Top 10 retail e-commerce events in the first half of 2016

Incident One Beauty says that Mogujie merged to keep warm as a "life-saving straw"?

Event Overview : On January 11, the two major domestic female e-commerce companies, Meili Sato and Mogujie, announced a merger. Mogujie and Meili said the price was 2:1, and the new company was valued at nearly US$3 billion after the merger. The merged new company is headed by Chen Qi, CEO of Mogujie, and CEO of Meilishu Xu Yirong will only be responsible for Meilishu's Higo overseas shopping business.

A few months after the merger, it was officially announced on June 15 that the new group was Meili United Group, and Chen Qi will become the CEO of the new group. At the same time, Meili United Group also announced a new strategy for upgrading women's consumption this year.

Attention index : ★★★★☆

Expert comments : Mo Daiqing, director of the online retail department of China E-Commerce Research Center, said that in addition to Mogujie and Meilishu, e-commerce companies targeting women's markets also have Vipshop, Jumei Youpin, etc., and the development of the women's market is somewhat saturated. In addition, there are also squeezes from major e-commerce platforms such as Tmall and JD.com. The model Mogujie Meili said is not unreplicable, and breaking through is not easy. Therefore, it is very important to have an unsubversive core competitiveness. Mogujie Meili said that after last year's cold winter, the market did not usher in a market recovery in 2016. At this time, the merger outweighed the benefits of resources and operations, and in the cold winter of capital, it could only bring together to keep warm.

[Event 2] E-commerce companies have privatized and returned to A-shares and become a trend of Chinese stocks listed in the United States

Event Overview : On the evening of February 17, Jumei Youpin announced that it had received a privatization offer of US$7 per ADS. The privatization price was 27% higher than the average price in the past 10 days. According to the announcement, the buyer's consortium includes Chen Ou, Dai Yusen, and Sequoia Capital, and the buyer's consortium accounts for more than 90% of the voting rights.

McCorlin issued an announcement on the evening of April 14, New York time stating that the company's outstanding shares will be completely acquired to complete privatization and delist from Nasdaq.

Dangdang.com announced on May 31 that it had reached a final merger agreement on privatization. The "buyer group" composed of Chairman Yu Yu and CEO Li Guoqing will acquire all the issued common shares of Dangdang.com in cash in US$1.34 per common share, equivalent to US$6.7 per American depositary share.

Attention index : ★★★★☆

Expert comments : Mo Daiqing, director of the Internet Retail Department and senior analyst of the China E-Commerce Research Center, said that the total amount of privatization offers received by Chinese companies listed in the US in 2015 exceeded the total in the past 12 years, and McCorlin and Dangdang.com have announced privatization one after another. At present, Qihoo 360, Hangmei Media, Taomi and others have reached a final privatization agreement, China Mobile Games, Shanda Games, etc. have been delisted, and Giant Network, Focus Media and others have been listed on the A-share market through backdoors. From this point of view, US stocks continue to be declining, and privatization has become a trend to return to A-shares.

At present, we can see that there is no shortage of funds in China and there is a lack of good Internet+ theme companies. Listing in China is also in line with the policy of encouraging innovative enterprises in China's capital market. This will be of great help to the future development of enterprises. Otherwise, most domestic Internet companies that rely solely on USD-based financial channels will have limited long-term development.

[Event 3] A deep thought behind Alibaba's transaction of 3 trillion yuan in fiscal year 2016 has caused deep thoughts

Event Overview : On March 21, Alibaba announced that the e-commerce transaction volume (GMV) in fiscal year 2016 exceeded 3 trillion yuan. Alibaba said that Walmart has been the world's number one retail platform in 54 years, and Alibaba has only used 8,000 "waiters" to achieve this commercial volume efficiently in 13 years. This means that the traditional business era has come to an end and a new online economy has been born.

Attention index : ★★★★★

Expert comments : Cao Lei, a well-known domestic Internet+ expert and director of the China E-Commerce Research Center, said that Alibaba will further squeeze the market space of other retail e-commerce platforms, and even the "survival space" of small and medium-sized e-commerce; the jungle law effect of the "winner-takes all" in the Internet industry will further emerge, and the diversified and healthy pattern of "broading flowers" in the entire e-commerce industry still has a long way to go.

After having such a "big" scale, if Alibaba's e-commerce platform wants to continue to maintain a strong growth momentum, first of all, it must make good efforts in the following three aspects: "sinking" (rural e-commerce), "going overseas" (cross-border e-commerce), "consumption transformation" (smart hardware, consumer finance); secondly, it must further exert synergy with "Cainiao Network" and "Ant Financial", and the three major ecology "three swords are launched together" to avoid their own formation and internal consumption.

Regarding this statement, "Walmart has become the world's number one retail platform in 54 years, and Alibaba has only taken 8,000 waiters to achieve this business volume efficiently in 13 years." Cao Lei believes that comparing the two and drawing the conclusion that "meaning that the traditional business era has come to an end, and a new online economy has been born" is not scientific.

[Event 4] Cheyipai exposes industry problems and uses car e-commerce is struggling to move forward

Event Overview : The 315 Gala was exposed, and Cheyipai was themed "no price difference between buying and selling", but in fact its parent company has two different auction websites, namely Cheyipai and Cheyi replacement.

Cheyipai is only open to buyers, while car replacement is only open to sellers, cutting off the possibility of mutual communication and information communication between the two ends. In this case, the auction prices seen by sellers and buyers on two different websites are different, and the auction prices seen by sellers are always lower than those seen by buyers. Where did the difference between them go?

Attention index : ★★★★☆

Expert comments : According to the monitoring of the enterprise database of China Automobile O2O Network () shows that in recent years, with the penetration of the Internet in the automobile industry, the traditional car buying and selling model is quietly changing. Vertical car media and dealers have developed mutual integration. The automobile e-commerce business model dominated by OEMs is gradually forming, mainly divided into the following two categories: (1) Comprehensive platforms: LeTV, JD.com, Suning, Gome Online, ebay, etc.; (2) Used car e-commerce: Autohome, Cheyipai, Youxinpai, Ping An Good Car, Chezhibao, Renrenche, Guazi Used Car, Good Car Worry-free, etc. As auto e-commerce becomes closer and closer, auto e-commerce is about to enter the 3.0 era.

[Event Five] The new tax system for cross-border e-commerce retail imports has been twists and turns and subsequent policies are still playing games.

Event Overview : On March 24, the Ministry of Finance, the General Administration of Customs, and the State Administration of Taxation announced that China will implement new tax policies for cross-border e-commerce retail imports and adjust the tax policies for postal and postal from April 8. Cross-border e-commerce retail imported goods will no longer be subject to postal tax on postal items, but will be subject to customs duties and value-added tax and consumption tax on imports.

On May 24, the General Administration of Customs issued a notice deciding to "suspend" the cross-border e-commerce policy of bonded and direct purchase models for one year, that is, before May 11, 2017, the relevant requirements for the "customs clearance form" and "positive list" of goods sold by these two types of cross-border e-commerce will not be implemented for the time being in 10 pilot cities.

Attention index : ★★★★★

Expert comments : Sun Yanliang, a special researcher at the China E-Commerce Research Center and founder of Liangce E-commerce, said that, overall, the new policy on cross-border e-commerce tax reform expands the scope of tax collection and increases the tax collection efforts is a challenge and an opportunity for cross-border e-commerce companies and platforms. Under the regulation of tax and price leverage, the cross-border e-commerce industry structure, main structure, commodity structure, warehousing and logistics model, cross-border business improvement and consumer behavior will have a greater impact, which is conducive to the industry's scale, standardization and innovative development.

Mo Daiqing, director of the online retail department and senior analyst of the China E-Commerce Research Center, believes that the new policy has been delayed for one year, giving cross-border e-commerce companies a certain amount of space to adapt and adjust. More companies will calm down and devote themselves to creating corporate brands and increasing product categories. Delay does not mean loosening, so you still cannot slack off.

[Event Six] Mitao "falls down" reflects on the ups and downs of cross-border import e-commerce

Event Overview : In April 2016, today when cross-border e-commerce is in full swing, Mitao.com, once the industry leader and known as the "overseas shopping version of Vipshop", came to an end quietly. Mitao was once in a very prosperous place. When stronger opponents entered the market, such as Tmall, JD.com, Vipshop, Amazon China, Suning, Jumei Youpin and other comprehensive e-commerce, vertical e-commerce such as Miya and NetEase Kaola, Mitao.com began to lack potential. While cross-border e-commerce has launched price wars, Mitao.com is limited by the delayed C round of financing, which has not been able to meet the challenges, and is ineffective in its transformation and is on the verge of bankruptcy.

Attention index : ★★★☆☆

Expert comments : Mo Daiqing, director of the online retail department and senior analyst of the China E-Commerce Research Center, believes that Mitao's cross-border imported e-commerce has passed a period of wild growth, and long-term price wars and continuous burning of money can no longer be maintained. It is particularly important for companies to devote themselves to building brands and enriching product types. In addition, we must continue to think about factors such as user retention rate, repeated purchase rate and product gross profit margin.

[Event Seven] JD 618 Quality Carnival All companies take advantage of the situation to play games

Event Overview : The "6.18" in 2016 seemed a bit more unique, and it was the first head-on collision with the "Jingteng Group" after the "Asu Group" alliance. In addition to JD.com, e-commerce companies such as Tmall, Amazon China, Suning.com, Gome Online, Dangdang.com, Feifan Commercial, No. 1 Store, Vipshop, Miya, Pinduoduo and other e-commerce companies have joined the "war situation".

"Live broadcast + Internet celebrity + e-commerce" has become a highlight. JD.com and NetEase cooperated with live broadcast to report the situation of 618 such as various activities, logistics, etc.; Alibaba Suning 618 created IP products and used Internet celebrities, live broadcasts, football, etc. to create a fan carnival;. Gome Online and Dragon Ball Live cooperate to welcome the most beautiful "price comparison official". In addition to the "Internet celebrity" secretary Xu Haiyong "endorsing" Suning.com live broadcast, Suning.com 618 will also carry out the new model of "live broadcast + internet celebrity + e-commerce" to the end and play fan marketing.

Attention index : ★★★★★

Expert comments : Cao Lei, a well-known domestic Internet+ expert and director of the China E-Commerce Research Center, said that collective promotions in the e-commerce industry such as "Double Eleven" and "618" are common. If the entire e-commerce industry wants to develop healthily and continuously, it should also pay attention to the "four balances": 1. The balance of effective market competition; 2. The balance of supervision and support; 3. The balance between online and offline; 4. The balance of interests between platform and sellers and users.

Mo Daiqing, director of the Internet Retail Department and senior analyst at the China E-Commerce Research Center, believes that with Alibaba holding 5.37 billion Hong Kong dollars in Intime, strategic investment of 28.3 billion Suning; JD.com invested 4.3 billion yuan in Yonghui Supermarket; BAT has expanded its military offline through self-built or acquisition of O2O assets, and the integration of e-commerce and traditional retail has become more and more obvious. Whether it is "618" or "Double "11", traditional retail enterprises have also joined in, and physical businesses have fully utilized the Internet to change their business model. The two cooperate with each other in the future to give full play to their respective advantages, thereby promoting the further development of the national economy. The Internet celebrity model is expected to guide a new way of living and consumption for young people. Internet celebrities are not only entertainment, but also have a great imagination for the promotion of business. In the new era of the Internet celebrity economy, e-commerce can not only attract high-loyal fan users through deep integration with live broadcasts and Internet celebrities, but also spread the influence of brand owners through social live broadcasts.

[Event 8] JD.com Walmart strategic cooperation: The prospects for Chinese version of "Amazon" + online version of "Walmart" are ready

Event Overview : On June 21, JD.com Walmart announced that it had reached in-depth strategic cooperation in China. JD.com issued nearly 145 million Class A common shares to Walmart, which is approximately 5% of JD.com’s total issued share capital. The real owner of No. 1 store has also become a strategic investor of JD.com, and JD.com has obtained the main assets of No. 1 store’s third-party platform No. 1 store, including the brand, website, and APP of "No. 1 store".

Attention index : ★★★★★

Expert comments : Mo Daiqing, director of the online retail department and senior analyst of the China E-Commerce Research Center, said that from the perspective of the e-commerce industry, the battle between the previous "Asu Group" and the "Jingteng Group" will become clearer in the battle between "Asu Group" and "Jingtengwo Group". "Jingtengwo Group" seeks to break through because of its common competitors, with strategic coordination, and the two sides have a common competitor "Asu", which has restrained the Alibaba Group and avoided the situation where the e-commerce industry is dominant.

[Event Nine] The UK's "Brexit" cross-border import e-commerce is temporarily beneficial

Event Overview : On June 24, the referendum on whether the UK will continue to stay in the EU was concluded. The "Brexit faction" won, and the UK became a country that left the EU. Affected by this, global stock markets fluctuated, and the pound plummeted by 10%. For domestic cross-border e-commerce companies, there are several happy and sad.

Attention index : ★★★★☆

Expert comments : Mo Daiqing, director of the online retail department and senior analyst of the China E-Commerce Research Center, said that the "Brexit" time caused the depreciation of the pound, which caused the reduction of purchasing agents in a short period of time, and shopping for British goods overseas has an advantage than before. The import cross-border business in the UK and Europe can be further developed. It has become a popular market after the United States, Japan, South Korea, etc. In the long run, there are still many unknown factors, and e-commerce still needs to flexibly adjust in doing overseas shopping in the UK.

[Event Ten] Beibei.com received D round financing for maternal and infant e-commerce is in full swing.

Event Overview : In June 2016, Beibei.com announced that it had received USD 100 million in financial funds. After this round of financing, Beibei.com will expand to home department stores, clothing and other related categories based on the existing core maternal and infant categories. This round of financing will be mainly used in the self-operated supply chain, consumer experience improvement and new business expansion.

Attention index : ★★★☆☆

Expert comments : Compared with other products, maternal and infant products have higher requirements for product quality and higher quality risks. Beibei.com is currently in the limelight and is in an upward period, but we still have to strive to go longer and further. In addition, when comprehensive e-commerce companies such as JD.com, Tmall, and Suning are involved in the maternal and infant field, the survival pressure of vertical e-commerce such as Beibei.com is still obvious.