A Douyin account has sold 100 million yuan in live streaming in 30 days. How did he do it?

      When Jack Ma founded Taobao, he never expected that in addition to helping more ordinary people start business, he also trained a group of lecturers. Wuji, the training instructor of Laogao’s e-commerce classroom, is one of them . He is a typical person who transforms from an e-commerce man to become a lecturer. The reason why he can become an e-commerce lecturer is also the soil of his ten-year e-commerce career that nourished him. He has been deeply rooted in ten years and has blossomed and bear fruit.

TikTok students live broadcasting 100 million in 30 days

      It has been 4 years since he was in training in 2017. There have been many students who have taken his courses, and two students who impressed him were one of Douyin merchants and the other of Pinduoduo merchants. Both merchants have grown significantly.

      Douyin merchants used to do traditional e-commerce, which was made in high-end women's clothing, with an average customer price of around 900 yuan, and Taobao and Tmall's annual sales can reach about 30 million yuan. In September this year, this Douyin merchant came to participate in an offline training in Laogao E-commerce Class, which was a training for Douyin gameplay, and it started to be practical when you go back.

      During this year's Double 11, Tmall live broadcast room broadcasted for one day and brought 3 million goods, while Douyin live broadcast room broadcasted casually every day, and as a result, it took 3-4 million to 4 million goods in more than three hours. This merchant is a student of the first phase of Laogao E-commerce Class. After finishing the course, he took action immediately. When Teacher Wuji was interviewed, they worked for exactly 3 months and their sales reached 200 million yuan. On the just-passed Double 11, they sold 100 million goods on Douyin in 30 days.

      This is what Teacher Wuji is very proud of. He said that the study must have results, otherwise the training will be meaningless. On Double 11, they broadcast on Douyin for 11 hours, with sales of 11.25 million, and the average transaction volume per hour was 1 million. At present, everyone thinks that high customer unit price is not easy to do on Douyin, and most merchants choose products with low customer unit price because they think that low customer unit can run volume. But this merchant used the actual situation to prove that Douyin can sell high customer unit prices and can sell well.

      Wuji introduced that this Douyin merchant has not paid for the first month of starting the account, and it is purely based on natural traffic. "He not only finished the course, they also worked as an in-depth consultant, and I will help them all the time." Wuji first helped him sort out the entire product model, from the drainage model to the big hit model, to the profit model, to the regular model, and then to the image model. The reason why this merchant can quickly make it on Douyin is precisely because this complete set of product models is well matched.

      During the four-day and three-night offline training class of Laogao E-commerce Class, this merchant learned how to quickly leverage the transaction density and transaction speed of natural traffic, and had a clear understanding of the short video content planning logic, and understood how to enhance the entire personality and sell goods.

      On the third and fourth days of the training course, merchant students will take their respective products to the site for practical drills, and the training lecturer will help the students sort out. After the four-day offline course, the lecturer and the students will build a group to provide at least 30 days of service. According to the live broadcast data, each student will review and give optimization suggestions, such as how to improve the next game. This is also the most important and core thing in live broadcasting.

      This method is called a light consultant by Wuji. The effect of light consultants is so powerful, so what about the deep consultant? Wuji said that his in-depth consultant was to accompany him 1-on-1 throughout the whole process. He and the team would get each other's sub-account, help each other's business throughout the process, and provide plans and plans for the product and product target group and the development of the entire company.

Pinduoduo students borrowed money to study and earned 10 million

      Two years before becoming a lecturer, Wuji met a freshman student who came to take his own training class. The student asked someone who borrowed 5,000 yuan to study. After learning Pinduoduo's practical training, he borrowed 20,000 yuan from someone to purchase goods and opened a store on Pinduoduo to do e-commerce.

      This is a typical example of grassroots e-commerce starting from. It is because of this kind of struggle that this college student went to school and did e-commerce. He earned a small income in the first half of his sophomore year. Then he dropped out of school and returned to his hometown in Tianjin to start a real entrepreneurial journey. He suddenly became the hope of their village, because his e-commerce company led to 50-60 people in the village to find jobs, and warehouse packaging and basic operating personnel were all from their village.

      2019年，这个做零食大礼包的大学生就挣到了人生的第一个1000万，买了人生的第一台奔驰，从沈阳提完车开回天津，路过葫芦岛还去请无忌老师吃饭聊天，感谢当年的指引与教导，一直到现在师徒之间还经常会联系。

      In recent years as a lecturer, Wuji has only one core principle - first explain the underlying logic clearly, then take the merchant to make plans, so that the merchant can practice with skills. When it comes to underlying logic, there is also a small episode. One day, a student suddenly sent a message to Mr. Wuji, saying that the underlying logic you taught in the course three years ago was really useful. I have listened to it every day recently and gained a lot every time.

      The reason why there are so many successful cases is that Mr. Wuji has had more than ten years of experience in operating e-commerce companies. From Taobao and Tmall to JD.com to Pinduoduo to Douyin, he has experienced it. He has made swimsuits, yoga clothes, fitness clothes, sunglasses, ice sleeves, mosquito-killing lamps, hot water bags, electronic insect repellents and other categories, and has achieved the TOP.

Sellers without practical experience are not good lecturers

      During the chat with Mr. Wuji, we learned that before he became a lecturer, he was actually an e-commerce man. He started Taobao in 2007, JD.com in 2012, Pinduoduo in 2017, and Douyin in 2018. He is an e-commerce veteran. The reason why he transformed into a lecturer is because Teacher Wuji felt different happiness, and sharing is something that made him both recognize and happy.

      Since all e-commerce platforms have done well, Wuji participated in the lecturer assessment and was also the first batch of lecturers to be assessed by Pinduoduo. Wuji said that there are still many lecturers in the e-commerce training industry who are incubated by him and who are his apprentices.

      However, Wuji is not a complete transformation lecturer. Whether it is Taobao, Pinduoduo or Douyin, he is still doing his own e-commerce now. This is also his persistence, because he firmly believes that sharing and teaching on a certain platform. If there is no practical operation of this platform, the content output is unsustainable, then he is not a qualified lecturer. From the above two cases, it is not difficult to see that Teacher Wuji's strength is also extraordinary.

If you don’t have time to study, you have to pay the price of ignorance

      People who start businesses are very busy, especially bosses, but because of their busyness, bosses tend to ignore the importance of learning and feel that the time cost of learning is too high. As a lecturer who has to continuously input and output all year round, Wuji said that everyone can see the current traditional e-commerce situation. Offline entities in the epidemic are also difficult, and transformation is imperative. Since we have decided to do it, we must devote all our efforts.

      Wuji never does anything to persuade others to make money. This is too difficult. If a person has to let others persuade you to make money, it means that the person has limited cognition. Even if he persuades him, he will not devote himself to it, and then his execution ability is not enough. From the training instructor of Pinduoduo to the current Douyin, Wuji's team is called the most expensive team for Douyin delivery, no doubt about it. Because of the good service, the cost and tuition fees are high.

      After establishing Baizhi Media Company, Wuji kept emphasizing to his team members that what training really does is not the course, and any training course is not worth a penny. What is really valuable is based on training, which allows merchants to get results. "We identify this goal, and the training is service. The point that is truly valuable to merchants is the service after class, which is valuable."

      This service means that the problems encountered during the operation can be promptly sorted out and solved. Wuji believes that if a person feels that learning costs are high, he will definitely pay the price for ignorance.

No success overnight

      The most difficult thing to be a lecturer is the amount of knowledge reserves. In order to maintain input, Teacher Wuji spends no less than 200,000 yuan on study every year, buys a lot of course materials, and then does operational practice by himself, then extracts the essence, and then precipitates it into his own knowledge reserve to form standardized and systematic things. "The most difficult thing is to constantly learn what you need to learn. The amount of input is much higher than the amount output to merchant students, and may even be 10-20 times the output." Wuji said.

From 0 to 1 to switch to independent stations, the general manager of SHOPLINE East China exclusively revealed the key to victory!

      Not long ago, the Shenzhen Bureau of Commerce vigorously advocated cross-border sellers to develop independent websites and gave them a reward of up to 3 million yuan. The concept of independent websites has been pushed to the forefront . Independent websites are really new things for our domestic sellers. Many people are curious about them but dare not try them easily.

      For this purpose, we invited Guo Xiaoqiao, general manager of SHOPLINE East China to answer questions and answer questions for sellers who want to go overseas or have already gone overseas!

Q: Mr. Guo, can you briefly introduce the SHOPLINE platform?

A：

      OK, SHOPLINE was established in Hong Kong, China in 2013. It is one of the largest and earliest independent station platforms in China. It was originally developed in Hong Kong, Taiwan and Southeast Asia, with good accumulation. It currently has a very good market development in mainland China, serving many mainland companies to go overseas.

     SHOPLINE is Google's first official partner in the field of e-commerce in Greater China , and is also Facebook's earlier official strategic partner in China.

Q: When did SHOPLINE develop in the mainland?

A：

      It should be 2019. During the 2013-18 period, it was mainly in Hong Kong, Taiwan and Southeast Asia. Many people have a misunderstanding, saying that although we started in Hong Kong, Taiwan, many people in the industry think that we are mainly in Southeast Asia. In fact, most of our active outlets are in Europe and the United States, among which developed countries in North America and Western Europe account for nearly 50%.

Q: How many customers does SHOPLINE have in total?

A：

      There are 270,000 customers worldwide.

Q: Can you introduce some of the current situation of SHOPLINE merchants in the mainland Chinese market?

A: It is roughly divided into 4 categories:

      ① Sellers of traditional e-commerce platforms: There have been major changes from the second half of last year to this year. Many sellers and companies of traditional e-commerce platforms will expand their business lines, which may not be transformed, but will at least deploy independent websites at the same time. Therefore, sellers of traditional e-commerce platforms mainly based on Amazon are our service group;

      ② Brand owners: We will also serve some domestic brand owners. Whether they are old or emerging brands, their overseas travel will also be our attention;

      ③ Industrial and trade enterprises: In the past, they were traditional trade or overseas big-name OEM enterprises, and such enterprises belong to our support or service;

      ④ Seller of the Ashes: Independent Station, it may have been known to the public in nearly a year in China, but internationally, it is an industry that has existed for a long time, and can basically be traced to 10 years ago. In fact, there are a group of sellers of purely independent websites in China, which is also the object of our service.

Q: What are the more popular and highly active categories of the SHOPLINE platform?

A：

      If we absolutely say that, we can answer this question from two perspectives, such as the domestic major categories: clothing, digital accessories, home, outdoor, makeup, etc. No matter which industries it is, whether it is traditional e-commerce or independent websites, these major categories are still very large in size.

      From another perspective, we have served many other categories, which are not necessarily toC. For example, niche categories such as rock crushers, welding machines, forklifts, and even cycling equipment are also very active.

Q: How to see the future trends of e-commerce in the next 5-10 years?

A：

      Whether it is e-commerce or cross-border e-commerce, especially cross-border e-commerce, it will always exist and continue to be popular. Because cross-border has existed for hundreds of years, it is no exaggeration to say that it has existed for thousands of years. The scale will be very, very large, and the industry will only get better and better.

      In the next 5-10 years, even if policy changes and phased challenges are made, in many markets except for the European and American markets, even with the support of the epidemic last year, the e-commerce penetration rate of these markets is still very low. For example, the penetration rate of e-commerce in Southeast Asia has not reached 10%, and its room for growth is very huge.

      This year, the U.S. e-commerce accounts for 30-35% of its total e-commerce retail sales. Of course, this data may not be particularly accurate, and the penetration rate ratio with China is still not that high, but it is already good compared to the U.S. 10-15% in 2019.

      There are also markets such as Latin America and the Middle East, which have great potential for future growth. These are all macro environments, and with the accumulation of domestic talents and supply chains, the dividends of the entire cross-border e-commerce will continue in the future.

Q: The SHOPLINE platform is relatively active in Europe and the United States, so what is its e-commerce penetration rate?

A：

      Different countries are different. In my impression, except for China, several other top countries include the United States, Canada, the United Kingdom and South Korea. Before the epidemic came at the end of 2019, the penetration rate of e-commerce was basically around 10-15%, while China was already far ahead at that time, reaching between 35-40%.

      The subsequent outbreak of the epidemic has greatly accelerated the penetration rate of e-commerce in various countries, especially many groups that have not passed e-commerce consumption before, have converted them into customers during the epidemic. This has a positive and long-term impact on cross-border e-commerce in the post-epidemic era.

Q: Is it still too late to do cross-border e-commerce now?

A：

      This question has a certain degree of continuity with the question just now. First, answer the first question, because the industry will definitely continue to grow, so I think it is always time. However, the industry is constantly developing and the business methods need to be iterated continuously. Sellers who want to enter the cross-border e-commerce industry must constantly change and improve their own operational capabilities.

      For example, for now, independent websites are new for many domestic sellers, although they are a mature ecosystem for the world. Therefore, no matter whether you are traditional e-commerce or traditional trade, there will be about three to five months of learning period when you switch to independent websites. After passing the learning threshold, the value and energy that independent websites can bring to you is huge.

Q: So if I am a domestic e-commerce seller and want to switch to cross-border e-commerce, what content should I learn? What preparations should be made psychologically?

A：

      ① Whether it is platform e-commerce or traditional foreign trade, it is necessary to have a dedicated team to operate an independent website. There can be few teams, only two or three people, but it must be a team dedicated to independent websites. It cannot be allowed to build a platform, but also an independent website, because the operation details and methods of the two are different. Such a team is equivalent to the seed team in your future enterprise, so we first suggest that we need a team that focuses on operating independent stations;

      ② There is a big difference between independent websites and platforms, which is traffic gameplay. The platform is a logic that distributes traffic based on users' searches in different stores. In contrast, independent websites are a process of actively recommending products to potential buyers, so the overall traffic is completely different.

      Operators should realize that the operation methods of independent website traffic are different, and they will spend a certain amount of time to accumulate learning, including the gameplay logic of mainstream media such as Facebook, Google, and tiktok.

      ③ The traffic attributes of independent websites are different from those of traditional e-commerce platforms. They have their own set of product selection logic and will have many similarities compared to Amazon. However, the difference is that products that are easy to sell on Amazon may not be easy to sell on independent websites. Products that are not bad on traditional platforms may be particularly good to sell on independent websites.

This is determined by the traffic attributes of independent websites. Of course, there are factors such as whether the product itself can solve the user's pain points. Therefore, we recommend that sellers realize that the product selection skills will be different from the platform when building independent websites.

      ④ There are two larger schools of independent websites. One is mainly selling goods (80%) and the other is mainly building brands (20%), or it has not reached the level of brand building, but focuses on a certain sub-category and product-powered products, not relying on massive distribution of goods to create hot products.

      Amazon's total transaction volume of self-operated + third-party last year reached US$490 billion. Although there is no special official data on the entire independent website, we conservatively estimate that the total transaction volume of independent website reached US$200 billion last year, which is actually the same as traditional platforms. Moreover, the entire industry of independent websites has developed much faster than traditional platforms, and the annual growth rate is far greater than that of e-commerce platforms.

      In the 200 billion US dollar market, no matter whether the seller chooses to sell goods or build a brand, there is no right or wrong in the future. We sellers need to find this path that suits our team.

      We believe that roads like selling goods and laying goods will exist for a long time, because its core essence is to sell popular and trendy products. The nature of this type of business determines that this operating model will exist for a long time.

      Of course, it is undeniable that many very dazzling companies have created brands through independent websites, and can achieve sales of billions of dollars a year.

      Therefore, domestic companies that want to go overseas can choose a path that suits them based on the genes of their teams, and these two paths are not exclusive to each other and can also operate intersectly.

Q: Which kind of merchant is suitable for independent websites?

A：

      The first type is an enterprise that undoubtedly has its own supply chain accumulation and strength. For such companies, we do not recommend that they switch tracks and pursue popular products. They should do the supply chain and sub-categories they know, and also pay attention to similar overseas products, product matching, product strength and user needs.

      The second category is a team that focuses on product selection and traffic operations and is more focused on operations;

      The third category is a team that has a deep understanding of overseas culture and customers. Of course, it does not mean that he understands all the needs of overseas users, but that he has a deep insight into a certain pain point and demand point of overseas users, and at the same time, he will narrate the story of the brand and product in a way that is easy for overseas users to accept.

      The fourth category is traditional domestic brand owners. They themselves have the brand positioning, planning, and management, and their supply chain are also solid, and may lack some experience in cross-border e-commerce operations. If this shortcoming is made up, they can do cross-border e-commerce or independent websites.

      There may be other types of merchants, because the entire cross-border e-commerce industry is a place where heroes are blooming regardless of their origin.

Q: What are some good suggestions for cross-border sellers?

A：

      Independent websites are emerging things for domestic sellers, and there will be a period of learning. Any company that wants to build an independent website must use a focused team.

      At the same time, it is strongly recommended that the core personnel of the enterprise, including the number one position of the enterprise, should deeply participate in the learning of independent stations, because after the independent station is finally made, it will become the core competitiveness of the enterprise, and the organizational structure, KPI assessment, etc. of the team must be planned by the senior management of the enterprise.

Q: How do you view the Laogao e-commerce circle?

A：

      In my impression, Laogao's e-commerce circle is not only the cross-border e-commerce field, but especially the domestic e-commerce field. It should be regarded as the top community in China, but also the oldest. For example, in the Tmall and Taobao field, Laogao's e-commerce circle has accompanied countless e-commerce people to grow up, which is really a witness to the growth of the industry.

      Nowadays, for every practitioner, he will face the turning point in the industry in the next 5-10 years, or in other words, the situation where the industry will go to a higher level. We are looking forward to having closer cooperation with Laogao E-commerce Club and Laogao Cross-border E-commerce Club to serve cross-border e-commerce overseas.

I quit my job and started a business, but I didn’t earn a penny for half a year! During the trough period, two nobles helped him, but he declined...

      "You just try to break through, anyway, you can't break through, let's talk about it."

      He Junhui's wife said this to him. At this time, He Junhui had been in business for more than half a year, and he had no business or earned a single point.

      "Have you ever thought about giving up?" I asked.

      "I really haven't thought about it." He Junhui told me that in his eyes, his wife is a person who is better than him, thinks about things more thoroughly than him, and is better than him in all aspects. When encountering something, He Junhui's wife will always give him more confidence and belief, support him to continue moving forward, and regain the power to move forward.

What do you want to do in the first genius of starting a business and how to do it

      He Junhui is from Henan. He said that Henan people all have a dream of starting a business, and so is he. When he was working in the company, he would look at a lot of things and often think about how to make his value bigger.

      People are the product of the environment. Many of He Junhui's friends are starting businesses and they usually come into contact with entrepreneurs, which made him think about starting a business and he resolutely started his business.

      He seems to be prepared for his business, but he also seems to be unprepared. The reason why he was not prepared is that before starting a business, He Junhui did not make any preparations, such as accumulating some connections. On October 31 that year, He Junhui resigned and started his business on November 1. At this time, he began to think: What do I want to do and what do I want to do.

      But He Junhui said that he seemed to be prepared again because he had the will to start a business.

      Before starting his business, He Junhui had two work experiences, one was the warehousing and logistics work he had been engaged in. This was a very long work experience, and the second was the experience of a retail company. He was the deputy general manager of the company. The boss of this company wanted to retreat to the second line and looked down on him, so he asked him to help run the company.

      On the first day of starting a business, He Junhui was thinking about what he wanted to do. He had thought about many ways, such as doing relatively familiar warehousing and logistics, or doing completely unfamiliar ones , but with relatively wide connections, such as joining the team of college classmates, the construction industry they worked in, and have relatively high positions for many years. If he went there, he might have developed in the past.

      After thinking about it, He Junhui decided to give up. He wanted to continue along his own path, so he chose warehousing and logistics. In fact, there are many ways to do warehousing. He Junhui chose to do e-commerce warehousing supply chain consultation and cloud warehouse waiting for shipment. The reason he chose this path was because He Junhui felt that this path was what he was best at and could bring the greatest value to customers, so he recognized this path and decided to continue.

Have you ever thought about giving up after having no business for 6 months?

      Difficulties in entrepreneurship are inevitable, and He Junhui encountered it at the beginning. He started his business on November 1st, and it was not until April 28 of the following year that He Junhui received his first order in business. "It took a full 6 months, but these 6 months were actually a period of confusion, waiting period, and hesitation period. You can imagine all kinds of suffering," He Junhui recalled.

      During the 6 months of suffering, He Junhui mainly did two things. The first thing was to explore. He explored exactly which link he should do things accurately. The second was to find the resources needed to do this. This resource is not only a human, but a comprehensive resource.

      He Junhui said that he never thought about giving up in those six months, but was very firm because his family gave him great support. His wife asked him to try to break through, and then he would talk about whether he could break through or not.

      He Junhui, who gained strength in his heart, has gone through the most difficult period. Instead, he has had two ideas to give up during the entrepreneurial process. Because e-commerce has developed wildly for so many years, the status of the industry has brought two major difficulties. One is that e-commerce companies do not have enough understanding of consulting companies, and traditional companies have a very mature understanding of consulting, but e-commerce is not.

      Another is that e-commerce companies do not have enough understanding of the warehousing supply chain. At that time, they were all trading traffic, and the business of brushing orders and obtaining traffic was very good. But someone told you how to do a good job in warehousing to support the development of the front-end. Such a business is not easy to do.

      Because these two levels of awareness are not enough, it is very difficult for He Junhui to do it. In addition to this time, he wanted to give up because the warehousing consulting industry is a knowledge output industry with a slow development speed. Seeing that many brother companies have started to make money, He Junhui wondered whether he was so slow or not, and whether he should persist.

Independent director who is both a teacher and a friend is my noble person

      When he started his business, He Junhui found an entrepreneurial mentor. This entrepreneurial mentor is a very sincere friend of his and is currently an independent director of his company. He is a small-achieving entrepreneur. He has always accompanied He Junhui and is aware of every step of the company's development. He has experienced every process of He Junhui, and he will give He Junhui guidance, confidence and support.

      In addition to the entrepreneurial mentor, He Junhui also has support from his family . During the entrepreneurial process, he will also have fluctuations in his mentality, such as other people's companies rising sharply and his own companies rising slowly. This gap has caused him to give up, but it did not end up. "Actually, it is to convince yourself that if you choose something, what a person can do in his life may be decided by God. Then I think warehousing and logistics is the mission given to me by God, and I should do it like this." He Junhui firmly decided on his choice.

      The word "accumulating strength" has been circling in He Junhui's mind, so he did the existing business while doing related extensions of the business, looking for better opportunities to allow the company to flourish. He Junhui's independent director once said to him: Any industry has the opportunity to explode vigorously. Whether the opportunity can be seized depends on whether you have precipitation in this industry. People without precipitation will never be able to seize it. So as long as you settle in an industry, you will have a chance to explode sooner or later.

When it's the most difficult time, someone sends money

      One year, He Junhui's company's business development was not going well, and it was raining all the time. His team also had problems, and the two sides attacked each other. He Junhui described that period as his most panicked day because he had never experienced it. It turned out that when he was at work, he had little to do with him. After all, he was not the last line of defense, but when there was a problem with his company's cash flow and personnel, he was the last line of defense.

      "I was the most painful right now, but looking back now, it was also the one I grew up the most." He Junhui felt that when you experience all things, it was a good opportunity to learn and grow.

      When talking about how to get out of those dark days, He Junhui said he walked out slowly. When he met during that period, he still feels grateful. During the interview, his eyes were shining. Because of work, He Junhui met some sellers from the Golden Crown Club. Several of these sellers are his customers and get along well. They silently provide support behind their backs.

      At that time, He Junhui did not say that his funds were encountered, but he was seen by the two Jinguan brothers who were close to each other . One was Mr. Zhang from the first phase of the Golden Crown Club, and the other was Mr. Li from the second phase of the Golden Crown Club. Both of them took the initiative to take out part of the money. "You can understand this decision as really giving money. The other party did not want to lend it to me, they wanted to give the money to me in a very clever way," said He Junhui.

      The so-called clever way is actually two people telling He Junhui that they are very interested in his company's shares and want a little, but when it comes to specific shares, the two people want very little, which is unimaginable. He Junhui said that it would not be worth that much money to increase the company by 10-20 times.

      In He Junhui's view, this is a disguised way to give him money, but He Junhui didn't want this money. Fortunately, half a month later, He Junhui recovered.

      In fact, He Junhui did not explicitly reject these two sums of money. He was just hesitating, "If they lent me, I might have really taken down the money." He Junhui was a little stubborn at that time and wanted to work harder. His friends around him said that this is the time when you grow up, let yourself work hard until you can do anything else and accept other ways.

      As hesitated, the window period for the company's business passed, and with new projects, funds also came in, and even several projects came in succession, which easily came to abstain. But when he was hesitating, He Junhui didn't know how long this window period would last, half a month or one month or two months, and when he could recover.

      He Junhui felt that it might be God’s favor, and he is extremely grateful when he mentions this matter. In his heart, there were only two words: benefactor. Although he did not accept their money, he has always been grateful to them after so many years because these two people used their lives to help He Junhui.

People are the product of the environment and cannot be separated from the circle

      On the road to entrepreneurship, there are similar things like this. He Junhui said that after experiencing strong storms, everything else is a trivial matter. He feels that experiencing and growing is the greatest wealth. His independent director told him that as long as you reach a certain height, even if you fall to the bottom, you still have that ability and will grow to at least that height, or even higher one day in the future.

      In He Junhui's eyes, the e-commerce circle is very important, and the reason why he started his business was because he was in the atmosphere of the circle. Humans are animals of society and live in the environment. If you meet entrepreneurs every day, you must have an entrepreneurial mentality. What kind of circle a person enters will basically affect what kind of life. Entering a high-end circle, that is, the high-end one. Even if they cannot reach it today, they will be affected by them, because their way of thinking, behavior, and doing things will affect you, so the circle determines a person's height.

      It is different from other e-commerce sellers. Because consulting is a TOB service, there are two types of pitfalls that He Junhui has stepped on in his business. One is that he will meet all kinds of people, some are reliable, some are unreliable, and the other will recruit reliable and unreliable people. At this time, he thought of Lao Gao saying: Cooperation first depends on people. You can do anything when you have a character, and you can do nothing if you don’t have a character. This is also the concept he has always adhered to on the road to entrepreneurship. He Junhui thinks that Lao Gao is really a brother for life. After recognizing this Lao Gao, he is really making friends with him for his life.