#Laogao E-commerce Newsletter# [E-commerce Morning News on April 11]

Morning news: Tmall and Juhuasuan joined forces with more than 40 merchants to launch a special event in Shanghai; Suning.com 418 Electrical Appliances Shopping Festival has officially started; JD.com: The first batch of about 2,000 couriers are allocated to ensure the operation and delivery of Shanghai's front-line; AliExpress adjusts some order logistics of "Cainiao Wuyou Logistics-Simple" to achieve timeliness; Dunhuang.com adjusts labor protection supplies, reflective safety clothing, and fire safety products...

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E-commerce newsletter

1. Tmall and Juhuasuan joined forces with more than 40 merchants to launch a special event in Shanghai

According to April 10, yesterday, Tmall and Juhuasuan joined hands with more than 40 brand merchants with distribution capabilities and warehousing in Shanghai to launch a "Shanghai-exclusive" supply guarantee venue to supply fresh fruits and vegetables, milk, pre-made vegetables, rice, etc. In addition, there are masks, protective clothing and baby diapers that have attracted much attention. It is reported that Shanghai citizens can enter the venue to place orders through Juhuasuan’s 10 billion subsidy. According to the waiter of Juhuasuan's 10 billion subsidy, all the participating merchants are suppliers and obtained Shanghai passes and logistics special vehicles. At present, merchants have relatively sufficient goods inventory, and brands such as Green Walker and Unified are also organizing transfers from other parts of the country to support Shanghai. (E-commerce News)

2. Suning.com 418 Electrical Appliances Shopping Festival has officially started

According to April 10, Suning.com 418 Electrical Appliances Shopping Festival has officially started recently. Guangdong Suning.com has comprehensively upgraded the four major measures of "product, price, experience, and service", so that consumers can buy them all at one stop and save money and worry. In addition, Guangdong Suning.com launched a "mine removal" campaign across the city, collecting external brackets of old air conditioners and replacing them with free new ones, killing hidden dangers in the bud in advance, and avoiding the occurrence of safety hazards during use of old air conditioners. It is worth mentioning that on the afternoon of April 15, Guangdong Suning.com and Casarti held a comfort home tasting event, which were held simultaneously in Suning.com Zhengjia Store and Tianhe Store. (E-commerce News)

3. Kuaishou: A total of 437 videos of harmful information related to the epidemic in Shanghai were dealt with and banned 6 accounts

April 10th news, today, Kuaishou Blackboard Newspaper issued an announcement on the continued governance of harmful information related to the epidemic in Shanghai. The announcement stated that recently, Kuaishou has collected more than 30 rumors and clues including "Armed Police Take Over Shanghai Community", "Someone in Minhang sells passes", "Shanghai suspends group buying", "Owners beat up members of Jiangsu medical teams", and has investigated and cleaned up relevant information, dealt with a total of 437 illegal videos, and banned 6 accounts including "Use***80" and "**feng" accounts. (E-commerce News)

4. JD.com: Allocate the first batch of about 2,000 couriers to ensure the operation and delivery of Shanghai's front-line

In terms of material delivery, Wang Wenbo said that under the premise of strictly complying with the requirements of epidemic prevention and control, JD Logistics has increased its investment in transportation capacity, allocated the first batch of 2,000 couriers to provide operational guarantees for Shanghai, and called unmanned vehicles to participate in the delivery. In addition, according to him, JD Health has now launched a drug help registration platform, which will meet patients' drug use needs through JD Pharmacy and other own channels and delivery in cooperative stores. As of April 9, the platform has received 37,000 drug help information from patients with chronic diseases in Shanghai. (E-commerce News)

Internet news

5. Meituan: Provide free accommodation for Shanghai riders and provide anti-epidemic subsidies

On April 11, Meituan issued an announcement early this morning to provide accommodation for the riders in Shanghai and provide anti-epidemic subsidies. According to reports, on March 29, Meituan had opened its first batch of 31 free hotel accommodation in areas severely affected by the epidemic. Up to now, more than 5,000 room nights have been provided. After several days of communication and coordination, Meituan Takeout and Meituan Hotel will add 50 new rental hotels, nearly 30 small indoor gymnasiums and office parks, with coverage expanded to all administrative areas in Shanghai, with an estimated capacity of 4,500 people. (E-commerce News)

6. Alipay App has supported closing the homepage "Activity Recommendation" card

According to reports on April 10, according to netizens' feedback, Alipay App has now supported closing the "Activity Recommendation" card on the homepage. It is reported that recently, Alipay App has added display switches such as "Homepage Column Card" and "Life Channel Entrance", so that users can freely choose the content they want to display. At present, in addition to the necessary functions of scanning, receiving and paying, mini programs, message boxes, etc., the display of other columns can be basically turned on and off by itself. (E-commerce News)

Cross-border information

7. AliExpress adjusts the "Cainiao Wuyou Logistics-Simple" part of the order logistics promises to achieve time-efficiency

In order to further reduce the impact on merchants, starting from 0:00 on April 8, 2022, Western Time, the platform will adjust the promised delivery time (limited time) of the route to Russia for transaction orders with shipment in China. The logistics commitment compensation time of the corresponding logistics orders for the transaction order will be adjusted at the same time. It is worth noting that this adjustment is only effective for transaction orders with the shipment place in China. Orders shipped overseas are not within the scope of the adjustment announcement. The end time of the adjustment will be notified separately. (E-commerce News)

8. Dunhuang.com adjusts labor protection supplies, reflective safety clothing, and fire safety product categories

On April 8, Dunhuang.com issued an important notice on category adjustment on April 8: labor protection supplies, reflective safety clothing, and fire safety products categories (hereinafter referred to as the announcement).  

The announcement stated that due to the needs of business development, the platform will increase the development support of the office culture, education and industry and commercial industries from 2022. In order to facilitate merchants to upload products, enhance category competitiveness, and enhance overseas buyers' purchasing experience, the platform decided to make the following adjustments: the categories of labor protection supplies, reflective safety clothing, and fire safety products in the original security and monitoring industry were cancelled and moved to the office culture, education and industry and commercial categories, as Industrial Supplies & MRO industrial products and maintenance replacement parts (level 2 category)>The fourth category under personal protective equipment (level 3 category) exists; at that time, we will close the original product upload channel for these three categories, and labor protection supplies/reflective safety clothing/fire safety products will need to be uploaded and published under the categories of office culture and education & industry and commerce in the future; products under the categories of original labor protection supplies, reflective safety clothing, and fire safety products will be moved to the categories of office culture and education & industry and commerce in the categories of personal protective equipment. Dunhuang.com stated that since the adjustments will be greatly optimized than the original category, for the products under the original category, we hope that merchants can help update product attributes in a timely manner to ensure the possibility of multi-dimensional display of products and the optimality of the system to include product information in your store. Serious product information (including but not limited to brand registration & association/title/short description/attribute/product details) has positive and long-term significance for the development of merchants' business.  

The announcement shows that in order for merchants to have better exposure and transaction opportunities, merchants need to cooperate to adjust and optimize the products. The specific content is as follows: Check whether the product category is filled in and whether it is filled in correctly. (The platform will complete the migration of labor protection supplies, reflective safety clothing, and fire safety products before April 20, but there may be some omissions or deviations. It is recommended that merchants check themselves to avoid affecting the exposure of your product. Before the system is moved, merchants can modify the product correctly by themselves); Supplement attribute information, especially required attributes and purchase attributes, "one attribute is equal to an exposure opportunity"! (If you have reasonable suggestions for attributes, you can email feedback to the industry); check whether there are duplications of custom attributes and system attributes. If so, please move the information to system attributes and delete the custom attributes. Brand products, check whether the brand registration and product brand association have been completed; overseas warehouse products, check whether the registration and setting; customized products of factory/industry and trade merchants, check whether they are set to support customization, reveal the merchant’s customization capabilities, and provide suitable display certificates and supply chain capabilities. (E-commerce News)

9. Wells Fargo ratings "upload" for Canadian e-commerce Shopify

According to April 8, Wells Fargo recently gave Shopify a "overweight" rating. Wells Fargo analyst Jeff Cantwell and his team called Shopify a "disruptor" who believes Shopify is entering a period characterized by continued expansion of merchant base and further deepening of customer relationships. Shopify is also expected to occupy a certain proportion of the market share in the next few years.

Wells Fargo said in its research report: "Looking forward, especially as Shopify continues to enter the high-end market, we believe that the total commodity transaction volume will continue to expand to US$227 billion to US$289 billion in 22-23, an increase of 27%-30%. We also hope to see Shopify's value-added features or products (including Balance, Capital, Fulfillment and physical POS) be widely adopted by merchants." Wells Fargo believes that Shopify's current risk-return status is good, and believes that due to strong execution, the company's share price will rise to 13.6 times its 2023 revenue estimate. Currently, Shopify has 25 "buy" equivalent ratings, 18 "hold shares and wait and see" equivalent ratings and one "sell" equivalent rating. As of press time, shopify's stock price was $643.97, down 1.92%, with a total market value of $81.074 billion. (E-commerce News)

10. The 131st Canton Fair will hold a cross-border e-commerce zone online

According to the news on April 8, the Ministry of Commerce announced on the 7th that the 131st China Import and Export Commodity Fair (Cantonese Fair) will be held online from April 15 to 24, with a 10-day exhibition. The theme of this year's Canton Fair is to connect the domestic and international dual circulation. The exhibition content includes three parts: online display platform, supply and procurement docking services, and cross-border e-commerce zone. The official website has set up columns such as exhibitors, global supply and procurement docking, new product releases, exhibitor connections, virtual exhibition halls, news and events, conference services, etc., and set up 50 exhibition areas according to 16 categories of products, with more than 25,000 domestic and foreign exhibitors, and a special zone for "rural revitalization" is continued for the exhibition of all participating enterprises in poverty-stricken areas. It is worth noting that this Canton Fair does not charge fees to exhibitors, nor does it charge any fees to cross-border e-commerce platforms participating in synchronous activities.

Looking back at the last Canton Fair, in 2021, the 130th Canton Fair implemented the first online and offline integrated exhibition. About 26,000 Chinese and foreign companies participated in the exhibition, with a total of 2.8739 million exhibits uploaded, an increase of 113,600 over the previous session. Among them, there were 898,200 new products, 112,700 smart products, and 248,600 independent intellectual property products, an increase of 59,700, 2,000 and 9,200 respectively from the previous session. The cumulative number of online platforms has been visited by 32.73 million times. The exhibitors have accumulated 43,000 live broadcasts, and more than 350,000 people have watched the live broadcast online. During the 130th Canton Fair, many leading enterprises and professional business associations from supermarkets, retail chains, industry wholesale, distribution agency, cross-border e-commerce, supply chain management, import and export industries such as China Resources Vanguard, Yonghui Supermarket, JD.com, Vipshop, Miniso, NetEase Yanxuan, Suning.com, etc. attended the conference. 10 leading procurement groups including CR Vanguard and Miniso have trade docking with about 110 exhibitors in 31 provinces, autonomous regions and municipalities. (E-commerce News)