#Laogao E-commerce Newsletter# [E-commerce Evening News on January 7]

Evening News: The "100 Short-selling Rural Plan" of Tmall New Year's Goods Festival was officially launched; the express market management measures are to be revised: reselling waybills are not allowed illegally; Xiaohongshu released the "Top Ten Life Trends in 2022": The ice and snow are on the list; Lazada launches the self-delivery and self-delivery package group function; Wish will turn off the "price reduction empowerment" function...

Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. The "Short Selling 100 Rural Areas Plan" of Tmall New Year's Goods Festival officially launched

According to January 7, today, the "Short Sale 100 Rural Areas Plan" of Tmall New Year's Goods Festival was officially launched. Celebrities such as Ouyang Zhongcan, an academician of the Chinese Academy of Sciences, and Wang Jiachao, a triathlete at the Tokyo Paralympic Games, will endorse local agricultural products through Taobao live broadcasts and social media. It is understood that the "Short 100 Rural Areas Plan" of Tmall New Year's Goods Festival will cover agricultural products in 23 provincial administrative regions and more than 110 counties. All the merchants in the special agricultural assistance session are merchants from the origin. The calculation method of the number of short-selling villages is to divide the final sales of specialty agricultural products by the annual average output of a local village. (E-commerce News)

2. Alibaba's Every Square and Every House work with Evergrande Building Materials to create the "Home New Year's Festival"

On January 7, Hangzhou Evergrande International Building Materials and Home Furnishing Expo Center and Alibaba's home decoration platform - Meiping and Every Household. Relying on mature systems, huge database resources and a strong designer team, we will work with the eight major brands in the museum to create the "Home New Year's Festival". From January 7 to January 11, we will open a new way of home shopping with online live broadcast + offline shopping. (E-commerce News)

3. The express delivery market management measures are to be revised: reselling waybills shall not be used illegally

On January 7, the State Post Bureau issued a notice on public soliciting opinions on the "Proof Market Management Measures". The draft for soliciting opinions proposes that enterprises operating express delivery business should establish management systems and operating procedures such as production, use, storage, and destruction of express waybills, and adopt security technical measures such as encryption and de-identification to protect the security of express waybill information, and shall not fully display the identity information of natural persons. No unit or individual may illegally use or resell express waybills. (E-commerce News)

4. News says Kuaishou's multiple departments layoffs plan for domestic business break even this year

On January 7, according to "LatePost", Kuaishou's main site production and transportation line, commercialization, internationalization and e-commerce departments laid off employees, and the specific layoff ratio is unknown. This round of layoffs target both old employees and newcomers who have not passed the probation period. Kuaishou will compensate employees according to the statutory N+1 basis. The report also said that this year Kuaishou has set a goal of breaking even in domestic business. The company previously canceled some employee benefits to reduce employee costs and plans to increase ad loading rates to increase revenue, increasing at least 1 percentage point from the current 10%. (E-commerce News)

Internet news

5. Xiaohongshu released "Top Ten Life Trends in 2022": Ice and snow are on the list

On January 7, Xiaohongshu recently released the "Top Ten Life Trends in 2022", predicting that new Chinese style outfits, air frying pans, sober buying, casual environmental protection, mountain life, urban roaming, immersive experience, interest and side jobs, back-to-nest entrepreneurship, and the ice and snow trend will become a more popular lifestyle in 2022. Data shows that in 2021, the search volume of Xiaohongshu's "Ski Tutorial" increased by 100% year-on-year, and has increased significantly for two consecutive years. In the second half of 2021, the number of notes related to "City Roaming" on Xiaohongshu increased by more than 8 times month-on-month. (E-commerce News)

6. "Oriental Selection" officially entered the WeChat video account

According to January 7, recently, "Oriental Selection", a live streaming platform under New Oriental Online, officially entered the WeChat Video Account and started the first live broadcast on the WeChat terminal. The relevant person in charge said that the live broadcast is mainly for all New Oriental employees and old students, and hopes to thank the "old friends" for their support to New Oriental with a greater discount. It is understood that on December 28, 2021, New Oriental launched the live streaming platform "Oriental Selection". At the same time, Yu Minhong opened his first live streaming and sales show on Douyin. (E-commerce News)

Cross-border newsletter

7. The cross-border e-commerce business in Xinjiang Horgos Comprehensive Bonded Zone exceeded 1.6 billion yuan throughout the year

According to statistics, in 2021, the cross-border e-commerce business of Xinjiang Horgos Comprehensive Bonded Zone achieved RMB 1.69 billion. It is reported that on the first day of the new year, the comprehensive bonded area ushered in its first cross-border e-commerce business. A batch of goods were shipped from Shenzhen from Horgos and shipped to Hungary and Belgium. The total volume of goods was 35,668 parcels and the total value of goods was US$11.202 million. (E-commerce News)

8. Lazada launches self-delivery and self-delivery package group function

On January 7, Lazada announced the launch of the self-delivery and self-delivery package grouping function. Lazada said that in order to help merchants reduce costs and improve efficiency in logistics, the Lazada platform package delivery function in 2022 has covered all scenarios, including free collection, paid collection, collection points, self-delivery, and self-delivery. The system carries out packages and shipments. The delivery of packages means that the merchant fulfills the contract, and the merchant’s timeliness is increased by 24-48 hours. At the same time, it can also avoid order cancellations due to slow shipment or waiting for scanning. (E-commerce News)

9. Wish will turn off the "price reduction empowerment" function

According to January 7, Wish recently issued an announcement stating that Wish will turn off the "price reduction empowerment" function on January 15, 2022 UTC time. Wish said that the "price reduction empowerment" function is to launch a new merchant promotion platform, which is expected to be launched in the first half of 2022. The new platform will provide more promotional tools to help merchants increase sales and improve Wish Standards rating. It is understood that Wish launched the "price reduction empowerment" function in 2019, which is designed to help merchants explore more channels to increase product display/exposure and provide products with more competitive prices. (E-commerce News)

10. Jitu Express announced that it will officially operate the express delivery network in the UAE and Saudi Arabia

On the morning of January 7, Jitu Express officially announced today that it would launch express network operations in the UAE and Saudi Arabia. The UAE and Saudi Arabia are the first countries covered by Jitu Express in the Middle East. So far, Jitu Express's global express service network has expanded to 10 countries. It is understood that Jitu Express launched the Middle East expansion plan in April 2021. At present, Jitu Express has established a nationwide own distribution network and a localized warehousing system in the UAE and Saudi Arabia respectively, covering all local provinces and regions. As an important part of express delivery services, the UAE and Saudi versions of Jitu Express App were also launched simultaneously recently. (E-commerce News)