How to modify Taobao sku without losing traffic?

　　When doing Taobao, many sellers will encounter such a situation, which is a popular baby, which sells well and suddenly goes out of stock. But I didn't want to change the hot link, so I changed to another similar product to change the SKU in the link. It is undeniable that this is a method that many sellers will use. However, this method is not advisable. Because many sellers reported that after the baby was replaced, the number of visitors not only did not increase, but also decreased a lot.

　　In fact, under the new version of the rules, this typical behavior of changing babies is classified as cheating. The punishment for this behavior is also very serious. Once discovered, the mildest of the product will be deleted. In severe cases, the merchant may face penalties such as search blocking, removing the shelves or deleting all products in the store, blocking the store, extending the transaction account period, restricting the release of products, and store supervision. Therefore, everyone must be cautious when filling in SKU.

　　The above only introduces the severity of changing babies. So, how to modify Taobao sku and not lose traffic? Let’s give examples of colors and sizes, because there are many types of SKUs, it is difficult to describe them in detail.

　　1. If the original product has no size difference but has color: deleting the previous SKU color will reduce the search ranking of the corresponding keywords; when adding color, the weight value of the original product link will not change; when increasing size, the weight value of the original product link will change, which will reduce the weight, and in severe cases will be removed from the shelves.

　　2. The original product has size distinction and no color distinction: when increasing the size, the weight value of the original product link does not change; when increasing the color, the weight value of the original link connection will be reduced, and in severe cases it will be removed from the shelves; deleting the previous SKU size will reduce the search ranking of the corresponding keywords.

　　3. Originally, the product has sizes and colors to distinguish: deleting the previous SKU size will reduce the search ranking of the corresponding keywords; deleting the previous SKU color will reduce the search ranking of the corresponding keywords; when increasing the size, the weight value of the original product link will not change; when increasing the color, the weight value of the original product link will not change;

　　4. Originally, the product has no size and no color distinction: If both of these exist, then neither color nor size can be modified, which will affect the weight of the product link, reduce the weight, and in severe cases, it will be removed from the shelves.

　　The main reason is that there are too many categories of SKUs, and we cannot introduce them one by one. The above two are for reference only. When solving practical problems, we must find appropriate solutions based on the situation. Varies from situation to situation.

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