#Laogao E-commerce Newsletter# [E-commerce Evening News on March 29]

Evening News: Tmall adjusts the time limit for regional refund transactions affected by the epidemic; in 2021, Douyin e-commerce home appliance category GMV increased by 312% year-on-year; Moutai’s official new e-commerce platform "i Moutai" ranked first in the Apple App Store free list; eBay officially launched the "Gold Certification Docking Warehouse"; Shopee Shanghai Transfer Warehouse was suspended from April 1...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Tmall adjusts the time limit for refund transactions in areas affected by the epidemic

3月29日消息，天猫平台今日发布关于受疫情影响区域的退款交易时效调整公告，买家的收件地址在疫情管控区域内或商家的退货地址在疫情管控区域内，当买家发起退货退款申请，且商家在2022年3月12日00:00:00至2022年4月8日23:59:59期间同意退货协议的，等待消费者填写退货信息的超时时间调整至21天。具体来看，江西省-南昌市、辽宁省-沈阳市3月25日新增为疫情区域，买家收件地址在该区域/商家退货地址在该区域，退款时效调整如上文。（电商报）

2. Kuaishou's total e-commerce transaction volume in 2021 reached 680 billion yuan and increased by 78.4% year-on-year

According to March 29, Kuaishou released its fourth quarter and full-year financial report today. The financial report shows that in 2021, the online marketing service revenue was 13.2 billion yuan, a year-on-year increase of 55.5%; live broadcast revenue was 8.8 billion yuan, a year-on-year increase of 11.7%; other service revenue was 2.4 billion yuan, a year-on-year increase of 40.2%, mainly due to the growth of e-commerce business. Kuaishou's total e-commerce transaction volume in 2021 reached 680 billion yuan, a year-on-year increase of 78.4%; in the fourth quarter, the MAU reached 578 million yuan, a year-on-year increase of 21.5%. (E-commerce News)

3. In 2021, Douyin e-commerce home appliances category GMV increased by 312% year-on-year

According to March 29, Douyin E-commerce recently released the 2022 Douyin E-commerce Home Appliance Industry Insight Report. Data shows that in 2021, the GMV of Douyin e-commerce home appliance category increased by 312% year-on-year, and the consumption of Douyin e-commerce home appliance category increased by 473% year-on-year. In 2021, the number of creators of Douyin home appliances increased by 54% year-on-year, the number of likes from Douyin home appliances increased by 42% year-on-year, the number of comments increased by 54% year-on-year, and the number of sharing increased by 148% year-on-year. (E-commerce News)

4. Moutai’s official new e-commerce platform “i Moutai” ranks first in the Apple App Store free list

According to the news on March 29, the Apple App Store showed that the day after the official announcement of Kweichow Moutai, the "i Moutai" App ranked first in the free list, becoming the most downloaded and popular app. It is understood that on the morning of March 28, Kweichow Moutai officially announced that the Moutai digital marketing APP "i Moutai", which has been prepared for half a year, will be officially launched on March 31 and will be launched for trial operation. Users can search for "i Moutai" in the mainstream mobile application mall to download. It is worth noting that "i Moutai" currently does not directly sell 500ml Feitian Moutai liquor, and will be integrated into 12 third-party e-commerce platforms to provide consumers with information on buying Feitian Moutai liquor. (E-commerce News)

Internet news

5. E-commerce service provider "Tianyigou" completed a round B financing of 200 million yuan

This round of financing will be mainly used for the research and development promotion of Tianyigou products, product upgrades, technical team expansion, etc. It is understood that Tianyigou is a shopping software application under Shanghai Tianyi Trading Co., Ltd., which provides services including factory entry, self-operated mall, brand sales, live broadcast channels, offline stores, member privileges and other services. Tianyigo integrates the concept of entertainment and sharing into e-commerce operations: users initiate invitations to friends and others, and they can also obtain profits while shopping. (E-commerce News)

6. Ctrip's 2022 Qingming Festival forecast report: Accommodation trends in the same city and province will become the mainstream

According to the news on March 29, the "2022 Qingming Festival Forecast Report" issued by Ctrip Digital Hotel Big Data shows that during the Qingming Festival in 2022, under the cold weather across the country, Chengdu, Changsha and Beijing have relatively good businesses, ranking among the top three in the hot list. In this round of epidemic, first-tier cities such as Shanghai and Shenzhen have been greatly affected, while new first-tier cities such as Chengdu, Chongqing and Changsha have been less affected. Combined with the general trend of local tourism and surrounding tourism, it is expected that during the 2022 Qingming Festival, the proportion of customers from new first-tier cities will exceed first-tier cities for the first time. (E-commerce News)

Cross-border newsletter

7. eBay officially launches "Gold Certification Docking Pocket"

On March 29, in order to ensure that eBay certification docking warehouses continue to provide sellers with stable and high-quality services and maintain the vitality of overseas warehouses through healthy competition, eBay launched the "eBay Gold Certified docking warehouses". It is reported that eBay will re-evaluate the actual logistics performance of major certification docking warehouses in the past quarter in each quarter, and continue to update and release the "eBay Gold Certified Docking Warehouse" list. In the first quarter of 2022, after evaluating and analyzing the performance of logistics indicators, eBay awarded the title of "eBay Gold Certified Docking Warehouse" to 11 certified docking warehouses distributed in 7 overseas warehouse countries. (E-commerce News)

8. Romanian e-commerce Gomag's revenue in 2021 increased by 45% year-on-year

According to foreign media reports, Romanian e-commerce platform Gomag recently announced its performance in 2021. Data shows that the platform's turnover in 2021 was as high as 2 million euros, a year-on-year increase of about 45%, setting a record high. In 2021, Gomag helped more than 2,350 companies sell online on its platform, and now it has reached 2,550. During Black Friday, the Gomag platform had orders of up to 50,000, and a total of 160,000 products were sold. Additionally, the most sold product categories on Gomag in 2021 include home, gardening and tools, fashion, health and beauty, and children's products. (E-commerce News)

9. Shopee Shanghai Transfer Warehouse will be suspended from April 1

On March 29, Shopee announced today that in order to cooperate with the government's epidemic control requirements in the region where Shopee Shanghai Warehouse is located and reduce the impact on seller's orders, Shopee Shanghai Warehouse will be suspended from April 1, 2022. For packages that have been entered into the Shanghai warehouse for scan but have not been out of the warehouse: the platform will properly keep the package in the warehouse and process it after the control is completed. For packages that the seller has not shipped yet: it is recommended that the seller send the new packages to the Shopee Yiwu warehouse on its own starting from March 30, and the Yiwu warehouse will handle them for the seller as soon as possible. (E-commerce News)

10. Amazon launches the "One-click Listing Global" tool

According to March 29, Amazon recently launched the "One-click Listing Global" tool. The tool has multi-site view, intelligent translation of Listing text, automatic A+ page translation, automatic unit/size conversion, and support batch upload of "One-click Listing Global" product functions. It can help sellers synchronize Listing to multiple Amazon sites around the world for sales faster and more conveniently, and conduct global business with operational investments similar to a single site. It is reported that the "One-click Listing to the Global World" has been embedded in the existing Listing-related creation and editing process, and sellers do not need to learn any new processes in operation. (E-commerce News)