#Laogao E-commerce Newsletter# [E-commerce Morning News on March 10]

Morning News: JD.com's 3.8th Session of luxury brands increased by 167% year-on-year; WeChat half-screen mini program lifted category restrictions and opened 10 consecutively; Suning.com Bangke released the "Anxin 315" plan to build 600 community stores this year; Jitu International officially connected with Amazon's backend carrier services; Byte's product Lemon8 has accumulated downloads of more than one million...

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E-commerce newsletter

1. The transaction volume of luxury brands in JD.com's 3.8th session increased by 167% year-on-year

According to the news on March 9, at the 3.8 Festival held from March 4 to 7, according to JD.com data, the transaction volume of luxury brands increased by 167% year-on-year, the transaction volume of category increased by 4 times year-on-year, the transaction volume of boots increased by 105% year-on-year, and the transaction volume of clothing products increased by 100% year-on-year. Among them, Ralph Lauren's transaction volume increased by 123% month-on-month, Tory Burch's transaction volume increased by 5 times month-on-month, and MCM's transaction volume increased by 18 times month-on-month in the first two hours of the outbreak on March 4. (Yibang Power)

2. WeChat half-screen mini program has lifted category restrictions and the number of consecutive openings reaches 10

According to March 9, a few days ago, half-screen usage restrictions were released. In September last year, WeChat began to test the half-screen mini program functions for third-party e-commerce mini programs. After the internal testing of the last six months, WeChat relaxed category restrictions. This adjustment has increased the maximum number of half-screen applets to open for each mini program from 2 to 10. The restriction of the applets that are opened by half-screen has been changed from specific categories to all non-personal mini programs (excluding mini games). The above adjustment will take effect on March 18, 2022. This adjustment will bring new traffic space to the mini program. (Yibang Power)

3. JD.com takes the lead in building China's first "zero carbon" logistics park

According to reports on March 9, it is understood that JD.com's "Asia No. 1" Xi'an Intelligent Industrial Park has achieved carbon neutrality in the Xi'an Intelligent Industrial Park in 2021, becoming my country's first "zero carbon" logistics park. At the same time, JD.com has used about 20,000 new energy vehicles in the logistics and transportation link to cover seven major regions across the country. It is reported that as of the end of 2021, JD.com has completed the installation of the first batch of photovoltaic power generation systems in 12 industrial parks. It is expected to build a 1,000 megawatt photovoltaic power generation capacity in three years, which can provide green energy for 85% of JD.com Intelligent Industrial Park. (E-commerce News)

4. Suning.com Bangke released the "Anxin 315" plan to build 600 community stores this year

According to reports, the core goals of Suning.com Bangke's "Anxin 315" plan will achieve three 100%, namely 100% timely response, 100% licensed jobs, and 100% standardized charges. To this end, Suning.com Bangke will conduct more than 1,200 special training sessions involving professional knowledge, process flow and service specifications throughout the year, covering more than 100,000 engineers across the country. (E-commerce News)

Internet news

5. Jitu International officially connects with Amazon backend carrier services

On March 9, Jitu International announced that it would officially connect with Amazon backend carrier services. The planned sites include the United Arab Emirates, Mexico, the United States, Canada, the United Kingdom, Germany, France, Italy, Spain, etc. After the first ASIN available for purchase of professional sellers is launched, they will complete Amazon brand registration within 6 months and enjoy a 5% return on the first year or first US$1 million in brand products, up to US$50,000, which will be directly deducted for next month's sales commission. (E-commerce News)

6. Tujia: The number of rural homestay orders increased by 30% year-on-year in 2021

According to reports on March 9, data from Tujia B&B shows that in 2021, the number of orders for rural homestays on Tujia platform increased by 30% year-on-year, generating more than 2 billion yuan for rural landlords. At present, there are more than 2 million homestays on the Tujia platform, and more than 3.5 million homestays nationwide. Among them, the rural homestay market has the fastest growth rate, with nearly 800,000 rural homestays on the Tujia platform. Among the consumer groups of rural homestays, urban residents travel the most; in terms of age distribution, the post-80s and post-90s account for more than 60%; in terms of identity relationships, parent-child, couples, and multi-person teams are mainly used. (E-commerce News)

Cross-border information

7. Byte's product Lemon8 has accumulated downloads of over one million

According to "LatePost" report, in early 2020, ByteDance launched a full product similar to Xiaohongshu in Japan, Lemon8. This model is internally defined as the "interest grass planting community" and has accumulated downloads in Japan for more than one million times, but the number of daily active users is far lower than this. At present, Lemon8 has begun to expand to Southeast Asian markets such as Thailand. It is reported that the main person in charge of Lemon8 is Chen Ying, who reported to Zhu Jun that the two had a superior and subordinate relationship during the musical.ly period. In 2017, musical.ly was acquired by ByteDance, and the two joined ByteDance. (E-commerce News)

8. News says Amazon's acquisition of MGM for US$8.5 billion has received unconditional approval from the EU

March 10th news, according to Reuters, people familiar with the matter said that the EU will unconditionally approve Amazon's $8.5 billion acquisition of the film studio MGM deal. Amazon announced in May last year that it would acquire MGM Pictures for $8.45 billion. The deal is also the second largest acquisition in Amazon's history, second only to the acquisition of Whole Foods for $13.7 billion in 2017. The deal will strengthen Amazon's video streaming service and attract people to subscribe to Amazon Prime. As planned, the European Commission will decide whether to approve the transaction by March 15. (E-commerce News)

9. Zack, former head of Kuaishou Internationalization's Southeast Asian market, resigned

According to "LatePost" report, Zack, former head of Kuaishou International's Southeast Asian market, resigned in February this year. After joining Kuaishou, Zack was first responsible for the Latin American market, and then created SnackVideo, a product for the Southeast Asian market. In August last year, Kuaishou's international business was adjusted. Zack is the head of the Southeast Asian market, and the Latin American market and the Middle East market are led by Shao Kai and Xu Zhiwei respectively. The three reported to Qiu Guangyu, head of Kuaishou Internationalization Division. After the adjustment, the three major teams merged and products from different markets were also unified into Kwai, while Zack moved to Kuaishou's domestic business. (E-commerce News)

10. SaaS e-commerce platform Canal receives US$22.5 million in Series A financing

According to reports on March 9, it is understood that Canal, a one-stop SaaS e-commerce platform that has been established for less than 6 months, has completed a US$22.5 million Series A financing. It is reported that Canal only charges transaction commissions and does not charge product custody fees. The platform has currently introduced 165 brands. Canal CEO and co-founder Bennett Carroccio said that more than 1,000 brands are currently on the waitlist and are expected to join in two weeks. Among the brands that have joined, Canal accounts for more than 50% of its online orders. (E-commerce News)