#Laogao E-commerce Newsletter# [May 9 E-commerce Morning News]

Morning News: So far, Tmall Maternity and Baby has jointly launched more than 400 maternity and baby rooms with merchants; Byte launched the "Lingjing" live broadcast all-in-one machine and app; Dingdong Maicai: Platform flower sales increased by more than double year-on-year during Mother's Day; Alibaba AliExpress released May's cross-border market insights; Hanfu sales increased by 312% year-on-year during the "Tik Tok Trend Oriental Season" event...

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E-commerce newsletter

1. As of now, Tmall Maternity and Baby has jointly launched more than 400 Maternity and Baby Rooms with merchants

On May 8, on Mother's Day, Taobao and Tmall announced a series of measures to express their respect for mothers and women. In terms of smart maternal and child room construction, Taobao and Tmall announced that it will continue to invest in the construction of smart maternal and child room this year and open smart maternal and child rooms in public spaces in various cities. It is worth noting that as of now, Tmall Maternity and Baby has jointly launched more than 400 maternity and baby rooms with merchants, and has served a total of 1 million mothers in the past year. (E-commerce News)

2. Byte launches "Lingjing" live broadcast all-in-one machine and app

Lingjing Video Live All-in-One is a live broadcast special device that integrates audio and video acquisition, intelligent processing, upload and transmission. It can be used in social live broadcast, e-commerce live broadcast, outdoor live broadcast, large-scale event live broadcast and other scenarios. The live broadcast all-in-one machine provides professional equipment for anchors and lowers the equipment debugging threshold; it can also create professional live broadcast rooms for live broadcast bases or MCN institutions, with the publication price of 15,800 yuan. At the same time, in order to match this hardware device, Byte recently launched an app called "Lingjing". It is reported that the Lingjing Director is connected to the Lingjing Live All-in-One Machine, which can realize the function of joint live broadcast and call between the mobile phone and the live all-in-one machine terminal. (E-commerce News)

3. China Post plans to sell live streaming goods

According to May 7, recently, some netizens said that they saw multiple accounts called "China Post" live streaming and selling goods on social platforms, and many branch accounts live streaming and selling goods on social media. Products sold include beauty and local specialties. It is understood that on major live broadcast platforms, China Post has linked its widely distributed postal outlets to create a live broadcast room matrix. In order to achieve better sales results, Live MCN was even established to be responsible for the full-chain commercial operation of the China Post Anchor Alliance's anchor training, professional support, supply chain cooperation and other anchors. (E-commerce News)

4. Dingdong Maicai: Platform flower sales increased by more than double

According to Beijing Youth Daily, Dingdong Maicai data shows that during Mother's Day, the platform's flower sales exceeded double year-on-year, among which carnations and peony were very popular. Specifically for major regions across the country, taking carnations as an example, they sell the best in East China, represented by Jiangsu and Zhejiang, with nearly 2 million branches sold, followed by North China, South China and Southwest, with nearly 1.5 million, 1 million and 500,000 branches sold respectively. Among them, on May 5 and 6, the total sales of carnations in North China increased by more than 100% month-on-month; although the total volume in the southwest region is not large, the growth rate is the growth rate, and carnations sales increased by more than 150% year-on-year. (E-commerce News)

5. During the "TikTok Trend Oriental Season" event, Hanfu sales increased by 312% year-on-year

According to reports on May 8, it is reported that from April 23 to May 4, the 12-day "Tik Tok Trend Oriental Season" event ended. The event focuses on domestic products, time-honored brands and traditional handicrafts to meet consumers' shopping needs in all aspects of food, clothing, housing and transportation. During the event, the platform's domestic product sales rose steadily, up 79% year-on-year. Among them, Hanfu was very popular among users, with sales increasing by 312% year-on-year. It is understood that the "Tik Tok Fashion Oriental Season" event covers 7.72 million domestic products, from multiple industries such as jewelry, beauty, clothing, home furnishings, food, wine and other industries. (E-commerce News)

Internet news

6. Baidu's official website has been newly upgraded to launch 5 major industry solution sectors

According to Baidu Map’s official WeChat, the Baidu Private Network Map official website has been newly upgraded recently. Not only is the official website homepage, but also the five major industry solution sectors launched with a new look. According to reports, the homepage upgrade of Baidu Private Network Map official website presents a panoramic view of Baidu Private Network Map digital base business from multiple aspects, including business architecture, product services, solutions, core advantages, and application scenarios. At the same time, this upgrade also aggregates four major product forms: Baidu's dedicated network map data products, basic engines, and platform services. (E-commerce News)

7. Meituan Delivery has strengthened and upgraded rider health protection measures

According to reports on May 8, it is reported that in response to the epidemic situation in Beijing, Meituan said that Meituan Delivery has strengthened and upgraded rider health protection measures, and riders can only start working delivery before submitting a health declaration on the APP. In this regard, in order to effectively ensure the safety of users' meal collection and rider delivery, since the policy was introduced, Meituan Delivery has strengthened and upgraded rider health protection measures, requiring riders to complete the disinfection of takeaway boxes and vehicles, measure their body temperature without abnormalities, and submit a health declaration for start-up work on the Rider APP, and improve the supervision effect by increasing the frequency of random inspections. If the regulations do not comply with the regulations, the platform will restrict riders from taking orders. (E-commerce News)

Cross-border information

8. Amazon Android App has banned the purchase of Kindle e-books

According to IT Home, Amazon has cancelled the ability to buy Kindle e-books and other digital content from its Android shopping app. The policy requires app developers with annual turnover of more than $1 million to pay a 30% commission on all app purchases. Amazon says users can still download and stream their own content through the app, but only make new purchases through the Amazon website or the KindleApp. It is worth mentioning that Amazon has previously adopted the same measures on Apple's iOS platform to avoid Apple's commission. (E-commerce News)

9. Alibaba AliExpress releases May South Korea's cross-border market insights

According to Alibaba's official WeChat account, AliExpress will target the Korean cross-border market and share market insight reports every month from May. In terms of sports equipment, sky curtain tents and camping chairs are very popular in the Korean camping market. The warm-up period is from May 20 to May 22. Merchants need to screen summer trend products and provide the most competitive prices in the past 30 days. Contact AliExpress South Korean Station waiter to negotiate resources and prepare Weihai Warehouse. (E-commerce News)

10. Chenhai Group becomes the official recommended third-party tax service provider for French e-commerce Cdiscount

On May 7, Chenhai Group, a global one-stop overseas compliance service platform, has officially become a third-party tax service provider officially recommended by French e-commerce Cdiscount. In this cooperation, Chenhai Group can provide Cdiscount Chinese sellers with a full range of services from standardized compliance services to customized compliance solutions design. Founded in 1998, Cdiscount is the largest e-commerce platform in France. It currently has over 24 million monthly visits and has 13 million active buyers. (E-commerce News)