Five practical ideas for small and medium-sized sellers to make money in 2017

　　In recent years, many small and medium-sized sellers have been sighing: Taobao is becoming increasingly difficult to do. But in fact, I think the development of wireless terminals has given small and medium-sized sellers more opportunities. It is actually not that difficult to build Taobao, but many people’s thinking is confined. Next, I will introduce to you five ideas that are very suitable for small and medium-sized sellers and can make money to build Taobao.

　　1. Don’t think it’s difficult to be an internet celebrity (you can do it too)

　　Someone will complain about this: Internet celebrities? That is only for big sellers. You must have beautiful girls and handsome guys. The live streaming traffic is for them. But is this really the case? If you understand this way, it means that your understanding of internet celebrities is too narrow.

　　Because of the development of wireless terminals, the fragmentation of traffic, and the social e-commerce, every seller has the conditions to become an "Internet celebrity". Everyone will be interested. As long as you are interested, you will definitely have expertise in a certain aspect. You don’t have to worry about what this interest is. What this expertise is. As long as you have it, in this era, there will definitely be a possibility of monetization.

　　Who still has the impression of the little prince of "Spirited Pork Muffin"? What are his hobbies? Play games! Is this not doing its job properly in the minds of many people? However, they play games well, but they do not monetize them through regular selling equipment, point cards, game training, etc. (this just reflects the narrowness of your thinking). They are playing games for everyone live on the YY channel. Maybe he is not the best, and he even plays averagely, but this doesn't affect his accumulation of a large number of fans. So, when he was teaching everyone to play games, he started selling meat muffins, and the sales were pretty good. Is this an internet celebrity?

　　A little girl born in the 1990s comes from a rural area in Yuncheng, Shanxi Province. She graduated from a college degree and was not good at speaking. She worked as Taobao customer service (I was quite a failure because I was fired) and had no interests (on the surface). So, when I got home, I opened a small Taobao store myself, and I sold my Apples through my social account. In fact, there was no optimization technique. The orders on Taobao basically came from friends in social account or everyone’s introductions. She would do live broadcasts on Yingke from time to time. The live broadcasts are very simple. She occasionally talks, but doesn't say much because she is not good at speaking. But she will play daily farm work such as picking apples and putting films on apples. At the beginning, one or two boxes, three or five boxes a day, and then dozens and hundreds of boxes a day. It has been two years since Apple came down last year, and when it came down with more than two hundred boxes a day, the repurchase rate of old customers could reach more than 95%. At the most exaggerated moment, she said: 400 boxes were sold a day (if there was no goods, I could only get them from other people in the village). Is this an internet celebrity?

　　My friend’s wife is a full-time housewife at home. In her spare time, she fully utilizes her interests in baking. She often bakes cookies, cookies, etc., and then she drives to deliver them by herself. She posts it on her Moments. After basically, she will be snatched up within 1 hour. She said: On average, you can earn about 7,000 or 8,000 yuan a month, which is similar to working. Is this an internet celebrity?

　　There are many inspirations for examples. You can definitely do it. Don’t think about what you sell. First, think about what interests and hobbies you have. Then, if you fully explore this interest and hobbies, you can definitely attract fans’ attention. No matter what platform it is, no matter how many fans there are, as long as someone follows you, you are an internet celebrity in a small circle.

　　2. The older generation of revolutionaries have long told us: fight guerrilla warfare

　　As a small and medium-sized seller, you must clarify a reality: don’t compete with big sellers in popular fields, because you will definitely not be able to seize it. This popular field does not refer to popular categories or popular products, but to: hot traffic entrances, such as big words for natural search, big words for direct trains, good location for diamond exhibitions, good activity resources... Everyone is watching these, you can basically not get them.

　　What to do? The older generation of revolutionaries have long told us: guerrilla warfare, surrounding the city in the countryside.

　　Let’s talk about a small example, such as the keyword entry. If you grab some keywords like "T-shirt women", "dresses", and "high heels", you will definitely be in great pain, and category sellers will definitely be robbed. However, as I said before, on Taobao, under normal circumstances, every keyword actually represents a competitive circle. From a fragmented perspective, Taobao will not be concentrated on limited treasures. Of course, for the benefit of the platform, he will definitely give big words to excellent sellers and products, and then give small words to ordinary small and medium-sized sellers.

　　Well, you can just want whatever you give to you. Since we can't compete with "T-shirt women", then is it better to grab the word "2017 T-shirt women's short-sleeved Korean version trend"? On the one hand, there is little competition, and more importantly, Taobao is also willing to give these words to small and medium-sized sellers (of course, it is precise small and medium-sized sellers).

　　Okay, the idea is here. If you grab one or two long-tail words like this for your product, and if that baby grabs one or two, will it be that if there are too many, will the countryside surround the city? Of course, you will say: How to grab it? The keywords + title + first picture + details page you are planning to grab are all around this selling point, you can try it.

　　3. When a big seller eats meat, you can drink enough to drink soup.

　　This is actually a follow-up model, but you must pay attention to: how to follow? What are the details you pay attention to when following? First of all, let’s talk about how to follow the question. It's actually very simple. Just keep track of the direct parking spaces on mobile Taobao and PC before the peak season comes. If you find that a certain product has been around and the sales collection and other data indicators of this product have always performed well, then you can follow this one.

　　What about the details? Go to 1688 and find this product, take a photo after finding it, and then be sure to take a photo. If you have the ability, find a model. If you don’t have it, find a way, such as being a model by yourself. You have to make new titles, first pictures, and details pages, and try to be different from your competitors, and then you are slightly lower than your competitors in terms of price.

　　Someone asked, is my title and other good enough to be like a big seller? What do you think?

　　4. Grasp your acre of three parts and don’t be too greedy

　　This actually advocates "small and beautiful". You should not want to do everything. The more detailed the category you enter, the easier it is to form small and beautiful. Don't be afraid of being too detailed and there will be no market. On Taobao, a large platform, no matter how detailed the category is, there will be enough market for you to eat. Someone said that it is just a small category.

　　OK, let’s take a major category as an example. Is the category of dresses big? The competition is very fierce, and there are many products. Let’s search for the keyword dress and check out the search results page:

　　Of course it is uncomfortable to compete in the category of dresses, but have you found that the "splined contrasting color" style lovers have clear crowd characteristics? Are there another group of people who like silk? So, can you just make the "splicing contrasting color" elements, and can you just make the silk?

　　5. It is a good way to find some sellers of similar levels to you to join in to keep warm.

　　How to keep warm? Directly, for example, if you are a man's clothing, a male consumer must also need men's shoes, belts, and men's cosmetics... So, if you find some such businesses, of course, the scale will be similar to yours. If they are very good, they will not take you to play.

　　Then you join forces to make a flyer, and you can have a Men's Day on the flyer (I just think about it casually), and then there are the products of various sellers who are grouped together, and you can directly use the QR code. Each seller will divide it into some (you need to negotiate on your own how to bear the specific cost), and then each seller will put one when sending the package.

　　There are two questions in it. First, what should I do if I don’t let it go, and second, where can I find these sellers! OK, if you want to make money, don’t you find a way to solve this problem? E-commerce must communicate!

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