Taobao's new regulations: Sellers may be blocked from playing "selling to change prices"

    On September 18, Taobao Rules issued the "Notice on Changes to the Rules for Distributing Information", adjusting "price cheating" to "avoid information", and redefining "avoid information", and further adjusting the rules such as "abuse information". The change of the rules will be announced on September 18, 2016 and will officially take effect on October 18, 2016.

　　The rules make adjustments to the "price inconsistency" in "Inconsistency of product elements". It is a violation of the inconsistency of the product price described in the title, picture or detail page of the product and the marked product price.

　　For example: a product title or detailed description or picture description is 30 yuan, but the price marked is 35 yuan, or the product picture, title or details page writes "Precall change price", "Precall reduce XX after the price of the product" and so on inconsistent with the price marked.

In response to such violations, in serious cases, all products in the store, blocked, etc. will be removed from the shelves/deleted, and 6 points will be deducted.

The following is Taobao's " Rules and Implementation Rules and Implementation Rules for the Determination and Punishment of Inconsistencies in Products "

      Product elements include product title, picture, price, freight template, attribute area, detailed description, important information in the backend category, such as category (category), postage, attributes, marketing keywords, prices, etc. The description information of the same product should be consistent and matched in each link of the product page. When mismatch or conflicts occur between the information elements, your product may not be accurately searched, and it is easy to confuse the buyer and not know where the description is the basis. At the same time, it may also bring you unnecessary misunderstandings and disputes.

      In order to optimize the search guide, help buyers find the products they want more conveniently and quickly, and at the same time, it is convenient for you to present the entire product picture more clearly and completely, and reduce disputes with buyers, we hope you can maintain consistency between the various elements of the product.

1. Definition

Inconsistent product elements refer to the inconsistency of product information elements such as category (category), postage, attributes, marketing keywords, prices, freight templates, attributes, and types in the release of product pages (such as product titles, pictures, prices, freight templates, attributes, and other products).

2. Situation

Including but not limited to:

1. Inconsistent categories

Case 1: The category information in the title is inconsistent, and keywords for multiple categories appear in the title. Such as several completely independent categories, running shoes, casual shoes, sneakers, sandals, boots, high heels, put together

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Case 2: The products under "other" categories such as gifts and postage are misplaced under the women's clothing category, resulting in inconsistent categories

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Case 3: The title and the category in the attribute are inconsistent. For example, if you misplace sweaters in the "3C Digital Accessories Market" category, the correct category should be "Women's Clothing>Sweaters".

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Case 4: The title is inconsistent with the category in the picture. For example, the title shows a dress, but the picture shows a boot, but the actual product for sale is a dress.

2. Baby types are inconsistent

The selection of "Baby Type" is inconsistent with the description of the baby type in the product details.

Case: For example, if the brand new product is wrongly selected as "second-hand" or second-hand or idle product, the baby type is wrongly selected as "new". Take 3C digital products as an example, such as notebooks, mobile phones, etc., and second-hand machines are released in a brand new way, but in the details, "The machine is 80% new".

3. Inconsistent attributes

Including but not limited to:

1) Incorrect attribute placement (except brand attributes)

For example, the descriptions of material, style, style, model, and efficacy in the title, picture, attribute or details are inconsistent.

Case 1: The keywords of material attributes are inconsistent. For example, the material attribute in the title is pure cotton, and the material attribute value in the attribute is polyester cotton, which is two materials that cannot coexist on the material of the same product.

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Case 2: There are two or more keywords of the same attribute value in the title, and one of the attribute value keywords is selected from the attribute value or other attribute value keywords are selected.

For example, the following products have three attribute value keywords that indicate the breed: Pomeranian, Pooh, and Bichon. The breed attribute value is selected as the Pooh. At this time, the variety attribute value in the title and the attribute value selection in the attribute are inconsistent.

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Case 3: The attribute values ​​in the title are mutually exclusive to the attribute information in the description. For example, the attribute value of the material attribute in the title is pure cashmere, and the attribute value in the description is not cashmere with more than 95%.

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2) The brand attributes are randomly used

Case 1: Multiple brand keywords appear in the title, and the attribute value in the brand attribute is selected as one of them.

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Case 2: The brand attribute value of XX appears in the title, but the actual brand attribute value is not selected for XX brand, but the YY brand is selected.

Case 3: When the product is released, the brand attribute is not a necessary option, but an optional option. The xx brand exists in the optional option. The member did not choose the xx brand, but described the XX brand in the title.

Note: If the brand attributes do not have the brand choice, the brand is also described in the title, and it is not a violation.

Case: 4: The selection or upload of brand attribute value in attributes is inconsistent with the attribute information in the description

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Case 5: The xx brand exists in the brand attribute selection item when the product is released. The member does not select the brand, but chooses to customize the input of the same or similar "xx brand".

If the sports shoes have a brand attribute value "Nike/Nike", the member did not choose this standard attribute value when publishing the product, but instead entered other similar or similar brand attribute values ​​such as "Nike" or "Nike".

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Note: The brand attribute value in the above illustration should be selected as "Nike/Nike", instead of entering "Nike" by yourself. This behavior of having brand attributes but not choosing but editing by yourself. Even if the brand attributes are consistent with the brand content described by the title, it still belongs to "brand attributes are used randomly".

4. Prices are inconsistent

The price of the product described in the title, picture or details page of the product is inconsistent with the actual sales price.

Case 1: A product title or detailed description or picture description is 30 yuan, but the actual sales price is 35 yuan.

Case 2: The actual sales price and the marked product price are inconsistent with the price tagged with “Pre-change price” and “Pre-re-demand price reduction XX”.

5. The postage is inconsistent

The description of postage in the title, picture, and details of the product is inconsistent with the information set by the actual shipping template.

Case 1: The product title or description states "free shipping, express delivery, flat shipping, EMS, etc.", but the freight price is set in the freight template, so that the buyer can bear the postage

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Case 2: The product belongs to the category of residential furniture and other products that offer three guarantee services. The product title says three guarantees to go home (referring to the logistics package delivery package installation), but the actual freight template is set by the buyer who bears the freight or picks up at the logistics site.

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6. Inconsistent marketing keywords

The marketing keywords in the product are inconsistent, such as the mutually exclusive marketing keywords such as "clearance" and "new products" appear in the product title at the same time.

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3. Violation handling

Send messages indiscriminately

situation

Violations and corrections

Points deducted

Product elements are inconsistent. Category inconsistent. Posted on the product page (the number of violations of the same product inconsistent. The first warning is 0 points. Attributes are inconsistent. Attributes are misplaced (except brand attributes). Brand attributes are misused. The second use of products are removed from the shelves. The price is inconsistent. The third removal of products is 0.2 points. Postage is inconsistent. Marketing keywords are inconsistent. The fourth removal of products is 2 points. The product elements are inconsistent. The circumstances are serious. Sellers have repeatedly removed all products in the store. All products in the store are suspected of inconsistent. Products with inconsistent. Products with inconsistent. Depending on the severity of the circumstances, the individual product search is given to the 0 points. The third day after the product rectification is completed. 0 points are restored on the third day.

4. Warm reminder

1. How to avoid inconsistent product elements

Please check whether the product title content is consistent with the text description on the picture, whether the title content is consistent with the description in the product details, and whether the text description on the picture is consistent with the description in the product details. Please try to ensure that the categories (categories), postage, attributes, marketing keywords, prices, types and other product information elements appearing in the release of product pages (such as product titles, pictures, prices, freight templates, attribute areas, detailed descriptions, backend categories, etc.) are consistent and matched.

5. Frequently Asked Questions

1. Where can I find any inconsistent postage when writing free shipping for products?

Please verify whether the product title has been written as "free shipping", but in the actual description, the buyer needs to bear the freight. If so, there is a violation of inconsistent postage. Please ensure the consistency of the postage description in the product.

2. Where does my product have problems with inconsistent types of treasures?

Please verify whether the "Baby Type" option you selected when the product is released is inconsistent with the description of the baby type in the product details. If you choose "second-hand" for the product when you release the product, but it indicates that it is "brand new" in the product details description, there is indeed a problem of inconsistent type of the product. 3. Where is the inconsistent price of my product?

Please verify whether the product price descriptions appear in the product title, picture, price, detailed description and other product elements you published, and there are inconsistent descriptions. If so, you do have the problem of price inconsistency. Please make timely adjustments to ensure consistency.

Full text link of "Notice on Changes to the Rules for Distributing Information":

http://www.shxuanming.net/article/20413.html