With the increasing competition on Taobao, it is definitely difficult to do if the store has no traffic. As Taobao becomes more and more standardized, the traffic allocated to each store is becoming more and more accurate. We need to strengthen store labels and quickly attract traffic in order to have a steady stream of traffic to allow the store to survive.
Accurate tags can bring high-quality traffic to the store while also improving conversion. Of course, the more accurate the traffic, the overall weight of the store can gradually increase accordingly. The more and more accurate the store traffic, the higher the ranking, and the higher the sales will be. Therefore, if you want high sales, you have to spend time and energy to optimize the store label.
Only when the store has accurate traffic and basic traffic, then targeted optimization and targeted operations can the store be done well. Clarifying the store label can not only attract accurate traffic, but also bring higher conversions.
”
How are labels formed?
How can search engines determine which consumer groups buyers belong to? This requires the buyer's purchase habits and then divide the traffic, which means labeling, and looking at the visitors' usual consumption level, price, collection, purchase and other behaviors. Taobao will recommend the products to suitable buyers, so as to define the label.
Taobao does this to enable buyers to quickly find the product they want, so what you need now is to let Taobao know which buyers your baby meets the needs of. Only by operating in this regard can you get more traffic.
Because there are too many Taobao merchants now, and not all store products will be recommended. The first thing that will be recommended is the best seller, that is, which store click-through rate, collection and purchase conversion rate is higher than that of its peers. The more data you accumulate, the higher the weight, and the higher the ranking, so Taobao will give priority to recommending your store products.
The better the store data, the more traffic it will naturally have. These traffic will come with its own label when entering the store. The better the store foundation is laid, the higher the weight, the more accurate the traffic will be. If a thousand traffic comes in the store, the backend will analyze these traffic, gender, occupation, and price, and then label your store, and finally display more to the appropriate group of people.
So how can we know that our store labels match the crowd labels? Open the business consultant to see the market conditions, and then look at the crowd portraits of buyers.
Crowd portraits include age and gender proportion, regional location, hobby proportion, membership level consumption level, price band composition, weather attributes, and main search keywords. These can be seen in business consultants. Then look at the search crowd portraits. The higher the degree of matching, of course, the more opportunities the store will get to display, and the more accurate the traffic it will attract in the later stage.
If a store does not have a label in a mess, and the traffic introduced does not match the label, the store's traffic is not accurate and there will be no conversion in the later stage. The label is mainly formed through the purchases of visitors and buyers.
Some friends will ask: I have used Taoke to promote a lot, but it has no effect. Even the traffic of the store's natural search is getting smaller and smaller. Why?
The reason is that the store has not been labeled well, and the Taobao customer base is messy and it will also disrupt the original label.
Therefore, it is recommended that when operating a store, you must first analyze the characteristics of your product, what kind of people are suitable for, and who are targeted by the product. Then use the direct promotion of the direct train to label the store's products to those in need. Otherwise, blind promotion will not only cost a lot of money but will not be effective.
How to set tags for new products?
How to distinguish labels from new stores and new products on Taobao? Of course, for a new store, it is impossible to set a label, and you don’t know what kind of customers buy the store’s products. How to optimize the store next? The best way to reflect the label is to set the keywords, categories and attributes of the store.
For new stores, to do basic optimization, we need to further analyze the store and then increase traffic. During the operation, we must first ensure the high correlation between categories, attributes and keywords, so that the tags will not be disrupted.
When a new product starts, most of the display comes from natural search. If the buyer has corresponding keywords in the title, it may be displayed. In order to allow more buyers to see the store's products, the store label and product label can be strengthened through attributes. When uploading a product, you must fill in the category and attributes of your baby.
For example: underwear warm style attributes, warmth is attribute word. If this attribute word is included in the title, the tag will be strengthened. Here I will say that for new products and new stores, the attributes must be filled in accurately. Try to attribute words to the keywords selected in the title, so as to attract accurate traffic.
You can also set up buyer behavior and be optimistic about the delivery time.
How to strengthen store labels?
Direct train
Stores with low traffic can strengthen the store labels well by driving, because the traffic flow entering the store when driving is accurate, and the data of collection and purchases are more advantageous. On the premise of ensuring the quality of the product and the good style, the store labels will be further strengthened through the precise traffic brought by the express train. In this way, the precise promotion of the express train can bring free traffic to the store.
Some people will say that the products in my store do not need to be promoted, and sales can also rise quickly after they are put on the shelves. This situation is very rare. The commonly used method is to tag your store through the direct train. When operating the store, try not to choose the words recommended by the system first, and do not blindly operate the keywords that are suitable for your store.
Select keywords
There are many ways to choose words, but note: when choosing words, you must choose keywords that best represent your product attributes, and are highly relevant, which can reflect the consumer population, and then position the store well. This is to set the foundation for your later main audience, position it well and then attract targeted traffic.
While doing a good job in store labels, you must also understand the main search terms of the product. To match the attributes of these words, first check which search terms visitors use when entering the store. These are the keywords that attract traffic and are the most suitable for your store's current traffic trend. Using these keywords can bring better traffic.
Long tail words can be used in the early operation of the express train, because these long tail words have a high degree of matching with product attributes and have less competition, which has a direct impact on the label.
You may like to place the portal
You may also like a placement portal. You can recommend related products to buyers based on the buyer's recent search traces to get display. Merchants can also set premiums directly through the direct train (the premium ratio is adjusted and optimized according to actual conditions, and there is no fixed standard) to place it on Taobao.
This is also a common drainage portal for merchants. It matches the overall data of the store product and the search needs of the buyer. Note: When putting in, whether the baby settings meet the buyer's search needs.
After the label is well marked, traffic is needed to attract more precise traffic. In addition to the commonly used direct train intelligent drilling, you can also report activities, such as Taobao Shopping and Juhuasuan, which have relatively high-quality traffic, and the promotion effect is also very good.
Old customer
This part of traffic is also called secondary repurchase. The more repurchases the old customers, it means that the buyer recognizes the products of our store. This part of traffic is also focused on. You can appropriately give some coupons to old customers. The higher the conversion of old customers, the higher the merchant’s credibility level, and the higher the label weight will be.
The amount of natural traffic is, on the one hand, the quality of weight, and on the other hand, the accuracy of store labels. Therefore, this is a very important part and is often overlooked by many merchants.
So to summarize, we must constantly learn the skills of e-commerce operations in order to make our stores stand out in the e-commerce industry. The above is a simple summary brought to you by Xuanming.com, hoping it can help you.
EN
CN
