#Laogao E-commerce Newsletter# [E-commerce Evening News on April 7]

Evening News: Alibaba Mom strengthens the review requirements for the three-product and one-machine product materials; Taobao member name (ID) modification function will be fully launched in mid-April; Kuaishou E-commerce releases the second issue of the "Commodity Quality Issues - Extremely Serious Essence" violation list; eBay announced that it would extend the policy protection time again; in 2021, the Dutch e-commerce market size was 30.6 billion euros year-on-year increase of 16%...

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E-commerce newsletter

1. Alibaba Mom strengthens the review requirements for three products and one machine product materials

具体来看，三品一械商品资质及推广规范要求新增创意图上需填写对应准确的广审批准文号。商家推广以上商品，发布的创意应当显著标明广告批准文号，不能出现广审批准文号为空的情况。如发布创意中的批准文号为空，需及时更换补充。此次修订将于2022年4月11日正式生效。（电商报）

2. Xiaohongshu commercially launches the "Julya Plan"

April 7 news, Xiaohongshu commercially launched the "Hillieh Plan" China Tour event in the medical and wedding industry, and the first event was launched in Chengdu on March 28. At the meeting, the person in charge of Xiaohongshu's consumer growth business introduced Xiaohongshu's platform marketing value from the aspects of Xiaohongshu's user characteristics, long-tail content advantages, and brand building logic. It is understood that through the "Xilule Plan", Xiaohongshu's commercialization plan will explore future marketing strategies with brands in the medical and marriage industries, and the next stop will be launched in April. (E-commerce News)

3. Kuaishou E-commerce releases the second issue of "Product Quality Issues - Extremely Serious Essence" violation list

On April 7, Kuaishou E-commerce today released a violation announcement of "Product Quality Issues - Extremely Serious Essence". In response to the recent "fare-inconsistent" scenarios on the platform, the platform decided to severely deal with merchants/carrying experts who have extremely serious violations. In addition to deducting illegal points, merchants are required to pay a liquidated damages up to 50% of the cumulative sales of illegal goods, and require the sales expert to pay a liquidated damages up to 50% of the commission for illegal goods to carry goods, and to make a public announcement of the disposed merchants/carrying experts Yue*** Store, Jing***, Xiao*** Nan, etc. (E-commerce News)

4. The "Support and Recovery Plan" of Douyin Life Service is fully launched

On April 7th, today, Douyin Life Service announced the launch of the "Support and Recovery Plan" to launch courses such as industry trends, sharing of big names, and business operation skills for life service merchants. It is understood that Douyin Life Service has formulated support policies for merchants at different stages of development. From April 7th to 29th, you can open Douyin from 14:00 to 15:00 pm every day and enter the live broadcast room of "Douyin Life Service Merchant Assistant" to register for study. Cooperation & has been certified blue v to complete the learning task, that is, there is the opportunity to receive live streaming traffic support, short video heating, and content promotion. (E-commerce News)

Internet news

5. Dada Express releases the "warehouse picking" full-link instant performance guarantee plan for 415 Shopping Festival

On April 7th, today, Dada Express, a local instant delivery platform under Dada Group, officially released a full-link instant performance guarantee plan for the "Warehouse Picking and Distribution" for the "JD Home 415 City Shopping Festival". It is understood that Dada Express will coordinate in multiple links such as warehouse replenishment, picking and packaging, product handover, and instant delivery, providing instant fulfillment services for many merchant stores jointly developed by JD Home Delivery and JD Platform. It is worth mentioning that as of March this year, Dada Express unmanned delivery service has supported the delivery of more than 30,000 supermarket orders. (E-commerce News)

6. Taobao member name (ID) modification function will be fully launched in mid-April

According to April 7, on March 16, Taobao member name modification function conducted a small-scale grayscale test, and then expanded the gray measurement surface on March 23. The 10 million consumers who random gray measurements have the opportunity to change their names. It is understood that this feature will be fully launched in mid-April and will support annual modifications. It is reported that since Taobao accounts are the only basis for identification of Taobao users, arbitrary changes may lead to the inability to protect user rights such as relevant order information, membership, discounts, etc., Taobao once refused to provide this function. (E-commerce News)

Cross-border newsletter

7. eBay announces that it will extend the policy protection time again

According to April 7, eBay recently issued a notice that the platform has issued an announcement on March 22 that it has extended the protection time for the impact of the epidemic on the epidemic. Since the domestic epidemic situation is still severe in the recent domestic situation, eBay has decided to extend the protection time of this policy again, that is, for transactions from mainland China and Hong Kong and whose payment time is from March 22 (inclusive) to April 9 (inclusive) Beijing time ("epidemic impact period"), if the seller submits an order cancellation application before 23:59:59 Beijing time on April 12 and chooses the reason for cancellation of the transaction as out of stock (Stockout), the platform will uniformly protect it, and the out of stock records generated by the relevant exchanges and the medium and bad review records related to out of stock will be removed. (E-commerce News)

8. Luoyang Comprehensive Test Zone occupies the second level of evaluation results of the national cross-border e-commerce Comprehensive Test Zone

According to April 7, the results of the Ministry of Commerce’s “2021 Cross-border E-commerce Comprehensive Pilot Zone Evaluation” were recently released. The evaluation results of China (Luoyang) Cross-border E-commerce Comprehensive Pilot Zone were "good results", ranking second. It is understood that as of now, Luoyang City has more than 800 cross-border e-commerce business entities and service enterprises of various types, including 118 high-tech enterprises, 87 overseas trademark registrations have been approved, and participated in the preparation of 11 national and international standards. In 2021, the city's cross-border e-commerce imports and exports were 6.17 billion yuan, an increase of 18.7% year-on-year. (E-commerce News)

9. In 2021, the Dutch e-commerce market size was 30.6 billion euros and 16% year-on-year

According to the report on April 7, data released by Thuiswinkel.org, the Dutch National E-commerce Association, showed that in 2021, the Dutch e-commerce market size was 30.6 billion euros, an increase of 16% year-on-year compared with 2020. Dutch consumers account for 31% of the total spending. In 2020, Dutch consumers spent 26.6 billion euros on online shopping, an increase of 7%. The number of online shopping increased by 27%, reaching 335 million. From a digital perspective, the consumption level of online services is still lower than the epidemic level. In 2021, online services expenditure was 7.8 billion euros, compared with 10.8 billion euros in 2019. But since Q4, 2021 has begun to recover. This growth is expected to continue until 2022, or even exceed 2019 levels. (E-commerce News)

10. The total transaction volume of cross-border e-commerce industry in Tianjin Port Free Trade Zone in the first quarter was 800 million yuan.

On April 7, according to China News Service, it was learned from Tianjin Port Free Trade Zone that in the first quarter of this year, the total number of orders imported from the cross-border e-commerce industry in Tianjin Port Free Trade Zone was 4.8918 million orders, with a total transaction volume of 800 million yuan, a year-on-year increase. At the same time, Tianjin's first cross-border e-commerce import return center warehouse was also recently launched here. At the same time, the goods returned by consumers will be directly sent to the import and return center warehouse area designated by the customs in the bonded warehouse, and the company will conduct collection and appraisal work in this area, and declare the goods returned to the customs. After the customs permission, such goods will be transferred out of the import and return center warehouse area to other warehouse locations. (E-commerce News)