Summary of e-commerce practical information: If you want to do a good job in e-commerce operations, this article is enough!

Many e-commerce platforms are very popular and everyone can be familiar with them, so I won’t introduce them one by one. In fact, it is very simple to do a good job in e-commerce. If you do it step by step from beginning to end, then you will be very close to success. Since you need to do it from beginning to end, start with how to open a store and how to choose categories .

No matter what platform you are doing, you must first understand its rules and the national e-commerce law to prevent you from getting stuck in the future. If you are not clear about these rules and cause violations, it is a pity that you will be deducted points. These rules and business laws can be studied by the official or other places, or joined the Laogao e-commerce circle. There are a complete set of dry goods packages from various platforms and the best e-commerce circle in the country . Everyone can communicate with each other and learn from each other's strengths and weaknesses.

In fact, the store opening process of major platforms is similar, and there are simple introductions and guidance - store naming, identity authentication, etc. are all regular steps. Opening a store is a very simple thing and will not be too complicated. Just follow the steps of each e-commerce platform and it will be fine. After opening a store, the design, layout, and layout are all related to the catalog and baby you choose. If you don’t want to do these things, spend some "ocean" to find a professional team to decorate the store, which will bring users a better experience.

The above is a brief description of the store opening process and store decoration. The following will talk about some details and precautions in e-commerce operations .

E-commerce operations-notes:

(1) Product: For many people who have just opened a store, they will immediately put the new product on the shelves, write a random title, set the price, and then put it on the shelves, etc.; and for senior e-commerce operators, they will first make a product analysis table to determine whether it is worth it ; after selecting the right product, they will start from competitors, know how they did it, and combine their own ideas, product differences, and product highlights to formulate its pricing, banner, and title, so as to streamline, highlights and differentiate the entire product page.

(2) Money: As a qualified e-commerce operator, you must consider funds carefully. How to turn the spent money into snowballs is the most important thing; instead of continuing to invest after I invest without any effect, you must always be clear about the risks and preventions of fund management in e-commerce operations.

(3) How to sell from "0": No matter what sales are, it is very difficult to start from "0", and it is even more difficult for those who are just getting started; but the sales volume of a new product starts from "0", and the difference is the method. Whether you are overtaking by changing lanes or overtaking on a curve, it is inseparable from the concept of optimization and innovation. Whether nouns such as fan economy, brand incubation, and post-advertising have been truly understood is the key to the success of every operator.

How do traditional small and medium-sized enterprises do e-commerce?

Now that e-commerce trends and news are unpredictable and unpredictable, everyone suddenly feels confused and doesn’t know how to start. In fact, there are only three things for traditional small and medium-sized enterprises to do a good job in e-commerce:

1. Find a suitable e-commerce manager and decentralize power and manage it together;

2. Make good channels across the network (Pinduoduo, JD.com, Tmall, etc.);

3. Pay reasonable attention to WeChat e-commerce and mobile e-commerce, create some Weibo accounts and WeChat accounts, and reasonably plan to operate the existing b2c model.

What is the core strategy of traditional small and medium-sized enterprises in e-commerce?

For traditional small and medium-sized enterprises, the founders are different. Even with the same corporate foundation, their e-commerce strategies will be completely different, or even the opposite; for this point, many industries have not paid attention to it.

The reason behind this difference is the boss. Their ideas and network sense determine the e-commerce strategy and ideas. Their e-commerce strategy has nothing to do with this company, it only has something to do with the boss. From this we can see how important it is whether the boss’s strategy is correct. It not only affects the direction of the entire company, but also affects the company’s future development.

How do large enterprises do e-commerce?

Organizational structure suggestions for large e-commerce companies:

1. The e-commerce boss serves as the boss’s assistant and understands the resources and updates of various departments;

2. It is best for e-commerce to establish a joint venture with independent operation rights;

3. A combination of 80% soldiers + 20% external Internet e-commerce people;

4. Abandon the original culture that leads to the success of the company;

5. E-commerce traders should be professional and have the spirit of continuous learning.

How to make new media for large enterprises?

WeChat is very important and focuses on service. Weibo/public account is a weak relationship, focusing on marketing promotion, brand promotion and weight. In summary, there are sixteen words in the four idioms: " Customer service, Weibo new recruitment, communication and interaction, and app independence ."

E-commerce small problems

The following question was once popular on the Internet, and most of the people who did the wrong things at that time were involved. Now I’m taking it out to test everyone, what’s your answer?

Multiple choice question: The real data of a Taobao store is: a traffic click cost is 2.8 yuan, the silent order ratio is 12%, and 49% will be lost. The order conversion rate after inquiry is 17%, the average order amount is 69 yuan, and the gross profit is 14%. If you are the CEO of this e-commerce, your decision is:

A: Increase investment and increase traffic   B: Strengthen customer service training and improve inquiry conversion rate C: Strengthen related products   D: Do all the above.

Answer: B

It is definitely wrong to choose A. For example, if you invest 2,800 yuan, the gross profit you earn is 2,800 yuan. The more you promote it, the more you lose; it is also wrong to choose C, because the price of related products is 60% lower than the main product, and the main product is losing, and the more you associate, it is even more useless. If you choose D, you are the easiest to lose. You want to do everything, and it is not good to have no key points. Overall, the correct answer is B, as long as it reaches a conversion rate of 50%.

8 common sense about e-commerce operation, remember to collect it!

In today's Internet era, opening an online store and doing e-commerce has become the choice of many entrepreneurs; opening a store is not difficult, just paying money, but if you want to operate the online store well, you also need to learn relevant e-commerce knowledge and learn more about e-commerce practical information.

The following are 8 common sense about e-commerce operations , remember to collect it!

1. Store positioning

When opening an online store, you must first know the positioning direction of your online store: What are you going to sell? To whom do you want to sell? What are the advantages/disadvantages? It is the most basic common sense to understand the direction of the store.

2. Create a hot product

The choice and positioning of hot products must be taken seriously; the choice of hot products must be chosen based on market needs, brand attributes, and store attributes. Some babies are born with hot products, while some cannot become hot products no matter how they are sold. The positioning of hot products is not only in terms of the price of the baby, but it is worth the money; similar products are priced higher than others, but as long as they have their own characteristics, someone will pay.

3. Baby pricing

There are many methods for pricing in baby, such as: cost-oriented pricing, demand-oriented pricing, and competition-oriented pricing. These methods must be adopted according to the current situation of your own store; and the entire store pricing generally adopts the 28 rule . It means that 20% of the products are popular, with an equivalent price, and 80% of the products must have high profit income.

4. Baby details page

The baby’s details page is the existence of the soul. Its function focuses on highlighting the selling points. This selling point is interspersed anywhere in the details page to deepen the impression of consumers. Remember not to intersperse the selling points too much. Multiple selling points are equivalent to no selling points, but there is no effect.

5. Baby Title

The baby title should have enough numbers (about 30 words). The optimized title should put words with high traffic first, and the product keywords and long-tail words can be placed in the middle.

6. Shop activities

Pay special attention to store activities. Don’t every activity is a way to reduce prices and special products. You can think of some creative activities. Frequent quotations of babies will not only affect the loss of previous customers, but may also affect your registration activities.

7. The main picture of the baby

The main picture of the baby is the storefront. According to statistics, a good main picture can increase the click rate by more than twice. You must put a lot of effort into the design of the main picture to create a store that is suitable for your store and has characteristics. Most of the main pictures of many online stores are pirated, which is often a taboo for e-commerce platforms. Tips: When replacing the main image, first place the main image in the second position, and wait until twenty-four hours before replacing it with the first image position.

8. Baby's rights reduction

It is common for babies to reduce their power. Many stores will remove them after they find that they are downgraded. This method is not correct. The following information must be kept in mind:

(1) Do not remove the right from the shelves, and do not appeal. Often, 99% of the appeals are failures. If there are only a few orders found, you can communicate with the buyer. If the refund is refunded, you can negotiate a reshoot if it cannot be refunded. Doing so can disrupt the rules of the inspection system and restore the weight.

(2) Modify the category of the depreciation treasure and change it to adult products. The system will prompt you to put the wrong catalog and force the product to be removed from the shelves. After a few hours or the next day, change the category back and re-list it on the shelves. Check the keyword rankings, and the depreciation should be gone.