#Laogao E-commerce Newsletter# [E-commerce Evening News on July 12] 1. The "real shooting" channel of short videos in Taobao stores was launched in April, and 10,000 stores have been opened; 2. Alibaba Mama’s internal testing of the "super recommended" new product promotion function; 3. WeChat Payment: Technological innovation is an important driving force for industrial upgrading; 4. Qutoutiao COO Chen Sihui: It will use different products to enter the Fifth Ring Road; 5. General Administration of Customs: Customs will improve the cross-border e-commerce statistical system...
E-commerce newsletter
1. The "real shooting" channel for short videos in Taobao stores was launched in April, and 10,000 stores have been opened.
The short video "real shooting" channel in Taobao stores was launched in April this year, and more than 10,000 stores have operated the channel. Currently, there are four types of short videos in the channel, including must-buy in the store, new in the store, Taobao Encyclopedia and store notes. Must-buy and new products in the town store are focused on introducing products and planting grass for consumers. Tao Encyclopedia and Store Notes will introduce some common sense of life and store stories related to the store theme. Taobao short video waiter introduced that the opening of this channel is to promote merchants to further upgrade from simple product display videos in the past and shoot more content-type videos. (36Kr)
2. Alibaba Mama’s internal testing of “super recommended” new product promotion function
The information flow marketing product "Super Recommendation" under Alibaba Mama has specially created a new product promotion function and will be launched in the near future. Previously, Tmall also announced that more than 50 million new products will be launched on Tmall in 2019, and will directly upgrade the Tmall entrance to Tmall’s homepage on Taobao to a new Tmall product, increasing support for new products from a strategic level. (Yibang Power)
3. Three Squirrels are listed today, with a market value of 8.4 billion yuan
Three Squirrels were officially listed on the Shenzhen Stock Exchange GEM today with the stock code of 300783. Three Squirrels issued 41 million shares in this public offering, with an issue price of 14.68 yuan per share, and the new shares raised 602 million yuan. As of now, the stock price of Three Squirrels is 21.14 yuan, an increase of 44.01%, and its market value has reached 8.477 billion yuan. (36Kr)
4. Alibaba completes a new round of organizational structure rotation, mainly involving HR lines
Alibaba Group announced today that it has completed a new round of organizational structure adjustment, which is another Alibaba's iconic major rotation. Several Alibaba's business groups, including Alibaba Group, Ant Financial, Cainiao Network, B2B business group, Alibaba Mama, and Alibaba Cloud Intelligence, are all within the scope of this round of adjustment. In this round of adjustments, the HR line, known as Alibaba's political commissar, has the most rotation adjustments, including Alibaba partner and Ant Financial CPO Zeng Songbai (Lin Xiangru), who is also involved. (36Kr)
5. Alibaba announces the official launch of Tmall Double 11 Carnival Night in 2019
Alibaba announced the official launch of Tmall Double 11 carnival night in 2019. Alibaba said that Alibaba's commercial operating system will be fully implemented on Double Eleven to help merchants operate consumers. Alibaba will use all resources of the Big Entertainment and invest in corresponding technology and data support. The Alibaba Mom team will do integrated marketing throughout the entire link. At the same time, this year's Mao night has launched the daytime period for the first time, which will divert traffic for the Double Eleven carnival night. (36Kr)
Internet Information
6. WeChat Payment: Technological innovation is an important driving force for industrial upgrading
WeChat Pay stated at the seminar on the upgrading of the industry and high-quality development of mobile payment innovation services that in the post-mobile payment era, it will continue to improve production efficiency through technological innovation and promote the optimization and upgrading of the industrial structure. According to WeChat Pay, WeChat Pay has currently covered 34 provinces and cities, more than 100 industries, covering various fields such as food, clothing, housing and transportation, government affairs and people's livelihood, and providing services to more than 800 million monthly active users. (36Kr)
7. Qutoutiao COO Chen Sihui: Will use different products to enter the fifth ring
Regarding the topic of Qutoutiao entering the fifth ring road, Qutoutiao COO Chen Sihui said, "Entering within the fifth ring road is a requirement for our content team and algorithm groups. For us, the matching and distribution efficiency of your content must be good enough, and people within the fifth ring road will pay for it. In addition to Qutoutiao, we have other products to meet users within the fifth ring road. MiDu itself is not a sinking product that is highly similar to Qutoutiao in the pure sense. Relatively speaking, this is a process of undertaking through different products, which we need to complete step by step." (36Kr)
8. Luo Yonghao granted shares in Hammer Technology to 7 electronic technology companies
Tianyan Check data shows that on July 10, Smartisan Technology (Beijing) Co., Ltd. added 7 new equity pledge information, and all the pledgeees were Luo Yonghao. He pledged some of his shares to seven companies, namely Shenzhen General Testing System Co., Ltd.; Jingmo Electronic Technology (Shenzhen) Co., Ltd.; Dongguan Shangchen Precision Electronics Co., Ltd.; Xiamen Xinlianke Electronics Co., Ltd.; Dongguan Honghan Electronic Materials Co., Ltd.; Push-out to Jingmo Electronics Technology (Shenzhen) Co., Ltd.; Jiangxi Yahua Electronics Materials Co., Ltd. (36Kr)
9. ByteDance’s Feichao is removed from the App Store: It is communicating with Apple
ByteDance's social software Feijie was removed from the App Store. In response, the relevant person in charge of Feijie said: It is communicating with Apple and I believe there will be results soon. The person in charge said that Android users can continue to download in the app store. All users who have downloaded Feicha will not be affected. (Blue Whale TMT)
Cross-border e-commerce
10. General Administration of Customs: Customs will improve the cross-border e-commerce statistical system
On July 12, the State Information Office held a press conference on import and export situation in the first half of 2019. Li Kuiwen, Director of the Statistical Analysis Department of the spokesperson, said that in recent years, the scale of cross-border e-commerce has expanded rapidly, becoming a prominent highlight of foreign trade growth. Customs will continue to adhere to inclusive and prudent supervision, improve the cross-border e-commerce statistical system, do a good job in publishing cross-border e-commerce statistical data, strengthen supervision and provide good services, protect intellectual property rights and merchants and consumers' rights in accordance with the law, and create a good environment for the development of cross-border e-commerce. (E-commerce News)
Click to register to apply to join the well-known domestic e-commerce network - Laogao E-commerce Club. Any merchants from all over the country, Tmall merchants, Taobao Crown Store, Jinguan Store, and other e-commerce platform merchants can apply to join!
,
EN
CN
