The so-called "Thousands of People" means that according to the characteristics and needs of customers, we provide everyone with personalized display of treasures on the store homepage. The purpose is to improve the conversion rate of the store's visitors.
At a time when traffic costs are rising, how to better convert the acquired traffic is the future direction. Recently, Juxingtai's business department revealed: Thousands of people and faces are no longer just the ability of big sellers, but small and medium-sized sellers' stores can also be realized.
So what is a thousand faces? The so-called "Thousands of People" means that according to the characteristics and needs of customers, we provide everyone with personalized display of treasures on the store homepage . The purpose is to improve the conversion rate of the store's visitors .
Specifically, for each store visitor, the system will filter out the 6 most likely treasures that are currently available to the current visitor display in the module based on their personal attributes and their real-time search, browsing, purchasing, and collecting behaviors on the platform based on their personal attributes and their real-time search, browsing, purchasing, and collecting behaviors on the platform. This will enable the intelligent module-level and thousands of people to be faced and improve the conversion rate of visitors' transactions .
The Wangpu Smart Edition , released on June 13 , integrates a module that integrates thousands of people and faces. There are two modules , "New Customer Hot Sales" and "Potential New Products ". Among them, the "Hot Sales for New Customers" module focuses on improving the transaction conversion rate of new customers and helping merchants accumulate more old customers, while the "Potential New Products" module focuses on improving the transaction conversion rate of new products and helping merchants quickly increase the transaction of new products.
According to statistics, during the 7-day trial period of Wangpu Smart Version, more than 15,000 sellers used the Thousand People and Thousand Faces module. The final data shows that the average click rate of modules increased by more than 20% , and the payment amount increased by more than 50% .
Seller feedback that in the past, even though the number of visitors on the store’s homepage was good, the final transaction volume was still relatively low. After using the personalized display of treasures with thousands of faces, the conversion rate has been greatly improved !
Official guide to improve efficiency with thousands of people and thousands of faces:
In view of the way to improve efficiency with thousands of people and faces, Chonghui, head of the Juxingtai algorithm team, provided an official guide. He believes that the essence of a thousand faces is that each customer (group) has different preferences for different objects. The specific logical algorithm is accompanied by PPT screenshots as follows:
不同的人群应该具有显著不同的偏好排序，依据偏好排序进行人群的划分。需要注意的是，人群的划分具有行业属性，不同行业具有不同的偏好排序划分方法。
To make visual design adjustments step by step, it is necessary to emphasize that simple visual adjustments may have a huge impact. For example, in 2013, Bing search engine adjusted the text color of search results, resulting in a revenue increase of US$10 million per year.
It is also based on the preference sorting of people, and designs the content layout of the page, but unlike the segmentation of people, for all industries, the same set of best practices for page design can be followed.
Even small sellers with an average store traffic of only 300 people per day, if they use the Thousand People and Faces module in the Wangpu Smart Edition, as long as they simply drag to the homepage, it will automatically help match the favorite products of visiting consumers and help merchants convert new products into hot products.
FAQ Q&A:
Question 1: Is the Thousand People and Thousand Faces module gray and cannot be used?
Answer: The Thousand People and Thousand Faces module requires ordering the Wangpu smart version to be used.
Question 2: How many babies can the baby library contain at most?
Answer: 30.
Q3: What is the difference between smart updates and manual updates?
Answer: "Intelligent update" means that the system automatically updates the baby library every day according to the algorithm. "Manual update" requires the seller to operate it himself, which is more controllable. However, if the seller chooses not to operate it after manual update, the baby library will remain unchanged.
Question 4: Why does an error appear after clicking the "OK" button when selecting "Manual Update"?
Answer: The number of treasures in the treasure library must be greater than or equal to the number of treasures selected for display.
Question 5: When selecting "Smart Update", what treasures should be displayed to buyers?
Answer: Smart updates will recalculate the products in the product library based on the store’s treasure situation on the day, so the products in the product library may change every day. When displayed to buyers, the system will recommend the products to buyers based on the product library of the day.
Question 6: What is the concept of new products in "potential new products" ?
Answer: By default, products that are put on the shelves within one month (excluding products that are put on the shelves after being removed) will be recommended to buyers as new products. If the number of new products is less than the number requirements for displaying babies, the system will make up for the products according to the listing time by default.
Question 7: Why can old customers also see the "New Customers Hot Sales" module?
Answer: "New customers are hot" and "potential new products" are visible to all customers.
Q8: What is the difference between this module you like?
Answer: a. Seller can operate: When choosing manual update, seller can set up products from the Baby Library, and only products in the Baby Library will be recommended to buyers;
b. Scenario-based: "New Customer Hot Sales" and "Potential New Products" are two different scenarios for new customers and new products. New customers Hot Sales recommend new customers' favorite products, and potential new products recommend new products that are popular among customers.
Question 9: Why can’t you see a thousand-faced module in a PC store?
Answer: Currently, it only supports wireless stores.
Question 10: How to check if the Thousand People and Thousand Faces module is effective?
Answer: In the business consultant , business analysis -> decoration analysis -> wireless -> view details , you can view the clicks and transaction data of the modules on the page.
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