#Laogao E-commerce Newsletter# [E-commerce Evening News on April 29]

Evening News: Taobao's March list released Hanhan Culture Ranking Top MCN Institutions; Kuaishou E-commerce has added the "Qualification Standards for Individual Industrial and Commercial Stores"; Alibaba International Station will control products involving EPR extension responsibilities on the platform; Amazon ranked first in the world's most valuable retail brands for the rest of time; AliExpress updates the order online rate rules...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. "Tmall Auto Parts City" is officially launched

According to reports on April 29, it is reported that "Tmall Auto Parts City" has been officially launched recently, and five Fortune 500 brands - Bosch, ZF, Valeo, Hela and Mahler have become the first invited brands to cooperate. It is understood that Tmall Auto Parts City will continuously upgrade its product and service links in stages. Specifically, Tmall Auto Parts City will provide brands with support for new stores, assist in regular store operations, resource support, personalized customization and reach of target groups, and assist brand digitalization. (E-commerce News)

2. Taobao shopping list released in March list Hanhan Culture Ranking Top MCN Institutions

According to April 29, Taobao Bangbang Joint New List recently released its March list. The MCN organization list of the celebrity merchants ranked first, while the MCN organization list of Han Han Culture ranked second and third respectively. On the list of Taobao creators in March, the top three are Xiaoxiao Xiaobai, Weiweiwei and Miss Sisi. The top 1 of the celebrity merchant list is Liberin sisy, followed by the flower king and the little daisylee of the jin. (E-commerce News)

3. Kuaishou E-commerce has added the "Qualification Standards for Individual Industrial and Commercial Stores"

On April 29, Kuaishou E-commerce issued an announcement stating that the platform has formulated the "Qualification Standards for Individual Industrial and Commercial Stores" to standardize merchants' compliant settlement and operations. The rules were first released on April 29, 2022 and will come into effect on May 7, 2022. The standard provides specific explanations on the qualification requirements for entering the market and the qualification requirements for the corresponding industries of each business category. Among them, in terms of entry qualification requirements, the entity's qualification type is a business license, and the entry subject is required to be an individual business registered in mainland China; a scanned or copy of the individual business license. All qualification documents must be provided with original color scanned or copy. (E-commerce News)

4. Douyin e-commerce will modify the "Merchant Experience Specifications"

According to April 29, today, Douyin e-commerce issued an announcement stating that in order to protect consumer rights and regulate merchant business behavior, the "Merchant Experience Specification" will be revised. Specifically, the main content of this modification is to revise the experience definition; adjust the experience composition, add the basic and comprehensive negative feedback rate of the product in the past 90 days, the first logistics product return rate, and IM dissatisfaction level; adjust the weight ratio of the experience scores of different modules; supplementary application scenarios: settlement period, advertising placement restrictions. It is worth noting that Douyin e-commerce is now collecting opinions on this standard, and the collection period is from April 29 to May 9, 2022. (E-commerce News)

Internet news

5. The Ctrip platform will be broadcast for more than 100 episodes during the May Day holiday in 2022

According to April 29, during the May Day holiday in 2022, Ctrip will broadcast more than 100 shows, including official live broadcasts and platform merchants’ self-broadcasts. As for the platform merchants’ self-broadcasting, as of April 27, merchants have launched more than 1,500 broadcasts on Ctrip’s platform in April, and the number of user views increased by 82% year-on-year compared with last year. Among them, the hotels with the most live broadcasts are Lugu Lake Qihai Tingfeng Manyue Pavilion and Huazhu Lijiang Ancient City Zangyuan Hotel, with a total of 35 broadcasts; the scenic spots with the most live broadcasts are Guangzhou Tower and Beijing Aquarium, with a total of 27 broadcasts. Data shows that since the beginning of this year, the average daily broadcast number on Ctrip platform has reached 50. (E-commerce News)

6. 1688 issues an Notice on upgrading the selection rules of industrial experts

According to April 29, today, 1688 officially issued a notice on upgrading the rules for industrial experts, saying that starting from May 5, 2022, industrial experts will be upgraded as a whole. It is understood that this upgrade mainly focuses on the entry threshold for experts to select access based on the product dimension, and expands the rights and interests of experts to select merchants. Specifically, the announcement shows that the current industry is mainly industrial products, including hardware, tools, safety, protection, packaging, machinery and industry equipment, etc. (E-commerce News)

Cross-border newsletter

7. Alibaba International Station will control products involving EPR extension responsibility on the platform

On April 29, Alibaba International Station recently issued an announcement that according to the compliance requirements for the extension of EU producer responsibilities and the environmental protection system guidance framework, different EU countries/regions, including and not limited to France, Germany, Spain, the United Kingdom, Belgium, etc., have successively formulated their EPR systems to determine the responsibilities of producers. Starting from April 28, 2022, Alibaba International Station will gradually begin to control products involving EPR extension responsibilities on the platform. Through Alibaba International Station, EPR-related products will be sold to Germany and France. Merchants need to ensure that the products they sell meet the compliance requirements under the German and French EPR systems. (E-commerce News)

8. AliExpress updates the Internet rate rules for orders

April 29th news, recently, AliExpress issued an announcement on the update of the order Internet rate rules. This rule was officially released on April 28, 2022, and the rules were announced from April 28, 2022 to May 5, 2022, and will be officially implemented and effective from May 6, 2022. Specifically, this update adds the description of the numerator and denominator in the 24-hour/48-hour/72-hour/5-day Internet access rate indicator, and unifies the calculation of the US and Western time. In addition, after the rules come into effect on May 6, merchants can query the latest rule indicators through the relevant pages. (E-commerce News)

9. Amazon ranked first in the world's most valuable retail brands

According to April 29, BrandFinance recently released the ranking of the world's most valuable retail brands in 2022. Amazon ranked first for the list, and Walmart ranked second, with Amazon's brand value growing by 38% to US$350.3 billion, and Walmart's brand value growing by 20% to US$111.9 billion. It is understood that in recent years, Amazon has provided services to customers in Brazil, the United States, the United Kingdom and other markets and has gradually expanded the market. BrandFinance points out that brand value has always been an important driving force for consumer behavior, but Amazon also has advantages in a smooth shopping experience. (E-commerce News)

10. Google YouTube will test advertising function on short video platform Shorts

According to foreign media reports, Google YouTube announced that it will begin testing advertising features in its short video platform Shorts, which is similar to TikTok. It is understood that since its launch in 2020, YouTube's Shorts platform has been growing steadily. It is worth noting that Google also claims that YouTube's short videos now receive 30 billion views per day, four times more daily views than they received last year, but still lag behind TikTok International. TikTok said in October last year that the platform has 1 billion active users per month. (E-commerce News)