Evening news : Amazon: It is recommended that sellers use model pictures in the main pictures of clothing; the new C2M small appliances made in JD.com increased by more than 4 times on the day of the launch of sales; Xingsheng Youxuan spent 2 billion yuan to establish a marketing service company in Hunan; Alibaba 1688 implemented banned information release control on Wangshou; Kuaishou's "Small Shop Trust Card" will be officially launched on June 1...
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E-commerce newsletter
1. Kuaishou's "Small Shop Trust Card" will be officially launched on June 1
On May 24, Kuaishou E-commerce held a launch conference for the "Kuaishou 616 Quality Shopping Festival". Luo Qiong, the head of Kuaishou e-commerce platform experience, once again emphasized "Don't cheat old irons" and said that "Kuaishou E-commerce will create an ultimate trust system that will trust 1 billion users." For the first time, it systematically demonstrated and explained the entire ultimate trust system to the outside world, and also demonstrated the determination of Kuaishou e-commerce experience and governance. Based on this, Kuaishou's "Small Shop Trust Card" will be officially launched on June 1. It is reported that the trust card includes differentiated rights and interests with different gradients such as "refunds but not returns", "returns and freight", and "one fake one and ten compensation". (E-commerce News)
2. Alibaba 1688 implements banned information release control on Wangpu
On May 24, Alibaba China Station issued an announcement that in order to promote the sustainable and healthy development of the 1688 trading market, Alibaba is expected to implement the banned information release control on Wangpu on May 31. Please check it in time. After the platform's investigation, Wangpu will directly delete the illegal sections after publishing prohibited information. (E-commerce News)
3. The appeal rate of Tiantian Express, UPS and Debang Express is relatively high in April
On May 24, the State Post Bureau recently disclosed the complaints of postal industry users in April 2021. The average complaint rate of express delivery companies nationwide (million express parcels business volume) was 1.95, and the average effective complaint rate was 0.16. Among the main problems of users' complaints against express delivery companies, the average complaint rate of short-term express delivery is 0.65, the average complaint rate of delivery service is 0.44, the average complaint rate of express delivery damage is 0.42, and the average complaint rate of express delivery delay is 0.33. Among them, the complaint rates of Tiantian Express, UPS, Debang Express, FedEx, Zhaihui Express, Yousu, Suer and DHL are relatively high, with 67.21, 14.99, 11.50, 8.36, 7.40, 6.55, 5.44, and 5.34 respectively. (Tianxia Online Business)
4. Xingsheng Youxuan spent 2 billion yuan to establish a marketing service company in Hunan
According to news on May 24, Tianyan Check information shows that on May 21, Hunan Xingsheng Youxuan Marketing Service Co., Ltd. was established with a registered capital of 2 billion yuan. The legal representative is Zhou Ying. The business scope includes brand promotion and marketing; marketing planning services; corporate management consulting services; brand planning consulting services, etc. Shareholder information shows that the company is wholly owned by Hunan Xingsheng Youxuan Network Technology Co., Ltd. (Tianxia Online Business)
5. The new C2M small household appliances made in JD.com increased by more than 4 times on the day of its launch
On May 24, on May 21, a number of new C2M small appliances jointly built by JD.com Home Appliances’ “Super NEW Plan” were released on all channels such as JD.com Mall, offline Qixian Supermarket and JD.com Home Appliance Store. On that day, the sales amount of small appliances made in JD.com and the number of transaction users both increased by more than 4 times year-on-year, "the single product was hit immediately after its debut." It is understood that the "Super NEW Plan" is the core position of JD Small Home Appliances' new product in 2021. Under the annual theme of JD Home Appliances' "Renew Your Life", products are built in-depth around Novelty, Experience, Wave and the brand. (Yibang Power)
Internet news
6. Alibaba's global marketing will achieve brand digital upgrade
According to May 24, Alibaba's all-domain marketing will promote brand digital upgrades from three aspects: full-domain content, full-domain membership, and sales growth locker. It is reported that at the previous Alibaba Data Service Ecological Conference, Alibaba Group Chief Marketing Officer Dong Benhong shared the keynote speech "New Potential Energy of Brand Deterministic Growth". The speech mentioned that Alibaba's global marketing will be upgraded. (E-commerce News)
Cross-border newsletter
7. Antarctic E-commerce: Cross-border business is being laid out
On May 24, in response to investors' questions about cross-border e-commerce business, Antarctic E-commerce recently responded that cross-border business is being laid out, so please pay attention to the company's later updates on related matters.
In February this year, Antarctic E-commerce stated that the company has been closely following the development of cross-border e-commerce industry and has established a cross-border e-commerce business unit, and the management team is actively recruiting.
The project is still under planning. The company plans to target consumer markets such as Europe, America, Australia, the Middle East, India and Southeast Asia, and its business covers multiple categories such as clothing, 3C, maternal and infant, beauty, pets, home textiles, etc.
According to data, Antarctic E-commerce focuses on e-commerce channels, based on brand authorization business, integrates up, mid and downstream resources of the supply chain, and provides efficient industrial services to the industrial chain. The company's main brands include Antarctic Man, Katile Crocodile, and Jingdian Teddy. Each brand covers and positions different consumer groups and levels. (Sina Finance)
8. Amazon: Sellers recommend that they use the image of a model in the main image of the clothing
According to May 23, Amazon's US website recently announced that internal research shows that buyers not only like to see clothing products displayed by models, but also like to see various types of models.
Amazon says highlighting clothing on models of different body shapes, skin tones, races, hair color and textures, physical fitness, gender expression and age is an effective way to connect with buyers and improve their shopping experience.
The announcement shows that in order to give the buyer the best experience, sellers may see the non-personal model display image of adult clothing being replaced with the corresponding model display image. Amazon recommends that sellers use the image of a person model in the main image.
Regarding how to improve clothing pictures, the platform said Amazon's guide to fashion clothing images will provide sellers with tips on "how to show their products" and "how to use personal models to enhance sellers' brand influence." This guide provides a complete overview of how to use pictures, best practices and technical requirements in the mall.
It is understood that Amazon Image Service plans to provide professional photography for qualifying products, including pictures with models. (CCTV News)
9. Amazon Japan website cancels the FBA’s number of shipments/replenishment restrictions
According to May 23, recently, Amazon's global logistics team stated that Amazon's Japanese site has lifted the quantity restrictions on the delivery/replenishment of the Amazon FBA (FBA) product level that will be implemented in July 2020.
Amazon’s global logistics team reminds that when sending/replenishing, sellers refer to the “Suggested Replenishment Quantity” and “Suggested Shipping Date” on the “Supplemented Inventory” page of the seller’s platform to arrange the shipment quantity, replenish inventory in a timely manner, and continue to improve the FBA inventory performance indicator (IPI) score by managing redundant inventory.
At the same time, Amazon Japan website has also lifted the limit on the number of new FBA products to enter. At present, Japanese website sellers can add more new product selections based on actual business situations, and can use the "Amazon Fiscal Year New Products Warehouse Preferential Plan" to save new costs.
According to reports, new FBA products that meet the requirements of the "Amazon Fiscal-by-Freight Company New Product Warehouse Preferential Plan" can enjoy free advertising, free warehousing, free removal, free return processing, etc. for a limited time.
It is worth mentioning that Amazon implemented the issuance/replenishment quantity limit in July 2020 to help it properly receive and store sellers' products in order to successfully prepare for the peak sales season. At present, Amazon's European and American sites have not completely lifted this restriction. (E-commerce News)
10. Lazada 618 promotion: Malay Station creates a live streaming channel for Chinese products
According to May 23, Lazada recently announced the details of the 6.6 promotion and the 618 promotion. The platform also stated that in order to attract more consumers to participate in the big promotion, Lazada Malaysian site will officially launch Chinese language on its APP in June. According to reports, about 25% of people in Malaysia currently use Chinese.
Specifically, the activity time of the six countries in Lazada 6.6 promotion is: Malaysia, preheating from May 25 to June 3, and selling from June 4 to June 6; Indonesia, preheating from June 1 to June 5, and selling from June 6; Thailand, preheating from June 1 to June 5, and selling from June 6 to June 8; Singapore, preheating from May 28 to June 5, and selling from June 6; Vietnam, preheating from June 1 to June 5, and selling from June 6 to June 10; Philippines, preheating from May 31 to June 5, and selling from June 6 to June 8.
The Lazada618 promotion event is: Malaysia, preheating from June 15th to June 17th, and selling on June 18th; Singapore, selling on June 18th.
Lazada mentioned that its Malaysian site will create an exclusive live streaming channel for Chinese products and invite many KOLs to promote and attract traffic for Chinese brand promotion. At the same time, the key live broadcast categories shared by the platform include: home & life; fashion; electronic accessories; health and beauty.
In addition, in this 618 promotion, Quanjibao will recharge and give back to some merchants on the Malay site, with multiple recharges and rebates for limited time. Specifically, from June 15th to June 18th, the cashback will be returned to Quanjibao Wallet in the form of a red envelope, and the cashback time will be 10 working days after the end of the recharge period. (Sina Finance)
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