#Laogao E-commerce Newsletter# [February 14 E-commerce Evening News]

Evening information: Tmall supermarkets start selling gold for the first time during the Spring Festival; post-95s and post-00s become the main groups of online shopping gold; Dingdong Maicai: It is expected that Valentine's Day flower sales will reach more than 10 times last year; Ele.me: More than 8 million people searched for "glutinous rice balls" and "milk tea" at the same time on the eve of the Lantern Festival; Booking.com will lay off thousands of employees worldwide; some national sites in Shopee update the return refund process and fees...

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E-commerce newsletter

1. Tmall Supermarket launched gold for the first time during the Spring Festival. Post-95s and post-00s became the main groups of online shopping gold.

According to the report on February 14, according to the report of the World Online Business, in order to meet the needs of young people to purchase gold online, during the Spring Festival, Tmall Supermarket launched gold for the first time, launching nearly 400 types of gold and silver jewelry, with a minimum of less than 50% off. During the Spring Festival, among the people who bought gold in Tmall supermarkets, more than half of the two major groups born in the 1995s and 2000s accounted for more than half, becoming the main group of people who bought gold online. (E-commerce News)

2. Seven luxury brands around the world launch limited edition "digital collections" on Tmall

On February 14, as the Lantern Festival approaches, seven global luxury brands such as Earl Piaget and Kirin Qeelin launch limited edition "digital collections" on Tmall. It is reported that this is also the first time that brands under luxury goods giant Richemont Group and Kering Group have issued digital collections on Tmall. In addition to the popularity of limited edition "digital collections", since the Spring Festival, the number of people using smart gift selection tools on Tmall has increased by 6 times compared to daily life. In addition, customized engraving, voice blessing cards and other services are also very popular. At present, more than 200 luxury brands have officially settled in Tmall, and in the past year, more than 30,000 new products were released on Tmall every month, many of which were global first-time and limited edition models. (E-commerce News)

3. TikTok cracks down on copyright infringement of Winter Olympics and deals with 12,511 content suspected of infringement

On February 14, TikTok recently issued a statement saying that China Central Radio and Television Corporation has the exclusive full media rights and sub-authorization rights of the 2022 Beijing Winter Olympics in mainland China. No other Internet or mobile platform may be broadcast without authorization. Under the guidance of the National Copyright Administration, after receiving a complaint from CCTV, the platform deals with suspected infringement related to this Winter Olympics, and serious violators are banned or banned. As of February 10, the platform has handled a total of 12,511 complaints about suspected infringement. (E-commerce News)

4. Dingdong Maicai: Valentine's Day flower sales are expected to reach more than 10 times last year

According to data released by Dingdong Maicai, during the Valentine's Day and Lantern Festival, the sales of dumplings and flowers increased day by day. In addition, some Valentine's Day flower demand in the past two years may not be released until this year, making the supply and demand relationship more tense this year. According to the current booking situation, this year's Dingdong Maicai's Valentine's Day flower sales are expected to reach more than 10 times that of last year. (E-commerce News)

Internet news

5. Ele.me: More than 8 million people searched for "glutinous rice balls" and "milk tea" at the same time on the eve of the Lantern Festival

According to February 14th, today, Ele.me released the "2022 Lantern Festival Tangyuan Consumption Trend Report". The report shows that the popularity of glutinous rice dumplings and milk tea on Ele.me is rapidly increasing, and "sucking and eating glutinous rice dumplings" has become a new fashion for young people this year's Lantern Festival. According to reports, on the eve of the Lantern Festival, more than 8 million people searched for "glutinous rice balls" and "milk tea", of which more than 37% of the people born after 1995 accounted for more than 37%. It is reported that this year's Lantern Festival, Ele.me has jointly launched a new product of Tangyuan Milk Tea with brands such as Mixue Bingcheng, Heqi Taotao, Chunfeng, and Wukong Tea. (E-commerce News)

6. Ctrip Group is reportedly launching the "3+2" hybrid office model

According to the official Weibo of Dahecai, Ctrip Group will launch a new policy on the "3+2" hybrid office model, and from March, its employees will be allowed to work remotely from home every Wednesday and Friday. Ctrip revealed that the comprehensive promotion of the "3+2" working system will cover all employees of the group, regardless of gender, job, or salary adjustment. It is understood that at the 2021 Ctrip Group Global Partner Summit, Liang Jianzhang, Chairman of the Board of Directors of Ctrip, once revealed that Ctrip was the first to pilot, and two departments have implemented flexible office methods - allowing employees to flexibly choose office locations on Wednesday and Friday. (E-commerce News)

Cross-border newsletter

7. Booking.com will lay off thousands of employees worldwide

February 14th news, according to foreign media newark daily times, Booking.com recently notified its customer service employees that it will lay off thousands of employees worldwide because it plans to outsource almost all its customer service business. The Dutch company has 14 customer service centers worldwide and will transfer 12 of them to Majorel, a Luxembourg-based customer service outsourcing company, which employs nearly 67,000 people worldwide. (E-commerce News)

8. Amazon invests 750,000 euros to implement solar energy projects in France

On February 14, according to foreign media Global Communications Network, SolarPaint, a subsidiary of Israeli solar energy company Apollo Power, received an order worth 750,000 euros from Amazon Europe. The order is designed, delivered and installed Apollo Power's flexible, lightweight thin film solar system for generating electricity on roofs and 50 m2 sidewalks. Apollo Power also said the company's system for Amazon could provide solutions for other Amazon's construction and large logistics centers. (E-commerce News)

9. Some Shopee national sites update the return refund process and fees

On February 14, Shopee issued a notice saying that the return refund process and the execution time of the return refund-related fees will be changed. Currently, the new return refund process is applicable to all sellers of Malaysian sites, Thailand sites, Vietnam sites, Polish sites, Spanish sites, French sites, Indonesian sites, and Taiwan shrimp peels. In the new return refund process, sellers do not need to process return refund requests themselves, and the Shopee platform will evaluate all return refund requests. The update time of the seller's return refund process for Brazilian sites, Mexico sites, Chile sites, and Colombia sites will be notified separately. (E-commerce News)

10. Statista: European e-commerce sales are expected to reach US$1.16 trillion in the next three years

According to AMZ123, Statista estimates that e-commerce sales in Europe will double to $1.16 trillion in the next three years. Research predicts that Germany will rank first with 19% of European e-commerce sales and the UK will rank second with 18%. Therefore, Spain should remain at a stable level of 5%, while other European countries will increase slightly to 32%. According to Statista’s forecast data, European e-commerce sales will grow by about 20% each year from 2020 to 2025. Germany, France and the United Kingdom account for only 49% of total sales in Europe, with Germany at the top of the list. (Sina Technology)