Morning news: TikTok Payment Expert Joint Subsidy Activities Investment Rules were released; Kuaishou announced the "Kuaishou Agricultural Technology Report" and will invest 3 billion traffic resources; JD Supermarket plans to support 20 pre-made dishes with sales of over 100 million yuan in three years; Amazon launches the Amazon FLF remote delivery plan (NARF); AliExpress adds a number of new measures to help Chinese cross-border merchants reduce costs and increase efficiency across the entire link...
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E-commerce newsletter
1. Release of investment rules for joint subsidy activities of Douyin Payment Experts
On June 6th, today, the investment rules for the joint subsidy activities of Douyin Payment Experts were released, which are applicable to all creators (including experts and self-broadcast merchants) participating in the joint subsidy activities of Douyin Payment Experts. Creators who sign up for joint subsidy activities must comply with the requirements of the Basic Rules for Platform Marketing Activities. Based on the principle of responsibility for consumers and risk control of platform funds, for all registered creators, the platform will select creators based on the following dimensions including but not limited to: creators with higher e-commerce levels are preferred; creators with higher e-commerce orders in the live broadcast room are preferred; creators with sufficient commission/payment account balance are preferred; the platform mainly screens from the comprehensive dimensions of creators' credit rating, daily sales, event sales and historical activities, integrity business performance, etc., including but not limited to latitudes such as the transaction volume and order volume of live broadcast room in the past 6 months. At the same time, the creator's e-commerce level, credit score, reputation score, fan volume, etc. will be referenced. (E-commerce News)
2. JD.com 618 launches the online platform for green building materials to go to the countryside
June 6th news, today, JD.com Group, together with the China Building Materials Federation and others, jointly held the information release and online platform launch meeting for the 2022 Green Building Materials Rural Event. It is understood that JD Home currently has over 200,000 green and environmentally friendly products, covering the entire category of home furnishings from soft decoration to hard decoration. JD Home and Partners plan to help consumers achieve a total of 1 billion kg of carbon reduction in use by 2030. It is worth noting that JD Home also notes the carbon reduction index on the product pages of different categories, so that consumers can perceive the carbon reduction value that green consumption can generate. (E-commerce News)
3. Suning.com Bangke 618 launches home scene bureau service
On June 6, this year, Suning.com Bangke launched a local home transformation business, focusing on providing local reform solutions to consumers' needs for family scenarios. This business covers 17 cities including Beijing, Suzhou, Ningbo, Nanjing, Hangzhou, Chengdu, Chongqing, Guangzhou, etc., and achieves full coverage of key cities in China by the end of July. It is reported that based on basic services such as home appliance installation, maintenance, and cleaning, Suning.com helps customers expand their business capacity and extends to personalized needs such as smart home installation and home environment reform. Consumers can customize home office reform services through Suning.com stores, mini programs, main website pages, sales service stores and other channels. (E-commerce News)
4. Kuaishou announced the "Kuaishou Agricultural Technology Report" and will invest 3 billion traffic resources
June 6th news, Kuaishou and Farmers Daily New Media recently released the "Kuaishou Farming Technology Report". The report shows that in the past year, Kuaishou has recorded 504,000 sowings and 2.322 million harvests by farmers. It is understood that Kuaishou’s rural and rural vertical categories will launch the 2022 “Kuaishou Agricultural Technology Personnel Plan”. From May 30 to December 31, traffic support will be provided for high-quality content in agricultural-related popular science knowledge teaching, and will invest 3 billion traffic resources to create 1,000 Kuaishou Agricultural Technology Personnel. (36Kr)
5. JD Supermarket plans to support 20 pre-made dishes with sales of over 100 million yuan in three years
On June 6th, today, JD Supermarket announced that it would include pre-made dishes in the strategic support category, and implement support measures in six aspects: sales data, traffic, activity IP, omnichannel, market investment, and cold chain logistics, so as to support 20 pre-made dishes brands with sales of over 100 million yuan and 500 million yuan in the next three years. At the same time, JD Supermarket and China Pre-made Vegetable Industry Alliance released and implemented the "Fu Jump Wall Pre-made Vegetable Product Standards and Specifications", put forward 9 measures and 16 standards, and ensure consumers' purchasing experience by establishing comprehensive pre-sales, in-sales and after-sales regulations. (E-commerce News)
Internet news
6. The first live broadcast of Zhilian Recruitment "I'm pretty good in my hometown" is online
According to June 6, Zhilian Recruitment recently held a special recruitment live broadcast of the city "I'm pretty good in my hometown" in Qingdao May Fourth Square. Next, Zhilian Recruitment’s series of urban recruitment activities "I’m good in my hometown" will also go to Changchun, Xi'an, Zhengzhou, Hefei and other cities, and will work with local government talent departments and celebrity companies to speak out simultaneously to help graduates return to their hometowns for employment. (E-commerce News)
7. Kuaishou Magnetic Engine Upgrade “Wheat Plan”
June 7th news, Kuaishou's commercial brand magnetic engine was upgraded to the "Wheat Plan". On the policy side, from June 6 to September 30, all brand customers and agents participating in the "Wheat Plan" will have the opportunity to obtain 1:1 traffic support for a single business order amount, a 3% reduction in business order service fee, and a 1V1 official operation docking guidance triple special incentive policy. It is reported that the "Wheat Plan" was launched in April this year. The plan aims to integrate content and incentives, link all parties to complete the marketing model innovation of the "platform + experts + brand" linkage, and help brands achieve business growth. (E-commerce News)
Cross-border information
8. Amazon launches Amazon FLM remote delivery plan (NARF)
On June 6, Amazon launched a remote delivery program for FBA, which supports sellers to sell goods stored in Amazon's US site operation center to two major sites: Amazon Canada and Mexico. It is understood that starting from June 1, 2022, a reminder will automatically join the Amazon FLM remote delivery plan on the seller platform. You can click on the "Automatically register for remote delivery cards" on the homepage to view details. Amazon will help sellers manage cross-border delivery, and the tariffs on importing goods to Canada and Mexico are borne by the buyer. (E-commerce News)
9. Dunhuang.com offline European on-time dedicated line (Public + Special)-TY channel
June 6th news, today, Dunhuang.com issued a notice that due to channel adjustments, the European on-time dedicated line (P+TY)-TY has closed the order entrance at 15:00 on June 6th, 2022 and no new orders will be received. The packages that arrived at the warehouse before 00:00 on June 13th will continue to be sent after the warehouse is received. The packages that arrived at the warehouse after 00:00 on June 13th will be arranged to be returned. The subsequent channels will be notified separately as soon as possible when they return to normal. It is recommended that sellers choose European and American on-time dedicated lines (Photo + Electric + Special)-TY, American on-time dedicated lines - YD (Photo + Special), global on-time dedicated lines (Photo + Electric + Special)-YL, European and American on-time dedicated lines (Photo + Electric + Special)-Yuanyou alternative channels to ship (the specific delivery attributes shall be subject to the announcements of each channel). (Yibang Power)
10. AliExpress adds a number of new measures to help Chinese cross-border merchants reduce costs and increase efficiency across the entire link
June 6th news, recently, the local cross-border e-commerce platform AliExpress announced a number of support measures for Chinese cross-border merchants to help cross-border merchants reduce costs and increase efficiency across the entire link, and better seize overseas summer consumption opportunities. These measures cover all key links of cross-border e-commerce, such as cash subsidies, traffic support, logistics upgrades, and epidemic exemption. In addition to directly subsidizing prices and traffic, cross-border logistics continues to reduce costs and increase efficiency, and new overseas warehouse return and resale services have been added. At the same time, in order to help merchants accelerate capital turnover, AliExpress will also increase the amount by 5 billion on the basis of the original credit, ensuring that as much funds as possible can be quickly received within 5-7 days. (36Kr)
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