What Taobao operation needs to do is very complex and comprehensive. Whether Taobao operation is difficult or not, it is simple or not easy. Operation is actually a relatively comprehensive position, but the most important thing is data. Anything can be based on data, and problems can be found through data and timely adjustments can be made. Taobao operations naturally hope that data feedback will get better and better. So in daily Taobao operations, which data are what we need to pay attention to.
1. Payment conversion rate of Taobao operation core data
Everything is empty talk without conversion. It is best to have a payment conversion rate greater than the average value of the same level as the peers. If you want to increase the payment conversion rate, the key is to increase the attractiveness of the product, constantly optimize the main picture and details page, improve the overall traffic and thus increase the payment conversion rate.
2. Taobao operation DSR dynamic rating
This scoring indicator feedbacks whether customers are satisfied with the product, logistics, and customer service. It is not determined by data, but the score of each data cannot be low, so merchants must do three aspects well.
3. Customer order price
In fact, if you want to increase the unit price of customers, the key is to increase the unit price of goods and related sales. If we talk about the same traffic, we should try our best to products with high unit price and high conversion, so that the average customer unit price can be directly increased. You can also use some gift activities, marketing activities, customer service introductions, etc. to allow customers to buy as many as possible.
4. Taobao operation data number of visitors
Analyze the number of visitors and can clearly analyze the traffic source. Different traffic sources, the number of different traffic sources and payment conversion rates are different. The key is to find traffic sources with high payment conversion rates and find ways to improve them.
5. When there is a data error in Taobao operation, you must know how to judge.
If you encounter a payment conversion rate of pre-sale products is 0, then you need to determine whether this is the real conversion rate. In fact, you need to pay attention to the order conversion rate or the number of pre-sale orders divided by the number of visitors. There is also a product that must not be without profits. A product without profits is not worthy of being sold and developed in the long term.
This is a brief introduction to what data you need to pay attention to in Taobao operations. In fact, for operators, paying attention to data is one aspect. The important thing is how to discover some problems in store operations through data, and properly solving these problems is the key.
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