#Laogao E-commerce Newsletter# [E-commerce Evening News on January 25]

Evening news: Taobao released the "Top Ten New Year's Goods" for the Spring Festival of the Year of the Tiger, and the products with "tigers" are sold very well; Douyin: 160,000 illegal live broadcast rooms were dealt with in 2021, 600,000 cheating accounts were blocked; JD.com's online transaction volume increased by 11 times in 9 years; it was rumored that the fast fashion e-commerce platform Shein restarted its 2022 listing plan in New York; Dingdong Maicai plans to B supply pre-made dishes...

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E-commerce newsletter

1. JD.com's online transaction volume increased by 11 times in 9 years during the Spring Festival

The consumption trend during JD.com during the Spring Festival shows that during the Spring Festival from 2013 to 2021, the online transaction volume increased by 11 times in 9 years, achieving a leapfrog growth. At the same time, consumers have more variety of online shopping during the Spring Festival, and the concentration of categories has declined year by year, indicating that consumers have become a living habit to meet their living and entertainment needs through e-commerce during the Spring Festival holiday. Judging from the trend of changing consumer shopping category structure during the Spring Festival from 2013 to 2021, among the TOP10 transaction volume categories, the transaction volume of mobile phone communications, computer offices and household appliances firmly ranks among the top three. (E-commerce News)

2. TikTok: 160,000 illegal live broadcast rooms were dealt with in 2021, banned and 600,000 cheating accounts

banned 600,000 cheating accounts. In terms of protecting the rights and interests of young people, Douyin Live continues to carry out special governance actions for youth protection to crack down on bad content involving young people. The report shows that in the "2021 Youth Protection Summer Special Governance Action", Douyin Live intercepted more than 6,000 live broadcast rewards involving minors, and blocked 419 live broadcast permissions for induced minors. (E-commerce News)

3. Kuaishou: Plans to grant 6.24 million shares to subscribe for equity, with an exercise price of HK$86.85 per share

On January 25, Kuaishou issued an announcement on the Hong Kong Stock Exchange stating that the board of directors announced that the company granted a total of 6,244,884 share options for subscribed shares under the initial public offering after-sales option plan on January 24, 2022, which must be accepted by the grantor before it can be implemented. Each share option grants its holder the right to subscribe to 1 share at the exercise price of HK$86.85 per share when exercising the share option. It is understood that as of press time, Kuaishou's Hong Kong stocks fell by 2.23%, at HK$83.35. (E-commerce News)

4. Taobao releases the "Top Ten New Year's Goods" for the Spring Festival of the Year of the Tiger, and the products with "tigers" are sold very well

According to January 25, Taobao released the "Top Ten New Year's Goods for the Year of the Tiger", namely floor washing machines, chefs' pre-made New Year's dishes, ski suits, script kills, low-card snacks, Spring Festival mobile phone cases, creative Spring Festival couplets, New Year's Flower Hug Bucket, Tiger Head Hat, and Pet New Year's Clothes. According to reports, the "tiger content rate" of New Year's goods this year has become the new "traffic password". (E-commerce News)

Internet news

5. Dingdong Maicai Plan To B supply pre-made dishes

According to the news on January 25, according to "The Third Eye Look at Retail", Dingdong Maicai plans to B to supply pre-made dishes. The project will be operated by an independent team to launch new brands, mainly for third-party sales such as retailers, catering merchants, etc. It is understood that Dingdong Maicai's pre-made vegetables development logic can be divided into category planning, supply chain construction, product research and development, and listing and sales. On the other hand, pre-made dishes will also become a key brand for Dingdong Maicai To B sales, and will expand multiple channels such as online and offline. (E-commerce News)

6. Ctrip's 2022 Spring Festival Tourism Forecast Report: The province's tourism orders account for 65%

1月25日消息，根据携程发布的《2022年春节旅游预测报告》，今年春节预订本省旅游度假产品的订单量占比达65%，省内游订单相较2019年春节增长显著。据悉，在携程于虎年开年上线的“超级周边游”活动中，上海、北京、杭州、深圳等全国14个一线、新一线城市的本地周边度假产品预订出现显著增长。在主题选择方面，亲子、泡汤占据超70%的份额；在入住天数上，超过80%的用户选择入住1天。65%的用户先浏览产品内容攻略再点击对应产品。（电商报）

Cross-border newsletter

7. It is said that fast fashion e-commerce platform Shein restarts its 2022 listing plan in New York

On January 25, two people familiar with the matter said that Chinese online fashion retailer SHEIN is restarting plans to go public in New York this year, and it is unclear how much money the company hopes to raise from its New York debut, two people familiar with the matter said. Sources said SHEIN was founded in 2008 by Chinese entrepreneur Chris Xu and began preparing to go public in the United States about two years ago, but the plan was shelved due to unpredictable markets and other reasons. A spokesperson for SHEIN said the company had no plans to go public. (E-commerce News)

8. Latin American grocery delivery startup Calii receives US$22.5 million in Series A financing

As of now, the company's total cumulative financing amount has reached US$35 million. In addition, the company plans to launch new product and service categories, including household appliances and electronics, as well as the payment tool "Calii Pay", which supports "buy first and pay later". It is understood that Calii was founded in March 2019 and currently covers more than 5,000 products, including agricultural products, meat, seafood and cooked food, and promises to complete delivery within two hours. At this stage, Calii completes the delivery of more than 2,000 orders per day, with an average customer unit price of more than US$40. (E-commerce News)

9. Wedbush: Shopify terminates cooperation with e-commerce warehouses to lower its target price to $1,296

On January 25, Wedbush analyst Ygal around ian lowered Shopify's target price from $1,500 to $1,296 and maintained a "outperform" rating. Shopify reportedly terminated contracts with multiple e-commerce warehouse distribution companies, a move that could reduce its ability to package and ship orders for merchants in the short term, the analyst said. In addition, the analyst's industry contact confirmed the news and stressed that Shopify will also withdraw Shopify merchants using the Shopify shipping network. As of the close of US stocks on Monday, Shopify was $938.49 per share. (E-commerce News)

10. Indian food delivery platform Swiggy receives new financing of US$700 million

January 25th news, according to foreign media reports, Indian food delivery platform Swiggy said on Monday that it has raised $700 million in new funds, led by investment company Invesco, mainly to accelerate the growth of its core platform and expand its fast commercial grocery service Instamart. It is reported that Swiggy raised $1.25 billion in July last year from investors such as SoftBank, Prosus and Accel. It is worth noting that over the past few months, the company has expanded its Swiggy Instamart service to 19 cities and claims that the company will reach $1 billion in annual transactions over the next three quarters. (E-commerce News)