Morning news: More than 5,000 new overseas brands will be included in Tmall International in 2021; Douyin Live will carry out special governance of "malicious gossip" and punish 536 live broadcast rooms from January to February; Ele.me: commission reduction and exemption for catering merchants in medium and high-risk areas of the epidemic; Seco officially launched the Goddess Festival event; Amazon will close 68 physical stores in the UK and the United States...
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E-commerce newsletter
1. Kuaishou handles 2,988 videos of illegal violations by borrowing current affairs
March 3rd news, last night, Kuaishou Blackboard Newspaper released the second special announcement on severely cracking down on the use of current affairs and malicious marketing. The announcement stated that recently, conflicts in some parts of the world have attracted heated discussions from all walks of life. There are a few users on the platform who use such hot events to gain popularity and play memes improperly. In particular, fabricate false rumors, spread vulgar content, attack and insult, spread improper values, and promote bad remarks in videos and comments. The platform screened and dealt with this phenomenon. This operation handled a total of 2,988 illegal videos and 23 illegal accounts, and dealt with related accounts. (E-commerce News)
2. Douyin Live launched a special governance of "malicious gossip" in January-February punishment of 536 live broadcast rooms
According to March 2, today, Douyin Live issued an announcement on the special governance and punishment of "malicious gossip". From January to February, the Douyin Live Special Group punished a total of 536 related illegal live broadcast rooms. Douyin said that the platform strictly controls malicious gossip attacks and negative hot topics hypes against others during the live broadcast. Douyin Live continues to carry out special governance actions against "malicious gossip" violations, focusing on rectifying problems such as incitement, incitement, slander, infringement of others' rights and interests, negative hype hot events, and false remarks in the official name. (E-commerce News)
3. Renmin University of China report: Kuaishou e-commerce ecosystem drives 9.23 million job opportunities
On March 2, today, the research team of the School of Labor and Personnel of Renmin University of China released the "Research Report on Promoting Employment and Creating Social Value of Short Video Platforms". The report's calculation results show that the total number of employment opportunities driven by Kuaishou Platform is 34.63 million. Among them, Kuaishou has directed a total of 20 million employment opportunities, mainly from the employment opportunities of content creators; another category is the Kuaishou e-commerce ecosystem and content ecosystem, including 9.23 million employment opportunities driven by the e-commerce ecosystem, and 5.4 million employment opportunities driven by the content ecosystem, including team employment, MCN institutions, live broadcast guilds, agents, service providers and other institutions. (E-commerce News)
4. Secoo officially launches Goddess Festival event
March 2nd news, Secouver officially launched the Goddess Day event with the theme of "Your Festival is not defined". From March 6th to 9th, Secoo users can enjoy points rebate for every 3,000 yuan spent in the entire category. From the 6th to the 8th, Secoo will also launch a 24-hour flash sale event every day and a must-buy goddess popularity list, including bags, beauty, jewelry, watches, clothing, shoes, boots, accessories, etc. According to reports, this Secouver event will continue from Goddess Day to White Valentine's Day. (E-commerce News)
Internet news
5. Ele.me: Commission reduction and exemption for catering merchants in medium and high-risk areas of the epidemic
According to March 3, it was announced that the first batch of 20 million yuan of cash will be invested, and all merchants in 87 districts and counties across the country that were listed as medium and high-risk areas for the epidemic in January and February this year were reduced and exempted from commissions, and promised that the relevant measures will continue in March. Ele.me said that merchants in the same area have consistent commission reduction measures, and no threshold is set, and no additional platform review is required. (36Kr)
6. Ctrip: Sanya's instant search volume on the platform has increased by more than 30%.
As of 20:00 on March 1, Haitang District has a total of 33,499 nucleic acid samples, and all the test results are negative. Data from Ctrip shows that after the news was released, Sanya's instant search volume on the platform increased by more than 30%. According to a relevant person in charge of Ctrip, at 8 pm on March 2, Ctrip BOSS Live will launch a special session "Tanchun Island, Flocking Prices". The Shangri-La Resort Hotel in Sanya, the Poly Rosewood Hotel in Sanya, etc. will bring great value products to Ctrip users, with a minimum discount of 60% off, and the product validity period will cover the entire summer. (E-commerce News)
Cross-border information
7. Amazon will close 68 physical stores in the UK and the United States
March 3 news, according to Reuters, recently, Amazon plans to close 68 physical stores in the UK and the United States, including Amazon Bookstore, Amazon four-star store and Amazon pop-up website, but the closure date will be different, and the specific date has not been determined yet. Additionally, we remain committed to creating excellent, long-term brick-and-mortar retail experiences and technology, and we are working closely with affected employees to help them find new positions on Amazon. (E-commerce News)
8. Qichacha data: There are 33,900 existing cross-border e-commerce-related companies in my country
According to reports on March 2, Qichacha data shows that there are 33,900 cross-border e-commerce-related companies in my country. In the past three years, the number of registered companies related to cross-border e-commerce in my country has increased year by year. In 2019, my country added 3,985 new cross-border e-commerce-related enterprises, an increase of 24.38% year-on-year. In 2021, 10,900 new units were added, an increase of 72.20% year-on-year. From the perspective of regional distribution, Guangdong ranks first with 9,291 cross-border e-commerce-related companies, while Zhejiang and Shandong have 3,836 and 3,207 respectively, ranking in the top three. From the perspective of urban distribution, Shenzhen has 3,300 cross-border e-commerce-related companies, ranking first. The second is Guangzhou, Haikou and other cities. (E-commerce News)
9. In 2021, more than 5,000 new overseas brands will join Tmall International
According to the news on March 2, according to the world's online merchants, Tmall International ushered in a wave of "store opening wave" at the beginning of 2022. HERA and IOPE, a subsidiary of AmorePacific Group, which reduced offline counters before the New Year, opened stores on Tmall International after the New Year and launched new products as soon as possible through cross-border e-commerce. In the past year, more than 5,000 new overseas brands have entered the Chinese market through Tmall International, of which more than 2,000 small and medium-sized brands have successfully tried the waters of the Chinese market to achieve monthly sales of over 100,000 yuan. According to Zou Xiaoran, general manager of Tmall International Beauty, in the past year, the number of new stores opened by the Beauty Group on Tmall International has increased by 100% year-on-year. (E-commerce News)
10. Jumia launches “Jumia Food” campaign to increase corporate sales opportunities
March 2 news, according to foreign media reports, African e-commerce giant Jumia recently announced the launch of the "Jumia Food" campaign to support companies that establish food businesses on their platform. The event will start from March 1 to March 13. To attract more consumers to buy, Jumia will provide it with free shipping and up to 50% discount on items. Through this event, Jumia will also expand its delivery network for food suppliers to help them deliver goods to buyers in a timely manner. (E-commerce News)
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