What are the benefits of setting up coupons in Taobao stores?

　　Coupons are now a common way of playing big promotion marketing and store event marketing. It attracts customers quite a lot, arouses buyers' desire to buy and makes buyers spend impulsively. It is a magical tool for the conversion rate of stores and single products . The coupon skill is also a skill that we sellers must master.

　　So why are coupons both popular among buyers and sellers? From the buyer's perspective, coupons are the most intuitive discount, simple and clear, with many discounts, which buyers naturally like. From the seller's perspective, there are the following characteristics:

　　1. Coupons can be set to use thresholds to ensure that merchants’ interests will not be lost, and the discount intensity is controllable and the usage time is controllable.

　　2. The coupon quotas are diverse, suitable for merchants with various customer unit prices.

　　3. You can set coupons with different denominations for different promotion channels, give ordinary customers one denomination coupon, another denomination coupon for store members, and also special promotion coupons.

　　4. Single-item coupons and store coupons cannot be used in combination and cannot be used across stores. This can not only prevent losses caused by low discounts, but also prevent customers from churn to other stores.

　　5. But there is also a special coupon, big promotional offer. The promotion coupon is a coupon set by Taobao official, and the coupons are universal for merchants. It can also be used in combination across stores or superimposedly, up to 30 pictures can be used at the same time.

　　How to set coupons for regular store activities: We must first understand that the purpose of setting coupons in the store is to increase the store conversion rate and increase the average customer price of the store. Simply put, it means that all customers entering the store come to buy, so that customers who want to buy buy more. Once the purpose is clear, we will know how to set up coupons.

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