#Laogao E-commerce Newsletter# [E-commerce Evening News on January 24]

Evening News: Taobao’s “Spring Festival No Closed” event will be officially launched at 8 o’clock tonight; Taobao Live Report: The transaction volume of the live broadcast room in the 2022 New Year’s Festival increased by 20.5% year-on-year; Dingdong Maicai: Sales of related ingredients for Kuaishou cuisine increased by more than 400% year-on-year; Amazon released the 2022 Lunar New Year holiday arrangements; Lazada Vietnam Station released the industry report of "2021 E-commerce"...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Taobao’s “Spring Festival No Close” event will be officially launched at 8 o’clock tonight

From January 24 to February 8, 200,000 Taobao and Tmall merchants will ship as usual during the Spring Festival, covering 95% of cities across the country. It is reported that the "No Closed for the Spring Festival" venue covers New Year's Delicacies, New Year's Fresh Food, Big Brand Beauty, Original Design, Quality Home Appliances and other products, and the products in the venue will be marked as "Shipping as usual" on the product page to ensure delivery within 48 hours. Ele.me also provides non-closed services during the Spring Festival, and can reach New Year’s goods and New Year’s Eve dinners in over 300 cities. (E-commerce News)

2. Taobao Live Report: The transaction volume of the live broadcast room in the 2022 Goods Festival increased by 20.5% year-on-year

According to January 24, Taobao Live and iResearch Consulting recently released the "2022 Contractors' New Year's Flavor - Life Consumption Trend Report on New Year's Festival". The report shows that compared with last year, during the 2022 New Year's Goods Festival, the transaction volume of Taobao's live broadcast room channels increased by 20.5%, and the number of transactions increased by 16%. Among them, women's clothing, jewelry and food are the three most popular categories among consumers. During this year's New Year's Goods Festival, more than 400 time-honored brands certified by the Chinese Chamber of Commerce also participated and were widely loved in the live broadcast room. (E-commerce News)

3. Tmall Treasure New Brand Releases the Top 100 New Brands in 2021  

The list shows that the new brands on the list cover many categories such as beauty, food, maternal and infant, clothing, trendy toys, and family cleaning. It is worth mentioning that recently, Alibaba Mama has released five major measures including Unicorn Plan 2.0, opening up digital new capabilities, and increasing exclusive marketing activities, leading 5,000 brands to build high-quality growth of the entire network. (E-commerce News)

4. Dingdong Maicai: Sales of related ingredients for Kuaishou cuisine increased by more than 400% year-on-year before the Spring Festival

According to news on January 24, Dingdong Maicai sales data showed that since Laba Festival, the sales of ingredients around the New Year’s Eve dinner and New Year’s gift boxes have increased significantly compared with the same period. Data shows that before the Spring Festival this year, the ingredients related to Dingdong Maicai Kuaishou cuisine increased by more than 400% year-on-year, and some "Kuaishou New Year's Eve dishes" with auspicious meanings were more popular. The sales of a "Flower Blooming and Rich Yellow Crocodile Steamed Meat Cake" increased by more than 980% month-on-month. According to the person in charge of Dingdong Maicai area, starting from the weekend, you can feel the sharp increase in order volume, and some sites can even reach 1,500 orders a day. (E-commerce News)

Internet news

5. Rookie Gou starts "No Closed for the Spring Festival"

According to January 24, Cainiao Gougou announced that it will not close during the Spring Festival. From January 25 to February 6, consumers can place orders and express delivery normally in 101 cities in 22 provinces (municipalities) across the country. At the same time, starting from January, Cainiao Gou joins hands with the global sanitation and cleaning and disinfection brand Taihuashi to upgrade the express delivery door-to-door pick-up disinfection service and deepen the express delivery logistics disinfection cooperation system. (E-commerce News)

6. The WeChat red envelope cover launches new function of "fission distribution"

On January 24th, today, WeChat’s official official account “WeChat Pai” published a message introducing the new function of “fission distribution” on the red envelope cover. After the user issues the red envelope, the user who receives it can click the "Receive the same model" button to directly obtain the same red envelope cover. After the fission quantity is consumed, there will be no more "received the same model" entrance. (E-commerce News)

Cross-border newsletter

7. Amazon releases 2022 Lunar New Year holiday arrangements

On January 24, Amazon's US and European stations issued an announcement, reminding sellers who are not open during the Chinese Spring Festival to set their accounts to holiday mode to avoid ignoring orders that may affect performance. Amazon said that account health support will be closed from 2:30 pm on January 31, 2022, and will also be closed on February 1, 2022, and will resume operations on February 2, 2022. Sellers can visit the Listing Status page to learn more about setting up Listing status for holidays, holidays, and other absences. (E-commerce News)

8. PacPort, the "Last Mile" solution supplier, completed Series A financing

According to 36Kr, the "Last Mile" solution supplier "PacPort" recently completed a Series A financing, with an exclusive strategic investment from Aiphone, Japan's largest access control communication system brand. PacPort said that in addition to financing, the company will also carry out in-depth cooperation with Aiphone in product development, market expansion and other aspects to provide more efficient express delivery services to apartment and residential users, and also help express delivery companies improve the "last mile" distribution efficiency and thus reduce carbon emissions. According to reports, PacPort was established in Japan in May 2018. It is a company that uses the Internet of Things and cloud technology to alleviate labor shortage and redistribution problems in the home delivery process. (E-commerce News)

9. Lazada Vietnam Station releases the "2021 E-commerce" industry report

On January 24, Lazada Vietnam Station recently released the "2021 E-commerce" industry overview report, which has conducted in-depth research on the changes in Vietnamese consumer behavior in 2021.

The report pointed out that Lazada Vietnam Station, as a whole, has expanded its age range, spending more time on the platform, and is willing to buy more and higher value orders. By analyzing changes in target audiences, the report found that e-commerce platforms attracted more sellers from the fast-moving consumer goods industry (related to increased demand) and non-city sellers than before.

The report said that 58% of Vietnamese consumers believe they will continue to buy groceries on e-commerce platforms, and 53% of consumers say that online groceries have become the norm for life. (E-commerce News)

10. Shopee adds relevant policies during the 2022 Spring Festival

On January 24, Shopee issued a notice saying that in order to provide sellers with better services, the Shopee platform has added relevant policies during the Spring Festival.  

It is reported that the Shopee platform will extend the processing time limit for returns and refund requests. Currently, the new and old return refund process is switching stage, so sellers who use different return refund processes will have the following different exemptions. During the Spring Festival in 2022, if the buyer requests a return refund, the time limit for the seller who has not entered the new return refund process will be extended if the timeout does not reply.

During the Spring Festival in 2022, if the buyer requests a return refund, the seller who has entered the new return refund process will file a dispute online about the return refund result determined by the Shopee platform. It should be noted that if the seller does not initiate a dispute over the results of the return refund online within the specified time, it will not be possible to raise the dispute again. (E-commerce News)