#Laogao E-commerce Newsletter# [February 23 E-commerce Evening News]

Evening information:

1. The daily number of active users of Toutiao’s “Discover” channel has exceeded 10 million;

2. Taote launched the "Tao Factory Single Product Sales Championship Plan" in the national industrial belt;

3. In 2022, Kuaishou short dramas have daily active users of 260 million;

4. Forbes released the 2023 Hong Kong Rich List Ali Tsai Chongxin ranked ninth;

5. eBay releases the 2022 second-hand e-commerce survey report...

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E-commerce newsletter

1. Taote launches the "Tao Factory Single Product Sales Championship Plan" in the national industrial belt

On February 23, Taote launched the "Tao Factory Single Product Sales Championship Plan" in the national industrial belt. The Taobao factory's single product sales champion refers to the merchant's growth into the sales champion of a certain category of Taobao through Taobao, which is called the Taobao sales champion in the industry. Currently, merchants can directly connect to nearly 1 billion consumers on Taobao and Taobao without opening a store. Tao Factory will adopt the "1+3" operation model for selected factories in each category, namely one main factory and three potential factories, to ensure the factory traffic and sales. (Sina News)

2. Today's Toutiao "Discover" channel has exceeded 10 million daily active users

On February 23, "LatePost" learned that double-column pictures and texts with development forms similar to Xiaohongshu have become the highest priority task of Toutiao. Based on Toutiao's huge user base, the number of active users of the "Discover" channel that carries such content has exceeded 10 million daily, but its users last only 3 minutes. A ByteDance person said that the "Discover" channel is still in the experimental period, and the style of painting is also very different from that of Xiaohongshu. The current focus is to promote creators' contributions and improve their style of painting. A relevant person in charge of Toutiao responded to the above information that the user duration information of the "discovery" channel is inaccurate. (LatePost later)

3. In 2022, Kuaishou short dramas have daily active users of 260 million

Data disclosed by Kuaishou shows that in terms of short dramas, Kuaishou's daily active users reached 260 million in 2022, and the number of paid users now increased by more than 480% compared with April 2022. Kuaishou is already the largest short drama consumer market in 2022. In 2023, the peak daily active users of Kuaishou mini games exceeded 10 million, and the completion rate of Kuaishou native mini games was more than twice that of the industry average. In addition, the total transaction volume of Kuaishou's real estate business in 2022 exceeded 10 billion. In the field of recruitment, at the beginning of 2023, more than 500,000 resumes applied for employment were submitted to employers through Kuaishou every day. (Kuaishou Magnetic Engine Business Insight)

4. Taobao announced that nearly 1 million netizens will watch online live broadcasts in 2023

According to February 23, the third Taobao Ugly World Award Ceremony ended last night. Nearly 1 million netizens watched the live broadcast online to witness the release of the "Five Eagles of the Year" in 2023. It is understood that since the launch of the Taobao Ugly World Competition on February 14, netizens across the Internet have actively nominated for "Presenting Ugly". After layers of selection, a total of 40 Ugly World products were shortlisted for the final selection last night. In the end, the brain-flowered hat, princess down jacket, human-faced clay mobile phone case, the green horse hood and the little frog doll suit from the Gansu Provincial Museum stood out on the shortlist like a "god fighting" and won the title of "ugly thing of the year". (China.com Technology)

5. Wonderful Technology was awarded the title of "2022 Beijing Business Model Innovation Brand"

On February 23, the "2023 Beijing Commercial Brand Conference and 2022 Beijing Top Ten Commercial Brands Announcement" event, guided by the Beijing Municipal Bureau of Commerce, hosted by Beijing Daily News Group and Beijing Commercial Federation, and hosted by Beijing Business Daily, was recently held at Beijing International Hotel. Among them, Wishmai Technology was named "Beijing Business Model Innovation Brand in 2022". As a brand event for the Beijing Consumer Season, the Beijing Commercial Brand Conference will continue to help the smooth development of the Beijing Consumer Season. This year, the Beijing Consumer Season will be themed "Beijing Color Consumption Wonderful Life", and the whole city will jointly carry out the 2023 Beijing Consumer Season activities. (Worth buying technology)

Internet news

6. Online car-hailing orders grow beyond expectations, Gaode raises its target

The order volume of both platforms increased by more than 20% compared with before the Spring Festival, and nearly 40% compared with the first week of the introduction of the new ten items in December last year. The rapid growth of orders comes from the recovery of user travel demand after the epidemic adjustment, and also from active subsidies from the company side. A relevant person in charge of Gaode responded to the above information, saying that "the daily order quantity and target data are not true." An online car-hailing industry insider believes that Gaode may start the first battle in South China, which is a large market, accounting for 20% of China's entire online car-hailing market. Currently, Gaode accounts for nearly 30% of China's online car-hailing market. (LatePost later)

7. Forbes released the 2023 Hong Kong Rich List Ali Tsai Chongxin ranked ninth

On February 23, Forbes magazine released the 2023 Hong Kong Rich List, among which Alibaba Executive Vice Chairman Tsai Chongxin ranked ninth with a net worth of US$8.5 billion. It is worth mentioning that last year, Tsai Chongxin ranked ninth in Forbes' 2022 Hong Kong Rich List with a net worth of US$9.1 billion. Forbes magazine's top five Hong Kong richest people list in 2023 are: Cheung Kong founder Li Ka-shing once again ranked the richest man in Hong Kong, with net assets increasing by US$3 billion to US$39 billion compared with last year. Henderson Property founder Li Ka-ji's net assets fell 11% to US$30.3 billion, still ranked second. New World Development Zheng Jiachun's family continues to rank third with US$28.9 billion. (Interface News)

8. Quark sued Gaotu for unfair competition and claimed tens of millions of yuan

On February 23, the case of Quark suing Gaotu for unfair competition was officially filed in the Hangzhou Intermediate People's Court. Gaotu App, a subsidiary of Gaotu Company, is accused of illegally stealing the Quark App University question bank. Quark asked Gaotu to stop infringement immediately and compensate for economic losses of 10 million yuan. This is also the first infringement case in China involving university question bank data. It is reported that the University Pass service launched by Quark App provides college students with learning resources and smart tools. At present, Quark has established a database of multiple disciplines and different types of exercises, and enjoys a high reputation among the college student group. (China Economic Network)

9. Hema Fresh's first Shandong store will close offline business at the end of February

On February 23, Hema Fresh's first Shandong store Thumb Square Store recently issued a business adjustment announcement stating that due to the company's business optimization, upgrading and adjustment, Thumb Square Store will close offline business after the business ends on February 28, and the online business will not be affected. Relevant member rights and gift cards in the account can continue to be used in all Hema stores in Qingdao. It is understood that the Big Thumb Square Store is the first store in Hema Fresh in Shandong, and is located in the original location of China Resources Vanguard Supermarket. This is not the first store that Hema Fresh closed in Qingdao. As early as February 2022, Hema Fresh Qingdao Taishan Road store announced the closure of online and offline businesses. (Qingdao Daily)

Cross-border newsletter

10. eBay releases the 2022 second-hand e-commerce survey report

According to February 23, eBay recently released its third annual e-commerce report, analyzing the sales characteristics of second-hand products on the platform in 2022. In the United States and Canada, sellers include sellers whose total value is less than $10,000 or whose transactions are less than 25 in a year. In the UK, Germany and France, sellers include any seller who claims to be C2C. This year, eBay also surveyed 7,459 buyers in the United States, the United Kingdom, Canada, Germany, France, Italy, Australia and Japan for the first time. 79% of sellers said their sales on eBay remained unchanged or increased over the past six months due to the economic downturn. (ebay)