2018, should I do Taobao or WeChat business?

　　After a busy year in 2017, there are sadness, sweat and rewards in the stories of individual e-commerce people. At the beginning of 2018, have you slowed down to think about a question - where are the opportunities for e-commerce people in 2018? Today, we will analyze the situation of individual e-commerce in 2017 and deeply analyze the 2018 e-commerce, who will live and who will die, and where will 2018 go.

　　The more niche, the more unpopular, the more subdivided it is, the higher the average customer price, the more worry-free it is;

　　The more popular, the more ordinary, the more popular it is, the lower the average customer price, the less money it makes.

　　E-commerce

　　This is a gospel. For everyone who desires freedom of money, we are in the best time and at the worst time. In the so-called best era, everyone can participate in entrepreneurship under the background of the Internet. Many platforms are open and free, and the public is welcome to participate. For example, Taobao, WeChat business , etc. have indeed realized the wealth dream of many people; the reason why it is also called the worst era is that the threshold for entrepreneurship has been lowered, so low that many platforms and channels are disdainful to do it.

　　There is an objective fact that we must admit that the dividend period of e-commerce has passed: now there are nearly tens of millions of sellers on e-commerce platforms such as Taobao and JD.com, displaying billions of single products every day. It has to be admitted that most of the sellers have no orders, and the vast majority of the sellers have not made any profits. Even some sellers at the Golden Crown level still have sales to a certain extent, and false numbers are burning a lot of promotion fees.

　　It is definitely a heavy task to engage in e-commerce, from purchasing, warehousing, taking photos, editing pictures, adding pictures, customer service, promotion, shipping, claims, etc. Every job can make you exhaust yourself. Fortunately, some sellers with a "playful" mentality were invisibly screened out.

　　The business card of e-commerce is no longer "good quality and low price". The convenience provided by Taobao can still allow buyers to compare prices quickly. Therefore, operating Taobao should actively and reasonably price, not pursue profit margins, but pursue volume of goods, which is the so-called "small profits and quick turnover" to make big money. So Double 11 every year is a shopping feast.

　　E-commerce is a business. In all, in the world, both physical stores and online stores require operators to "raise their brains and spend the rest of the clock". If you work hard, you will have no difficulty in the world, and you will have good plans in your heart. E-commerce is not an industry that everyone can do. Operators need to understand marketing, operate, be good at promoting, and be able to persist. E-commerce is not a one-time business, and it is not possible to have a playful attitude. You must be determined to invest continuous manpower and material resources.

　　In fact, in the retail industry, e-commerce is an advanced product. It is born at the right time and reflects the current spirit of the times: to make every individual an entity. If we talk about Weibo and personal public accounts have brought individuals into the era of self-media, then e-commerce has brought us into the era of "self-retail" more than ten years ago. In the new year, you might as well work together!

　　Micro-commerce

　　Looking back on the year of WeChat business , the overall situation is relatively dull. There is neither a special event that can mark the entry of micro-business into mainstream business forms nor a marginalized micro-business as many "prophets" say. Wechat business has been developing slowly.

　　There are six major screen-sinking events in 2017: the first is xx family, the second is xx cloud, the third is Fanda Group Renren Cloud Business, the fifth is x home, the fifth is friends circle beads, and the sixth is xx outfit.

　　If you are a qualified micro-businessman, I believe you will be very familiar with what I listed above, or at least you have heard of it. But if you know nothing about this, then the micro-business is very far away for you.

　　As for the incidents of the screen flood, there is a pattern that the WeChat business in 2017, whether it is products or categories, is basically monopolized by the big WeChat business brands.

　　In 2017, whether it was brand monopoly, direct sales of micro-businesses, or disguised pyramid schemes. No one can stop the development of micro-businesses. Rather than saying that people have chosen this industry, it is better to say that this industry has been selecting people.

　　In the micro-business industry, there are many people who commit fraud, of course, some who make money by being pragmatic, some who are exaggerated and unreliable, and some who are sincere in helping others. This phenomenon is not unique to micro-businesses, and it must also exist in other industries.

　　The flaws do not hide the merits. After all, there are indeed many people who rely on micro-business to achieve their phased goals and life value. It is true that many people have made counterattacks in this industry and made money.

　　Looking back on this year, the micro-business industry has actually been constantly regularizing and systematic, while small and micro-business entrepreneurs are also constantly eliteizing and professionalizing. It is not as many people understand that micro-business is still a extensive business model.

　　Wechat business will not perish. As long as the Internet exists for one day, there will be a continuous stream of people selling products to the outside world through the Internet. Unfortunately, many people narrowly believe that WeChat business is a merchant selling goods on WeChat, but the true meaning of WeChat business is not.

　　2017 WeChat business is in a normal manner, without any special subversion, nor is it dull. This may be a good thing, maybe it is to accumulate energy for 2018!

　　Taobao is difficult to do, and WeChat business is too chaotic.

　　Should we do Taobao or WeChat business or a two-pronged approach? Dear practitioners, I believe that they already have the answer.

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