#Laogao E-commerce Newsletter# [June 2 E-commerce Morning News]

早间资讯：天猫优品发布618“守护者联盟计划”：买大家电，365天只换不修;刘畊宏抖音5月涨粉超1116.1万;亚马逊全球开店发布多项举措助力卖家纾困、推产业增长。

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E-commerce newsletter

1. Douyin E-commerce 618: Helps boost business operations, and the "Shouyi Intangible Cultural Heritage" section promotes craftsmanship and good things

On June 1, Douyin E-commerce launched the "Douyin 618 Good Products Festival", based on the interests of all regions, helping merchants resume production and improve efficiency and boost business confidence; using short videos, live broadcasts, malls and other shopping scenarios to meet consumers' needs for quality shopping.

During the event, the platform will also launch the "Shouyi Intangible Cultural Heritage" social value zone, focusing on promoting traditional handicrafts, time-honored foods and national trendy goods on the occasion of "Cultural and Natural Heritage Day" to help inherit intangible cultural heritage. It is reported that the "Tik Tok 618 Good Things Festival" will last for 18 days and end on the 18th. (Tiktok e-commerce)

2. Tmall Youpin released 618 "Guardian Alliance Plan": Buy large appliances, only replace them without repairing them in 365 days

At the HAE High-end Home Appliances Expo in Changsha, Hunan, Tmall Youpin announced that it would join hands with Ant Group Ant Insurance and mainstream electrical appliance brands to initiate the 618 "Guardian Alliance Plan" to comprehensively improve the shopping experience of offline consumers. For home appliances, Tmall Youpin is the first in the industry to launch a new service of "only replace but not repair in 365 days".

Tmall Youpin said that during Tmall 618, from now until June 20, consumers will purchase home appliances and register as Tmall Youpin member, and can apply for the "365-day replacement but not repair" service rights at Tmall Youpin offline stores for free; during the use of home appliances, no matter any quality problems, consumers can replace the new phone for free without paying any fees, and the replacement fee will be borne by Tmall Youpin. (Sina News)

3. TikTok special governance on low-priced and inferior shoes and clothing are strictly prohibited from making up discounts

According to June 1st, today, Douyin e-commerce issued a special governance announcement on low-priced and inferior shoes and clothing. The announcement stated that the platform recently received complaints and reports from some consumers about low-priced and inferior shoes and clothing. After verification by the platform, it was found that some merchants sold inferior shoes and clothing by setting unreasonable high postage and low prices of goods. The live broadcast room/short video used fictitious clearance of big brands as a gimmick. The sales process showed obvious exaggeration of the original price, fictitious discounts, false promises for freight insurance or other cheating behaviors. (Yibang Power)

4. JD.com 618 has a good start: JD.com’s hourly purchase of JD.com’s sales increased by 175% year-on-year

According to June 2, from 8 pm on May 31 to 8 pm on June 1, sales of JD Hour Shopping and JD Home increased by 175% year-on-year. Among them, mobile phone communications, computer and digital, home appliances, clothing, wine, mother and baby, pets, home decoration, personal cleaning and other categories all increased by more than twice the year-on-year. (36Kr)

5. Children's hands-on sales rose on June 1st.

In early May this year, the Ministry of Education's "Compulsory Education Curriculum Plan" pointed out that starting from the start of school this fall, labor courses will officially become an independent course for primary and secondary schools. Cooking and cooking soup, repairing home appliances, and growing vegetables and raising poultry will be the "standard configuration" for primary and secondary school students in the future. According to Meituan Youxuan data, since May this year, sales of mini simulated kitchen toys have increased by 300%, and more than 5,000 sets have been sold in total.

Internet news

6. Fliggy’s “Shanghai” search volume has increased by more than 60%, and Shanghai scenic spot travel service guidelines have been launched on the App

Starting from June 1, Shanghai will fully restore normal production and living order. Fliggy data shows that on May 31, the number of relevant searches with the keyword "Shanghai" increased by more than 60% compared with the previous day. The temperature of tourism in Shanghai is gradually returning.

About 40 attractions including Oriental Pearl, Century Park, Chenshan Botanical Garden have been announced to be open to welcome guests from June 1. Fliggy has launched service guidelines such as scenic spot opening information, epidemic prevention policies, etc. Consumers search for the name of the scenic spot in the Fliggy App and can see practical information such as scenic spot opening tips, travel epidemic prevention reminders and other practical information.

Shanghai Haichang Ocean Park announced that it will be open to the public for free from June 3 to June 10, with a daily limit of 5,000 people. From June 2 to June 9, consumers can book limited free tickets at the Fliggy App "Haichang Travel Flagship Store" at 10 a.m. every day.

7、刘畊宏抖音5月涨粉超1116.1万

销售额排名第一依旧是罗永浩，月带货再度突破3亿。5月罗永浩团队一共直播65场，平均直播时长超过9小时，月累计销量达到240万，跟4月相比差别不大。5月刘畊宏依然保持着逆天的涨粉速度，位列涨粉月榜第一位，一个月内涨粉超过1116.1万。目前刘畊宏在抖音的粉丝数已经突破7000万。（婵妈妈）

Cross-border information

8. TikTok Shop Singapore local store will be launched on June 9

According to TK's overseas travel log, TikTok Shop's local store in Singapore will be officially launched in mid-June, and local sellers are expected to be registered and registered on June 9. Previously, TikTok Shop officially launched cross-border e-commerce services in Thailand, Vietnam, Malaysia and the Philippines on April 25. Together with the Singapore local stores launched this time, as well as the earliest Indonesian and British stations opened, TikTok Shop's e-commerce business has been logged in 7 countries.

It is reported that in terms of qualifications for corporate sellers, they need a Singapore local company entity, Singapore mobile phone number, Singapore bank card and Singapore local warehouse; while individual sellers need a Singapore ID card or passport, Singapore bank card and Singapore local warehouse. In addition, in order to motivate sellers, TikTok Shop Singapore local stores will continue to continue the previous policy of four Southeast Asian sites in Vietnam, Ma Tefi, with the seller's transaction commission exemption and the seller's payment fee is only 1%. (Cross-border knowledge)

9. Since 2020, the number of sellers with annual transaction volume exceeding one million US dollars has increased by 43%.

Recently, media reported that on the first anniversary of Amazon's "account closures", the proportion of Chinese sellers in Amazon has dropped significantly, from about 48% at the end of 2020 to about 42% in May this year. More and more Chinese sellers are choosing to switch to local cross-border e-commerce platforms. Public data shows that since 2020, the increase in sellers with a domestic cross-border e-commerce platform AliExpress's transaction volume exceeded one million US dollars last year has reached 43%. (36Kr)

10. Amazon opens a number of measures to help sellers alleviate difficulties and promote industrial growth

Amazon Global Store Opening Recently announced a series of seller relief measures, covering brand building, global multi-site operation, logistics and warehousing management, tax compliance, cross-border payment collection and seller training, aiming to help China's export cross-border e-commerce industry stabilize growth and promote recovery, help Chinese sellers further expand their global business and build international brands. Cindy Tai, Amazon Global Vice President and Executive President of Amazon Global Store Opening Asia Pacific, said: "China's strong manufacturing foundation, supply chain advantages and brand innovation capabilities have made us confident in the future development of China's export cross-border e-commerce industry. As local governments have successively launched a series of economic support measures, the pace of Chinese brand globalization will also accelerate again. We hope to work with the government and sellers to work together to meet the challenges, help Chinese sellers recover as soon as possible and achieve steady growth in export cross-border business." (Cross-border Know)