The fastest Double 11 logistics in history: Jack Ma's rookie flew up

This is a set of numbers that can be called the "eighth miracle of the world".

The 657 million packages on the 2016 Double 11 were connected, which was equivalent to 380,000 kilometers from the Earth to the Moon; when they spread out, they could cover 5 Macaus.

The busyness of this battle has even exceeded that of the Spring Festival travel rush, involving more than 3 billion people, which can be called the "second Spring Festival travel rush". When the distances they deliver add up, walk far out of the solar system.

It is harder than the Spring Festival travel rush, but it is smoother than the Spring Festival travel rush. This year, the general feeling of hundreds of millions of Chinese consumers is that the packages for Double 11 come earlier than before. "Just like the eighth day of the first lunar month every year, I haven't felt it much, and the year is over so soon." A user who received a package for Double 11 described it, "It's so fast that he doubts his life."

On November 25, Cainiao Network released the 2016 Double 11 logistics report. According to this report, under the overall dispatch of the rookie, this well-known express delivery battle in history has also achieved the fastest in history. The time for each package to be delivered to consumers is 15 hours shorter than in 2015, which is equivalent to saving users 1.125 million years.

"Behind Double 11 logistics is a war of data and a command hub for data." Tong Wenhong, the commander-in-chief of this 657 million-dollar delivery and CEO of Cainiao Network, said, "Around Cainiao's logistics ecosystem, logistics partners from all over China and even the world are fighting with us."

It is through the power of data and technology that Cainiao can help express delivery partners monitor every move of parcel operation at 180,000 express delivery outlets and make decisions in real time. "Any logistics service provider that is unwilling to miss development opportunities will not refuse to work closely with Cainiao." Chen Xiangyang, senior vice president of Tiantian Express, said.

On the evening of November 13, after the major express delivery companies saw an orderly scene, Ma Junsheng, director of the State Post Bureau, praised the couriers. He told Zhang Yong, CEO of Alibaba and chairman of Cainiao Network, who accompanied the inspection that with the upgrading of technology, the entire industry has become very comfortable dealing with Double 11. In the past, there would be a liquidation in orders of less than 20 million on Double 11, and now it is very calm to deal with 657 million logistics orders.

Previously, in the early morning of November 12, Alibaba Chairman Jack Ma also expressed his concerns: "It is very difficult to deliver 600 million packages next." As of the early morning of November 15, nearly 90% of the 657 million packages had been shipped, which was two days faster than last year on the basis of the increase of nearly 200 million packages.

After learning the news, Jack Ma praised it repeatedly for what a real data company needs to do and expressed his gratitude to the 2.68 million front-line couriers.

More than three years after its establishment, Jack Ma's rookie flew up. This is a data war and a huge change in the logistics industry from concrete to the Internet.

The victory of big data and technology

The more you sell the goods, the faster you get. Cainiao’s 2016 Double 11 logistics report shows that in terms of signing time, it took 9 days to sign for more than 100 million packages in 2013, 6 days to 2014, and 4 days to speed up in 2015, and this year, it took only 3.5 days to speed up further.

If these packages are delivered by world express giants such as FedEx, it will take nearly a month.

Behind this, the caikki does not own a car or a courier. Through the division of warehouses in multiple places, nearby delivery, path optimization, electronic page orders and intelligent order orders to improve efficiency, and help couriers defend the victory of this billion-level package battle with the power of data and technology.

"In the first three months of Double 11, we accurately predicted the amount of parcels of each express company on every route in the country, truly helping the express company to achieve the goal of getting the food and grass before the troops move." said Wang Zihao, a cainiao technologist.

During big promotions, consumers are most concerned about when the express delivery will be delivered. In addition to allowing the goods to be placed directly in the warehouse closest to consumers, through big data and algorithms, Cainiao truly achieves "the goods come first if the order is not placed." For merchants, the orderly entry of billions of goods into the warehouse has been achieved in the warehouse, and merchants do not need to wait.

Relying on the intelligent monitoring system, express delivery companies have also been able to reduce their burden. During the peak period of express delivery after Double 11, at the YTO Monitoring Center, an executive said, "Now we can just come here every day to check it out. We no longer have to keep staring at it as nervously as before. The boss will feel at ease even if he is having a meeting outside." Here you can instantly see the vehicle operation, front-line operation site, etc., and guide resource allocation more flexibly and perfectly.

In the distribution center of the express delivery company, we no longer see the traffic congestion in the past. Relying on the automatic assembly line of intelligent orders, the automatic assembly line can process tens of thousands of packages per hour, with an accuracy rate of 99.9%. Manual sorting is equivalent to 200 operators operating simultaneously after half a year of training, with an accuracy rate of only 95%.

At express delivery outlets, Cainiao's big data prediction shocked many express delivery companies: accurately predict the congestion at outlets and prepare the express delivery company in advance. In Beijing, a YTO outlet in Shilihe introduced that last year, 5 or 60 people spent 15 days to deliver packages during Double 11. This year, when the amount of packages was several times that of last year, only half of the manpower was used, and it returned to normal in 3 or 4 days.

The report shows that this year's Double 11, the stay time of parcels at outlets was shortened again, saving couriers 160,000 hours of delivery time compared to last year.

Cainiao can accurately assign the best courier to each order. In the last mile, the parcels to be distributed by couriers are classified, and the optimal delivery path is calculated in real time. The batch collection of parcels is achieved through consolidation and chasing orders is achieved, reducing the cost of couriers to collect parcels and increasing the income of couriers.

The "Dance of the River" of the Smart Warehouse

With the growth of e-commerce scale and the increase in consumer requirements for logistics timeliness, many logistics companies are trying to introduce technology to improve efficiency, but as of now, almost all are still in the planning and rendering stage.

According to Cainiao, they have carefully made arrangements in smart logistics and have implemented specific smart products. After connecting through the big data system, these products form a system intelligent warehouse.

Public information shows that in Guangdong, Zhejiang and Tianjin, Cainiao's large-scale automated assembly lines and intelligent robots operate efficiently in warehouses, greatly improving the process of product selection, packaging and outbound. Just like the dance drama "Dance of the River", it is a feast that combines power, dynamic, texture and beauty.

As early as August, smart warehouses in Guangzhou had set a new height for the intelligence of e-commerce warehousing in China. This assembly line of several thousand meters long turns the "people look for goods" in the past into "people look for goods". The number of goods processing per day reaches millions, and it only takes 3 minutes to produce a package at the fastest time.

The latest 2016 Double 11 logistics report shows that according to calculations, in traditional warehouses that require 2,000 people, the number of people working can be reduced to less than 500 people after using the automated assembly line.

At the same time, pickers now only need to move in relatively fixed workstations every day. With the same workload, they only walk about 1 kilometer a day, which is only one tenth of the past.

In addition to the automated assembly line, the robot also started testing and running in the Cainiao warehouse. From the entire process of consumer orders to out-of-warehousing, AGV robots, intelligent cache robots, 360-degree picking robots, and seeding robots with vacuum suction cups have been staged, a robot mobilization has been staged.

Not only that, using big data, Cainiao has provided stocking guidance, risk warning and supply chain optimization to merchants' production plans and product distribution issues to reduce inventory.

Cross-border logistics can also be delivered the next day

"Awesome Word Brother" - It's perfect to describe Daniel who lives in Madrid, Spain. Daniel is the first overseas buyer to receive a Double 11 package this year: he bought a Xiaomi phone on the morning of Double 11 and received the package on the first working day. The order was issued from a foreign warehouse opened by Cainiao in Madrid.

Before Cainiao built a cross-border logistics platform, the time limit for domestic packages in Spain would take 1 month.

On Double 11 this year, dozens of Chinese digital merchants on the AliExpress platform chose to stock up the goods in Cainiao's overseas warehouse in Madrid in advance. Xiaomi's dealers also delivered their phones to Cainiao overseas warehouse in advance. After the consumer purchases, the order will be picked, packaged and out of the warehouse by overseas warehouses, and will be delivered to the buyer by Cainiao partner Spanish Post.

Less than an hour after AliExpress Double 11 was launched, thousands of Xiaomi phones in Cainiao warehouse were snatched away. Daniel ordered one at 9:15. At 9:40 am on Monday, the courier rang the doorbell of Daniel's house.

Cainiao Double 11 Logistics Report shows that the proportion of the next day delivery of Spanish overseas warehouses this year is close to 70%, and the Double 11 packages for overseas warehouses have been basically completed so far.

In addition to the overseas warehouses providing a large number of next-day delivery services, parcels sent from China during Double 11 have also been quickly invested through Cainiao's worries-free logistics services. Many overseas buyers have personally felt that online shopping for Chinese goods is as convenient as local shopping.

The Double 11 logistics report shows that in the UK and the United States, domestic logistics companies picked up goods from merchants on November 12, and on November 16, the packages were signed overseas, and the whole process only took 4 days. In Russia, France and Spain, it has been delivered to buyers in just six days.

For domestic shopping players who like overseas shopping, this year's import logistics speed has brought huge surprises. Among them, the sexiest express delivery - the underwear brand Victoria's Secret, is sold ingeniously at Tmall International flagship store, and is safely delivered to domestic buyers through Cainiao's cross-border logistics.

The report also shows that the scale of imported logistics reached a record-breaking scale during Double 11: a total of more than 600,000 diapers were sent, which could fill about 8 World Cup final football fields; more than 250,000 cereals were enough for a middle-aged country’s population for three months; more than 300,000 shampoos were distributed, and nearly 1.4 million masks were nearly 1.4 million. If these masks were laid on the track, it would take three days for high-end marathon players to complete the game without sleeping.

The number of orders for Chemist Warehouse, Australia's largest pharmacy chain, this year's Double 11 is three times that of last year. Among them, more than 100,000 bottles of collagen liquid can be poured into an outdoor swimming pool after pouring it out.

New record of rural logistics

In the early morning of November 11, when Aunt Zhang, a villager in Zhongyize Village, Miyang Town, Honghe Mile City, Yunnan Province was about to go to bed, the courier delivered the first rural logistics order for Double 11 this year to her rural partner. From placing an order to signing for it, it took less than 1 and a half hours to complete the package.

Nowadays, online shopping is no longer a new thing in rural areas. After years of hardening, the online shopping experience in rural areas has long moved closer to the city: what most people cannot imagine is that a large number of county and village people can receive packages on Double 11.

Before Double 11 this year, Cainiao Rural Logistics has woven a rural logistics network covering more than 460 counties and 21,000 villages. Benefiting from this, this year's county and village consumers felt the fast experience of "receiving the goods as soon as they place an order" on Double 11.

Cainiao Double 11 logistics report shows that after summarizing the store and personal purchasing needs, Cainiao has greatly improved the delivery efficiency of goods through order collection and reduced the long-distance round trip of transportation resources. The collection goods sent within one week of Double 11 weighed 1,700 tons. As many as 60% of these villages received goods on the same day.

Since it coincides with the change of autumn and winter, most of the goods purchased by rural consumers are mainly winter products. The report from the newbie shows that among these products, the most delivered warm socks was a total of 180,000 pairs, and the second and third places were winter quilt pillow sets and kettles, which were delivered 80,000 pieces and 65,000 pieces respectively. At the same time, the villagers did not forget to do a "big event" to entertain themselves during Double 11 - more than 1,000 automatic mahjong machines were sent to rural areas across the country during this period.

Thanks to the courier

Behind this fast delivery battle, in addition to technical support, there are 2.68 million couriers who are constantly working day and night.

In Shawan County, Xinjiang, there are currently the northwest site in Cainiao Rural Network. During this year's Double 11, Xinjiang encountered a blizzard, and the lowest temperature dropped to minus 27 degrees Celsius. Villagers purchased a large number of cold-resistant clothes and supplies. Although the heavy snow and severe cold brought great difficulties to transportation, more than 50% of the goods were still signed from the county to the village on the same day.

At university, Zhejiang University has become the school with the largest number of packages with nearly 200,000 packages. Faced with the huge number of packages, Cainiao Station and the school transformed the Zhejiang University Gymnasium into a temporary express supermarket. During Double 11, the packages were in order. The students of Zhejiang University were like looking for books. They could find the express delivery quickly and well, attracting the attention of the national media and becoming a star envied by college students across the country.

In the location of the headquarters of Mount Everest, the highest altitude, the coldest package for Double 11 was produced in the Zhaxi Clan Township, Dingri County, Shigatse. The Ridienniao report shows that during Double 11, the packages chosen to be delivered to the Cainiao Station in Mount Everest were at least four times higher than usual, including outdoor products, including windbreakers, cotton coats, etc., and a pair of Martin boots with a unit price of about 3,000 yuan.

In Tongyu County, Jilin, in the snow and snow in the north, Master Liao distributed agricultural supplies and daily department stores to the countryside, driving 550 kilometers in a day.

The report shows that during Double 11, the number of delivery of couriers has increased significantly, and many people have delivered more than 200 delivery per day; at the same time, the working hours have increased significantly, and many people have to work overtime for more than 2-3 hours a day.

"Behind this grand ceremony is the joint efforts of thousands of logistics workers." said Tong Wenhong, CEO of Cainiao Network. "Thank you to these logistics workers who are fighting on the front line, thank our couriers, and thank them for their efforts on Double 11."

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