In recent years, Taobao customer promotion has now become one of the major promotion methods of Taobao promotion. Although there are many people and many activities, there are many Taobao customer activities that are cheating. Today we will carefully talk about the pit we skipped.
Understand Taobao customer activities and registration process
Since we are going to talk about the pitfalls of Taoke activities today, first of all, we must understand the registration process of Taoke activities and the event. If novices follow them, the masters will automatically skip here. Taobao Event Plaza is on the left side of the backstage and the interactive investment promotion. Taoke activities are divided into two types: planned promotion and event promotion. Plan promotion: We will find the Taobao platform to register for the event ourselves. Event promotion: Alibaba Mom will help you find Taoke to build a platform to promote. The registration process is very simple: view the activity - register - select baby - set commission - wait for review. The whole process is very simple. Just select the baby to set the commission. However, it is simple and complicated. What should we pay attention to?
First of all, the premise of Taobao customer promotion must be based on a certain sales volume. It is unrealistic to let Taoke start from 0. Taoke will also choose the best-selling babies to promote. Therefore, it is recommended that you do Taobao promotion if you have a little basic sales volume.
Then there is the commission issue. The commission of Taoke promotion is multiplied by the registration commission ratio. Note that it is the actual transaction amount. If the order is refunded, the commission will also be refunded. Postage is not included and will not be superimposed with other plans.
Finally, setting up store coupons will not affect your baby's weight. The treasures of low-priced Taobao agent activities are not as high as the original price, but they win by volume. The weight generated by the 10 original price treasures you sold is obvious compared to the weight generated by the 100 low price treasures you sold.
How many pitfalls are Taobao customers
What are the pitfalls of Taoke activities? Today we divide them into three aspects: one is high commission activities, the other is cross-duty activities, and the last is paid activities.
1. High commission activities. I believe that the amount of Taobao customer commission is a headache for many merchants. If you give it low, no one will promote it. If you give it high, you will lose money. In fact, the commission is mainly based on your profit. Make an registration limit based on your own profit. Never sign up blindly. Because you can't get those super high commissions, but some big sellers can afford it. Those are manufacturers and merchants, and the costs are almost negligible. The most expensive one is postage. We small and medium-sized sellers must do our best. Don’t believe those deceptive cases, such as losing money today and making money tomorrow, which does not exist.
For example, a commission of 90% can be sold well. But is the effect really good? Think about it, isn’t this equivalent to selling products at a discount? Smart Taobao agents can buy your products by themselves, and then increase the price and transfer them to distributors to sell offline, so that you become a purchase channel. Will you still be happy? So, don’t look at those who have too high commissions. Do what you can.
2. Cross-duration activities. If we choose to sign up for a long-term event, we must be careful of the risk of price reduction. For example, if an event spans from April 15 to July 25, it is recommended not to register. Because you are not sure whether your product will be reduced in the past three months. For example, if you change seasons and participate in Juhuasuan’s daily special offers, you will reduce your product prices.
Then once our baby reduces the price, it may cause you to lose money. Because the event registration cannot be withdrawn once it is successful, and the promotion effect of Taoke is valid within 15 days after the event is over. So for such a long three and a half months, you think clearly about the risks. Especially Double 11. Be cautious when pushing back 15 days of high commission activities on Double 11. Because the commission cannot be changed during the event, it will either be removed from the shelves or the price will be changed. If Double 11 cannot be removed from the shelves and the price cannot be changed, then we will easily lose all our money.
3. Money collection activities. First of all, don’t pay attention to these money-collecting activities, and ordinary Taobao customers with some strength do not need these. Taoke activities are originally a reciprocal event. While you make money, Taokes also make money. You have already paid a commission. Generally, a talented Taoke will make a lot of money, and there is no shortage of the activity fee. Generally, only those who have no effect and no traffic will find ways to cheat you for some money. After you pay the money, you won’t give you a big push, or it’s useless if you push it.
Today we are talking about some tricks in Taoke activities. I hope everyone must be careful when promoting Taoke activities. Although the loss of that little money will not be too much, it is not comfortable. The key is that it is not effective and wastes time and energy.
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