How to optimize the title of Taobao hot search to be effective

　　Whether it is a big businessman or a novice, you know that Taobao baby search depends on the title. The quality of the baby title is directly related to the display and ranking of natural search. If there is no promotion and payment, the success of the baby title can bring a lot of traffic, so it is particularly important for the optimization of Taobao titles, especially for the words such as title marketing hot words. So how can Taobao hot search titles be optimized to be effective?

　　We need to know how to determine the category hot words. We can start from two main points. One is to search and obtain the Taobao homepage, and the other is to determine based on the Taobao index. The Taobao index address can be found in the backend of the seller, or the Baidu search page can be, so optimization can also be carried out from these two aspects. If your title hot words do not have these two aspects, then you can go in and optimize. If you already have it, you can skip the optimization part directly.

　　Search engines will first capture popular words. What are the popular words? It is very simple. When we open the browser and open the Taobao homepage, we can see that there is a row of keywords at the bottom of the search bar at the top of the homepage. All of these words are the hot words with the largest search volume. We see that there is a "more" jump connection on the far right of this row of hot words. Click in and you can see more hot word rankings.

　　After clicking "More", we saw another jump page. Here is the search hot word ranking list, including today (the same day), and the last week. Many operations will check it from here. In the past week, what keywords have consumers like to search for. Here you can see the current consumer trends, what are you most interested in, etc., which are very useful.

　　In the column on the right, there are more detailed search keyword rankings. However, the words here are all the main keywords. The main keywords mean the smallest word division of search engines, and the most basic word to identify the product to which your title belongs. For example, if your product is a mobile phone, then your main keyword must be a mobile phone, not a clothing.

　　Taobao’s title cannot exceed 30 Chinese characters, a total of 60 characters. In addition to including all relevant names of the product, it also needs to include relevant keywords for all competing products. We can find relevant long-tail keywords from the drop-down box in the search bar. All the words in the drop-down box are sold by consumers recently.

　　After entering a main keyword, some options for people to choose will appear below, such as brand, material, size, etc. These words will help accurately position them to your product, so you must have these keywords in your title. Generally speaking, the product attribute words can be added to the title for easy search.

　　The arrangement of Taobao keywords is very important. For the main keywords, you must abide by the principle of "close arrangement". In other words, in the results of the same word, the title that is closely linked to the title will appear first.

　　You can find that many people know how to optimize hot words, but don’t know how to start. It seems that optimizing a baby is time-consuming, but in fact it is not. When you are familiar with how to optimize, the optimization of a baby is very fast, and it is not very difficult to get a baby in just two minutes.

　　Some people say that if a baby's title is so long, who would write it to search for it? This is why baby's title needs to be optimized for hot words, because search engines are fuzzy search matches, and Taobao is the same. The search mechanism uses fuzzy search results, and users can accurately filter them by themselves. Therefore, the importance of Taobao's title optimization can be seen from this.