Evening News: Tmall Xiao Black Box Report: Tmall’s new product releases exceeded 200 million in 2021; JD Home launched the Spring Festival “delivery and assembly-free” service; Dingdong Maicai: The sales of pre-made dishes in 2021 increased by 300% year-on-year; Shopee will comprehensively upgrade the seller center; eBay adjusts the SpeedPAK service time during the 2022 Spring Festival...
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1. Tmall small black box report: Tmall new product releases exceeded 200 million in 2021
On January 17, the "2021 Online New Product Consumption Trend Report" recently released by Tmall Xiaohei Box pointed out that in the year after the normalization of the epidemic, China's consumer market has been under steady pressure, but the demand for online new product consumption has developed strongly. Data shows that in 2021, Tmall's new product release volume exceeded 200 million, and the number of heavy new product consumption exceeded 120 million. The transaction amount of Tmall's new product accounts for 35% of the Tmall market, and the supply and demand of new products remained active. The report shows that in the past three years, the cumulative annual transaction volume of Tmall's new products has increased by more than 30% year by year. At the same time, the cycle required for the annual sales of new products to reach 10,000, 100,000, 10 million, 10 million, and 100 million sales has also become shorter and shorter. (E-commerce News)
2. Xiaomi member-based e-commerce platform Youpin Youyu will terminate its operations on March 17
On January 17, Xiaomi's new domestic membership e-commerce platform Youpin Youyu announced that it will terminate operations on March 17, 2022, and users will be unable to access the Youpin Youyu App and mini programs. The official stated that "Xiaomi Youpin UP Membership" will be given free of charge to Youyu members during the valid period so that users can continue to enjoy the membership services provided by Xiaomi Youpin; regarding the personal virtual assets in the user's account, the official will provide relevant solutions. (E-commerce News)
3. JD Home launches "Discharge and no-closed" service during the Spring Festival
From January 24 to February 15, users will purchase bathrooms, lamps and bathroom heaters, clothes drying racks, smart locks, computer chairs, children's learning tables and chairs on JD.com. After placing an order, they can enjoy delivery and installation non-closed services. The delivery staff can flexibly provide delivery services on-site according to the time they have made an appointment with the customer. It is reported that during the Spring Festival, nearly 300 cooperative stores and nearly 10,000 products support JD.com’s home “delivery and packaging will not be closed” service. In addition, this year, JD Home has significantly expanded the coverage area of the "delivery and installation" service, covering 129 prefecture-level cities and 591 districts and counties. (E-commerce News)
4. Dingdong Maicai: The sales of pre-made dishes in 2021 increased by 300% year-on-year
According to January 17, recently, fresh food supply chain company Dingdong Maicai released the "2021 Annual Consumption Trend Report". Data shows that in 2021, the sales of Dingdong Maicai’s pre-made dishes increased by 300% year-on-year, and the penetration rate of orders containing pre-made dishes in the overall order has exceeded 40%. In addition, among users who purchase pre-made dishes, more than 70% of users are under 35 years old. In terms of time, pre-made dishes orders account for 66% and 34% respectively on weekdays and weekends. It is understood that Dingdong Maicai's pre-made dish series currently has more than 1,000 SKUs, and last year, the national regional sales of the pre-made dish series exceeded 100 million servings. (E-commerce News)
Internet news
5. Dangdang's active customers in 2021 will reach 60 million female customers account for 53%.
On January 17, Liu Yu, head of the main site procurement center of Dangdang Publications Division, recently summarized the user situation of Dangdang in 2021. Data shows that as of 2021, Dangdang had 60 million active customers, and female customers accounted for 53%. Guangdong, Jiangsu, Shandong, Zhejiang and Beijing are the top 5 most purchasing power. It is understood that in 2021, Dangdang established the strategic goal of transforming into a cultural company and made the largest organizational structure adjustment in history. Dangdang has conducted more than 56,000 live broadcasts in the main website APP, Douyin self-broadcasting and Tmall Dangdang flagship store, with a total of more than 100 million viewers. (E-commerce News)
6. Flash delivery "No Closed for the Spring Festival" provides instant delivery services in the same city to 229 cities
On January 17, Shinshang recently announced that it will not close during the Spring Festival, and will continue to provide one-to-one city instant delivery services to 229 cities across the country during the Spring Festival. At the same time, Flash Delivery will provide Flash Delivery workers with Spring Festival lucky bags and various daily necessities, and provide Flash Delivery workers with continuous service during the festival with tens of millions of rewards for Spring Festival orders. Flash delivery said that due to the ongoing epidemic, many wanderers working outside could not return home. As a delivery platform that adopts the crowdsourcing model, Flash Delivery provides jobs for a large number of stranded people and absorbs them to become registered Flash Delivery employees. It not only solves the supply and demand problems of capacity orders, but also drives a large number of idle people to increase their income part-time jobs. (E-commerce News)
Cross-border newsletter
7. Heat, a fashion luxury blind box e-commerce company, received $5 million in seed round financing
According to foreign media reports, recently, London-based fashion luxury blind box e-commerce company Heat announced that it had received a seed round of financing of US$5 million, with the lead investor being LVMH's luxury venture capital fund and venture capital company Antler. It is understood that for the Generation Z market, Heat has sold more than 20,000 mysterious boxes since its launch in 2019. Currently, blind boxes are divided into two categories. Gray blind boxes are priced at US$400, containing 2 to 3 luxury items, with a market value of US$675; blue blind boxes are priced at US$675, containing 2 to 4 items, with a market value of US$1,200. (E-commerce News)
8. Shopee will fully upgrade the seller center
According to January 17, today, Shopee issued an announcement stating that the seller's store will be upgraded to the China Seller Center (CNSC) on January 18. If the seller opens an overseas warehouse store, the overseas warehouse store will be upgraded separately from the seller's other non-overseas warehouse stores. The seller's overseas warehouse store in this upgrade may not be upgraded for the time being.
Before this, sellers need to pay attention to the following things: First, complete the binding and setting of parent-child account in advance. The China Seller Center only supports parent-child account login. In order to better manage the seller's store, please bind the store to the main account in advance; secondly, if you use ERP, authorize the ERP in advance. If the seller uses ERP to manage products, please use the main account in advance to complete the ERP authorization in the ERP system used by the seller. If no authorization is made, it will not affect the seller's use of ERP delivery, but it will affect the product management.
In addition, set up product information and inventory in advance. Since January 18 is a large-scale upgrade, the upgrade may have a certain waiting time (28-36 hours). After logging into the China Seller Center, the seller clicks to upgrade. The product information cannot be edited before the upgrade is completed, but the shipment can be delivered normally. Therefore, sellers can set up product information in advance and add inventory so that the goods can still be shipped during the upgrade waiting period. (E-commerce News)
9. eBay adjusts SpeedPAK service time during the 2022 Spring Festival
According to the news on January 17, eBay issued a notice today saying that as a direct mail logistics solution customized by eBay for cross-border export e-commerce sellers in Greater China, SpeedPAK's collection service during the Spring Festival will be affected to a certain extent.
Among them, the 15 major cities, including Shenzhen, Guangzhou, Dongguan, Foshan, Huizhou, Quanzhou, Nanyang, Zhengzhou, Suzhou, Beijing, Jinhua, Shanghai, Hangzhou, Wuhan and Lianyungang, will be suspended during the Spring Festival from January 29, 2022 to February 3, 2022. The deadline for collection services is January 28, 2022, and the day for collection services is February 4, 2022; the deadline for self-delivery services is January 28, 2022, and the day for self-delivery services is February 4, 2022. (E-commerce News)
10. The return period of Russian e-commerce Ozon has been shortened from 30 days to 7 days
January 17th news, Ozon recently announced new returns regulations to reduce costs and reduce warranty service expenditures, which means that all Russian buyers of any goods purchased on Ozon will automatically agree to the new regulations. The new regulations apply to goods in perfumes and cosmetics, personal care products, furniture, electronics, daily chemicals, socks, automotive and motorcycle parts, medical products and complex technologies.
It is reported that the main changes include a 30-day worry-free return shortening to 7 days. As for products with unqualified quality, the return period is also shortened to within 7 days, and the return period of complex technical products is extended to 15 days. Previously, the warranty period for products on Ozon was 365 days, which has now been shortened to 30 days, while the premium subscription is 60 days. The warranty period of complex technology products remains unchanged for 365 days. (E-commerce News)
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