#Laogao E-commerce Newsletter# [February 16 E-commerce Morning News]

Morning news: The "Selected Alliance Cooperation Order Management Rules" of Douyin e-commerce officially came into effect; ByteDance: There is no "Group Strategy Department", and no department has laid off employees recently; Amazon India Station launched a "one zone, one product" special store; Alibaba International Station strengthened the control of the excessive issuance of product information and guided off-site communication.

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. The "Selected Alliance Cooperation Order Management Rules" of Douyin E-commerce officially came into effect

On February 15, Douyin E-commerce announced that the "Selected Alliance Cooperation Order Management Rules" officially came into effect, and the rules apply to e-commerce creators who use the "Cooperation Order Management" function of Selected Alliance. If the creator violates the order-related agreement, the platform will make breach of contract judgment and disposal of creators' behavior in accordance with the "Selected Alliance" Service Agreement" and these rules, the "General Rules for the Management of E-commerce Creators" and relevant laws and regulations. Long-term breach will affect reputation, activity access and other rights. (Yibang Power)

2. WeChat Pay responds to tracking personal collection codes for 4 years: Rumor

Recently, there have been news from the Internet that starting from March 1, 2022, personal payment codes of WeChat and Alipay shall not be used for commercial payments. Data in the past four years will be traced. Once the amount is large, taxes will be paid at 4.5%, and late fees and fines will be paid. Today, WeChat Pay responded to the Red Star Capital Bureau that the above statement is a rumor.

WeChat Pay stated that according to the communication between Tenpay (i.e. the main company of WeChat Pay) and the regulatory authorities and their understanding of the new regulations, after March 1, the personal collection QR code can still be used. Some users with obvious business behaviors need to upgrade to business collection codes in accordance with regulations. The platform will retain it for a period of time before the user upgrades as a transition period. (Red Star News)

3. Kuaishou cracks down on counterfeit accounts and permanently bans 44 accounts

On February 15, Kuaishou issued a penalty notice on cracking down on counterfeit accounts. The announcement stated that the platform recently received a report that some users have posted video content that spliced ​​other creators, pretended to be other creators and sold goods in their names, which greatly affected the platform's good network environment and destroyed the basic rules of the content creation industry. Kuaishou said that Kuaishou has been cracking down on all kinds of fraudulent behaviors. The platform has verified counterfeit accounts through technical means and manual review, and has imposed penalties on relevant accounts based on violations, such as banning behaviors and permanent banning accounts. Up to now, the platform has handled 3,829 such illegal videos, permanently banned 44 accounts, and promptly handled 2,291 user reports and complaints. (E-commerce News)

4. The technology maternal and infant brand "Panda Bubu" received a million-level angel + round of financing from Xiaohongshu

According to 36Kr, the technology maternal and infant brand "Panda Bubu" has recently completed a round of angel + financing of tens of millions of dollars, and this round of financing is exclusively invested by Xiaohongshu. Previously, Panda Bubu has received an angel round investment from Sequoia China Seed Fund. It is understood that Panda Bubu was established in February 2021, focusing on the technology maternal and infant track, focusing on the three product lines of lactation, postpartum rehabilitation and infant and child monitoring. (36KR)

Internet news

5. ByteDance: There is no "Group Strategy Department", and no department layoffs have been recently

According to February 15, recently, media reported that "735 people from ByteDance Group's Strategy Department cut 300 to 400 people" and "effective on March 1." In response, a relevant person from ByteDance responded: "ByteDance does not have a 'Group Strategy Department', and no department has laid off employees recently." It is understood that on January 19, "Zhao Pengyuan, the former position of the strategic investment department of ByteDance, led 5 people to transfer to the President's Office to be responsible for the overall strategy of the company; some people from the original strategy and investment department transferred to the business line to do strategies, and some layoffs were partly laid off; the financial investment team basically laid off employees" was rumored in the WeChat group. In response, a relevant person in charge of ByteDance responded at the time that the company conducted an inventory and analysis of its business at the beginning of the year, decided to strengthen business focus, reduce investments with low synergy, and disperse employees of the Strategy and Investment Department into various business lines, and strengthen the coordination between strategic research functions and business. Relevant businesses and teams are still conducting planning discussions. (Beijing News)

6. Xiaomi responds to plans to lay off 10% of its employees: it has never laid off employees since its start-up

According to NetEase Technology, there have been rumors recently that Xiaomi plans to lay off 10% of its employees, and new employees/fresh graduates may become key groups. In response, Xiaomi responded that the company has not laid off employees so far, and Xiaomi still has 4,000 popular positions and is still attracting talents. In addition, relevant personnel from Xiaomi's mobile phone product department said that they had not heard of layoffs and that their team had not laid off employees. Not only that, Xiaomi’s former resignation employee recently received a text message saying that Xiaomi’s door is always open, and we welcome to join Xiaomi and work hard together. (E-commerce News)

Cross-border information

7. Amazon India Station launches a special store for "one zone, one product"

Recently, Amazon India Station announced a partnership with InvestIndia and the Indian Industry Association to launch ODOPBazaar on its platform. Not only does the store provide customers with an engaging interactive experience, buyers will also be able to access and read information about ODOP products in various regions of India. Amazon India has also been committed to promoting the development of small businesses across the country and has launched several initiatives, such as the Saheli and Karigar programs. (Hugo.com)

8. Alibaba International Station strengthens the control of excessive distribution of product information and guides communication outside the site.

On February 15, Alibaba International Station recently issued an announcement on strengthening the control of the excessive issuance of product information and guiding communication outside the site. The announcement shows that Alibaba International Station has always been committed to the principle of integrity, and actively maintains the platform's orderly market order and improves user experience. Alibaba International Station stated that in accordance with the platform rules "Punishment Rules for the Abuse of Product Information", we will strengthen the control of problems such as false prices, false minimum order quantity, and abuse of SKU setting functions. (Hugo.com)

9. Shopee Japan Station relaxes the conditions for opening stores for new sellers

According to Shopee Japan Station, starting this month, Shopee has reduced the minimum number of items on sale for one of the conditions for Japanese sellers to open new stores from 10 to 5. It is reported that the reduction in the number of items listed on the shelves has greatly reduced the barriers to opening new stores in Shopee and opened up new possibilities for many sellers. (Hugo.com)

10. Lazada: 76% of the merchants surveyed said they will increase inventory by at least 10% in the first three months of this year.

According to the official account of "Lazada Southeast Asia E-commerce", in the fourth quarter of 2021, Lazada contacted 1,126 merchants to learn about their current online sales performance and their expectations for future digital commerce. According to the results of the 2021 fourth quarter digital business confidence index (DCCI) released by Lazada, Southeast Asian merchants are adjusting and entering a new era of omni-channel retail. Although in the last quarter of 2021, with the easing of COVID-19 restrictions, physical stores increased liquidity and customer traffic recovered, nearly half (47%) of online merchants said their sales increased by more than 10% during the same period. (E-commerce News)