E-commerce Morning News on July 2

　　#Laogao E-commerce Newsletter# [E-commerce Morning News on July 2] QuestMobile's "618" report: 68.5% of users watch live broadcasts and place orders on Taobao; Pinduoduo's latest equity structure: Huang Zheng's shareholding ratio dropped to 29.4%; China Unicom's 5G live ultra-high-definition live broadcast platform version 1.6 was launched today; Luckin Coffee announced that the internal investigation was basically completed; Amazon announced that it will build a second distribution center in Ottawa, Canada...

　　E-commerce newsletter

　　1. QuestMobile's "618" report: 68.5% of users watch live broadcasts and place orders on Taobao

　　On July 1, QuestMobilee released the "2020 "618" E-commerce Insight Report" showing that since late May, the year-on-year growth of the daily active users of e-commerce platforms has remained above 20%, reaching 615 million on the day of 618. Data shows that live streaming has become a user traffic pool and converter. 68.5% of users who watch live streaming and place orders choose to place orders on Taobao, while Douyin, JD.com and Kuaishou are 52.2%, 48.9%, and 46.6% respectively. Among them, the average daily proportion of live streaming traffic on Taobao in-APP exceeded 7.7%, and the number of live streaming users used and payment rates far exceeded that of live streaming users. (E-commerce News)

　　2. Suning.com released a mid-year VIP money saving report to save users 843 million yuan

　　According to July 1, Suning.com released a report on saving money in the mid-year VIP festival today. This mid-year VIP festival saved users a total of 843 million yuan, saving an average of 372 yuan for each user. (E-commerce News)

　　3. Pinduoduo’s latest equity structure: Huang Zheng’s shareholding ratio dropped to 29.4%

　　On July 2, Pinduoduo announced the upgrade of its organizational structure on July 1. The company's founder Huang Zheng resigned as the company's CEO, and the company's former CTO Chen Lei took over as CEO. Huang Zheng continued to serve as chairman. It is worth noting that Huang Zheng’s shareholding ratio in Pinduoduo has also changed. According to the latest disclosed SEC documents, the proportion of Pinduoduo shares controlled by Huang Zheng has dropped from 43.3% in April 2020 to the latest 29.4%. Correspondingly, Huang Zheng's voting rights have also dropped from 88.4% to 80.7%. It is reported that the change in Huang Zheng's shareholding ratio this time mainly comes from three aspects. (E-commerce News)

　　4. China Unicom 5G live ultra-high-definition live broadcast platform version 1.6 is launched today

　　36Kr learned that today, the 1.6 version of the 5G live ultra-high-definition live broadcast platform independently developed by China Unicom Intelligent Network Innovation Center was officially launched. According to official reports, the 5G live live platform version 1.6 can provide end-to-end services such as live broadcast, recording, cloud director, cloud editing, cloud splitting, content aggregation, and one-point access multi-channel distribution, and supports live broadcast formats of 4K/8K ultra-high-definition and VR panoramic. (36Kr)

　　5. Luckin Coffee announces that internal investigation is basically completed

　　36Kr learned that Luckin Coffee issued an announcement in the evening, announcing that the internal investigation was basically completed. The forgery transaction began in April 2019. The company's net revenue in 2019 was praised for about 2.12 billion yuan, and the company's costs and expenses were exaggerated by 1.34 billion yuan in 2019. The board fired former CEO Qian Zhiya and former COO Liu Jian on the grounds that they participated in the forged deal. The board of directors decided to ask Lu Zhengyao to resign from his positions as director and chairman. (36Kr)

　　Internet Information

　　6. Amazon announces building a second distribution center in Ottawa, Canada

　　July 1 news, according to foreign media reports, Amazon platform announced that it will build a second distribution center in Ottawa, Canada, and plans to open by the end of 2021. The new distribution center will employ 1,000 full-time employees at a starting price of $16 per hour, focusing on small items such as books and toys. Amazon also said it plans to build five new delivery stations in Whitby, Oakville, Cambridge, Brampton and Scarborough in Ontario in 2020. (E-commerce News)

　　7. 56 domestic online games were approved in July, including games under Tencent and NetEase.

　　On July 1, the State Administration of Press and Publication announced the approval information for domestic online games in July 2020, including 56 games including NetEase's "Picture Traveler in Time and Space", Tencent Holdings' "The Strongest Demon Fighter" and Perfect World's "Legend of the Old". (interface)

　　8. Facebook and advertisers collapsed, and more than 400 brands will be removed from the platform

　　According to foreign media reports, more than 400 brands including Coca-Cola and Starbucks will disappear from Facebook on Wednesday local time due to the failure of negotiations. So far, more than 160 companies, including large companies such as Unilever, Verizon, Coca-Cola, Ford, Adidas, HP, Starbucks, Procter & Gamble and Honda, have announced the suspension of advertising on Facebook. (Sina Technology)

　　9. Yum’s Pizza Hut filed for bankruptcy protection

　　Yum’s Pizza Hut filed for bankruptcy protection at NPC International, the largest U.S. franchisee, which operates more than 1,200 Pizza Hut and nearly 400 Wendy’s restaurants in the U.S. "NPC can lower debt levels by filing for bankruptcy protection, allowing companies to focus on operating and investing in more restaurants," said Andrew Charles, a spokesperson for Pizza Hut in a statement. "If NPC stops paying royalties, Yum could lose up to $54.2 million in annualized royalties revenue and 13 cents in annualized earnings per share," said Cowen analyst Andrew Charles.

　　Cross-border e-commerce

　　10. Amazon Prime Day is scheduled to be held in October

　　On July 1, Amazon sellers received news that 2020 Prime Day is scheduled to be held in October. It is understood that Prime Day is scheduled to be held in July every year and has been postponed for some reason this year. On the day of the annual event, prime members from various countries can participate in flash sales at sites in various countries covered by Amazon. This event is equivalent to the domestic "Double Eleven". (E-commerce News)

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