 672% year-on-year, and the sales of infant milk powder in the maternal and infant categories also increased by 157% year-on-year. It is worth noting that men have become an important user group of Vipshop. Data shows that within one hour of the opening ceremony of the Mid-16 Sale Festival, the number of men who purchased maternity and infant milk powder increased by 179% year-on-year. (E-commerce News)

Cross-border newsletter

9. TikTok Shop Singapore site will be online this month

According to June 1, TikTok Shop's local store in Singapore will be officially launched in mid-June, and local sellers are expected to be registered and registered on June 9. Previously, TikTok Shop officially launched cross-border e-commerce services in Thailand, Vietnam, Malaysia and the Philippines on April 25. Together with the Singapore local stores launched this time, as well as the earliest Indonesian and British stations opened, TikTok Shop's e-commerce business has been logged in 7 countries. It is understood that the platform requires sellers who enter Singapore to have a "identity" and must have a warehouse in Singapore. The goods can only be taken from Singapore. (E-commerce News)

10. The 2022 China Cross-border E-commerce Fair was held in Fuzhou, Fujian

According to June 1, from June 1 to June 3, the 2022 China Cross-border E-commerce Fair was held in Fuzhou City, Fujian Province. It is reported that the exhibition attracted more than 50 cross-border e-commerce platforms around the world, more than 200 well-known cross-border e-commerce service providers, and more than 2,000 high-quality foreign trade suppliers to participate in the exhibition. The company exhibits over one million hot-selling products in cross-border e-commerce categories such as digital, home, maternal and infant, shoes and clothing, and auto parts. (E-commerce News)