Alibaba CEO Zhang Yong: Global Resonance Creates Global Heights

　　[Laogao E-commerce] "Double 11 creates both China's height and global height. Behind it is the global resonance of Double 11 that creates global height." In the early morning of November 12, Alibaba Group CEO Zhang Yong and representatives of consumers, merchants and couriers from five continents around the world witnessed another new business miracle. As of 24:00 on the 11th, the total transaction volume of the 2017 Tmall Double 11 Global Carnival exceeded 168.2 billion yuan.

　　The first advocate of Double 11 used a series of "heights" to summarize the global social coordination triggered by Double 11 this year - the total transaction volume exceeded 168.2 billion yuan, of which wireless transactions accounted for as high as 90%; the number of Alipay payments reached 1.48 billion, a year-on-year increase of 41%; the peak payments reached 256,000 transactions per second, 2.1 times that of last year, setting a new peak record last year; the volume of logistics orders generated reached 812 million orders; global netizens participating in Double 11 covered 225 countries and regions... Since midnight on the 11th, numbers have continued to burst their imagination, and Tmall Double 11 fully demonstrated the miraculous speed of China and the world's height.

　　In Zhang Yong's view, this year's Tmall Double 11 has completed the integration of online and offline and the comprehensive integration of domestic and overseas in just 24 hours. This new retail wave that swept the world shows a "four-dimensional resonance" from time to space. From the depth and breadth of the burst of commercial power, the scope of this "resonance" is constantly expanding and the amplitude is continuously increasing. The far-reaching impact of its business world and global society is far from over.

This year's Double 11 is not only the Double 11 on mobile phone screens, but also the Double 11　　from the entrance of the street corner village to the core business districts of first-tier cities . During Double 11, 52 offline core business districts around the world radiated over 100 million people, and more than 50 million consumers participated in Double 11 interaction through their mobile phones. More than 1 million merchants have been connected online and offline, nearly 100,000 smart stores, 600,000 retail stores, and 30,000 "Tmall Preferred" Village Taodian, bringing a truly three-dimensional and all-round new retail experience. Many offline stores have seen a hot and long queues, and social retail has entered a golden period.

　　The opening of new retail online and offline has also made Tmall Double 11 "Billion Yuan Club" a group image that attracted the attention of the world's business community. As of 23:30 on the 11th, 157 merchants around the world had sales of more than 100 million yuan on Tmall.

　　Among them, 17 companies sold over 500 million, and 5 companies sold over 1 billion. "It is an amazing achievement to reach such a height in a day. It also reflects that the global retail industry has entered a new historical stage from the time merchants are exposed to the Internet to the current comprehensive integration with the Internet." Zhang Yong said.

　　"One-day transaction volume exceeds 100 million" is no longer simply a sales performance - it is not only a reflection of consumer quality consumption, but also the result of China's economy improving quality and efficiency; it is not only a co-creation of China's manufacturing to Chinese creation and Chinese brands, but also a transformation of global business collaboration driven by the technology and spirit of the Internet.

　　"How to do Double 11 in the future?" Zhang Yong has been asked this question repeatedly over the past 9 years. In the eyes of this Double 11 advocate and witness, the resonance of technological innovation and commercial innovation, the resonance of online and offline, and the commonality between domestic and overseas will jointly create a new and different Double 11.

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