#Laogao E-commerce Newsletter# [E-commerce Morning News on April 21]

      #Laogao E-commerce Newsletter# [E-commerce Morning News on April 21] Evening News : Apple will release the iOS 14.5 update version next week; Alibaba invested US$350 million in Turkey's e-commerce platform TRENDYOL; Juhuasuan: Create 1,000 100,000 single product groups within one year.

      Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Small trends in life of Tmall supermarkets: 1/3 single people don’t have to start cooking

      On April 20, Tmall Supermarket released a small life trend of "fire, rice, oil and salt" today. Data shows that 1/3 of single people do not turn on fire when cooking. For every three bags of rice, there is one bag from the Northeast. The cooker uses two more oils to cook than housewives. The post-95s and post-85s eat 3 grams of salt less every day. At the same time, the growth rate of rice sales in the past five years has been overtaken by grains and grains, and at the same time, the grain map has formed a trend of "north rice transfer, south and south". The data also shows that the amount of salt purchased by households in Tmall supermarkets has increased by three consecutive years, and 30% of the post-95s used thin salt soy sauce instead of edible salt. In addition, in the past three years, flowers have become a necessity for family life. (E-commerce News)

2. Juhuasuan: Create 1,000 100,000 single product groups within one year

      According to April 20, Juhuasuan held an annual strategy press conference today. Juhuasuan will launch products such as "Free-for-money rankings" and "one product and one coupon". The only basis for rankings for the Fast-for-money rankings is discounts, and which product is the most cost-effective can be on the list. Juhuasuan will also launch the "10,000-piece single product group" event, presenting it in an important position in Taobao App. The goal is to create 1,000-100,000-piece single product group and 100-1 million-piece brand group within one year. (E-commerce News)

3. Pinduoduo: The growth rate of consumer book orders in 2020 exceeds 189%

      According to April 20, Pinduoduo released the "2020 Duoduo Reading Report". The report shows that in 2020, the growth rate of consumers' book orders on Pinduoduo exceeded 189%. Among them, Guangdong, Shandong, Henan and other populous provinces have the fastest growth rate of order-sharing in the northwest regions. The volume of book orders and transaction volume from rural areas increased by more than 180% year-on-year. Among them, the growth rate of book orders and book transaction volume of rural primary and secondary schools, which were received by the delivery address, exceeded 152%. (E-commerce News)

4. Douyin e-commerce will hold Douyin 618 investment conference online

      According to April 20, in order to better help merchants seize business opportunities, Douyin E-commerce has launched the 618 e-commerce promotion recruitment event, and will hold the Douyin 618 investment promotion conference online on April 22, announcing the arrangements and special gameplay of the 618 promotion in advance. It is revealed that the Douyin 618 Investment Promotion Conference will share a series of support policies brought to merchants during the 618 event. On April 23, Douyin E-commerce will also launch a one-stop tool "Big Promotion Investment Center", which aggregates all information on Douyin 618 e-commerce promotion investment, allowing merchants to better understand the gameplay, registration methods, and product tools of the big promotion. (E-commerce News)

5. Kuaishou: Kuaishou Alliance launches the "2021 Super Partner Program", and partners enjoy up to 200% of their scores

      36Kr learned that at the Kuaishou Alliance Ecological Conference, Kuaishou Senior Vice President Ma Hongbin revealed that he had set the first goal for Kuaishou Alliance: 10 billion. At the same time, Kuaishou Alliance has also launched the "2021 Super Partner Program", inviting partners from various industries such as tools, games, video information, novels, etc. to participate, and enjoy 10 billion special support, priority investment and other rights, and partners can enjoy up to 200% share. (36Kr)

Cross-border newsletter

6. Alibaba invests US$350 million in Türkiye's e-commerce platform TRENDYOL

      On April 21, Alibaba invested US$350 million in Türkiye's e-commerce platform TRENDYOL and owned 86.5% of its shares. (Reuters)

7. eBay: Reduce the commission for sellers selling “low value” technology products in Australia

      On April 20, according to Yien.com, citing foreign media reports, eBay recently lowered the commissions of sellers selling "low-value" technology products and household appliances in Australia, and announced that it would lift the threshold of $250 for first-tier technology products for sellers who have registered and managed payments. The relevant announcement shows that for every first-tier technology product below $250 sold, sellers will receive a discount of nearly 305 in the final value fee. However, this fee reduction policy only applies to items such as mobile phones, laptops, gaming consoles, and household appliances under $250. The discount targets are all eBay sellers who sign and manage payment methods and subscribe to the store.

      It is worth mentioning that there were previous reports that eBay Australia's monthly active buyers increased by 1 million, and the total number has reached 12 million. Affected by the epidemic, more and more Australians choose to shop online.

      Among them, 58% of Australians believe that shopping online is very safe, while 81% believe that shopping online is more cost-effective than physical stores. According to the eBay's "Lockdown: One Year On" report, since 2020, the sales of epidemic prevention products at eBay Australia's station have soared, with hand sanitizer sales increasing by 4,000%, and the growth rate of masks has reached more than 7,000 times.

      In addition, on Monday, eBay announced that it would provide Terapeak product research tools for free to all sellers. Previously, sellers had to pay to subscribe to the eBay store before using the tool for free. (E-commerce News)

8. AliExpress launches discount subsidies for overseas warehouse cafeteria delivery service in Russia

      According to April 20, AliExpress recently issued an announcement stating that in order to thank the sellers for their support for the delivery service of Russian overseas warehouse cafeteria, it is now launching preferential subsidies on the merchant side. The specific quotation is: 0-0.5KG, the merchant side quotation is 7 yuan; 0.5KG-1.5KG, the quotation is 9 yuan; 1.5KG-3KG, the quotation is 11 yuan; 3-5KG, the quotation is 14 yuan; 5-10KG, the quotation is 50 yuan; 10-15KG, the quotation is 90 yuan; 15-30KG, the quotation is 120 yuan. AliExpress stated that the above prices will take effect from April 17, 2021, Beijing time (calculated based on the creation time of Cainiao logistics order), and subsequent merchant announcements shall prevail if there is any price adjustment.

      At the same time, the effective conditions are: order logistics products of "AERU Overseas Warehouse Cainiao Committed" or "AERU Overseas Warehouse Cainiao Official Package", and ship them using the "Cainiao Russian Committed (Overseas Warehouse)" or "Cainiao Russian Official Package (Overseas Warehouse)" route.

      In addition, AliExpress mentioned that while this price comes into effect, the original price and previous subsidy policies will be invalid. If a merchant violates the platform, Cainiao has the right to cancel the subsidy.

      It is understood that AliExpress also previously stated that Russia's overseas warehouse cafeteria delivery service will continue its original reward policy from April 2021. Order the "AERU Overseas Warehouse Cainiao Committed Da" or "AERU Overseas Warehouse Cainiao Official Package" and use the "Cainiao Russian Committed Da (Overseas Warehouse)" or "Cainiao Russian Official Package (Overseas Warehouse)" route to ship. Cainiao logistics orders created from April 1, 2021, with a reward of 3RMB for each order. (E-commerce News)

Internet news

9. Apple will release iOS 14.5 update next week

      April 21 news, Apple will release the iOS 14.5 update next week, adding features involving ad tracking to combat digital ad tracking privacy issues. (Titanium Media)

10. Qunar.com will launch blind boxes for air tickets and train tickets

      According to the news on April 20, Qunar.com announced that from April 21 to 23, at 11:00 and 15:00 every day, Qunar platform will officially launch air ticket blind boxes and train ticket blind boxes. After consumers purchase blind boxes, they can redeemed air tickets or train tickets marked as "blind boxes can be redeemed" in at least three routes that have been collected before May 31. Some routes also cover the May Day holiday, and Qunar bears all the difference. If you are not satisfied with the destination you are deducting, consumers can also help increase the optional route or choose a full refund. (E-commerce News)