#Laogao E-commerce Newsletter# [E-commerce Evening News on January 6]

Evening information: JD Home Delivery and Dada Express announced measures for the Spring Festival non-closing; Douyin e-commerce: The sales of domestic brands on the platform in 2021 increased by 667% year-on-year; Pinduoduo will distribute 3 billion yuan of shopping red envelopes when it starts the New Year Festival; Tmall International predicts six major import consumption trends in 2022; Cainiao’s first bonded live broadcast room is located in Yiwu Comprehensive Bonded Zone...

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E-commerce newsletter

1. JD Home Delivery and Dada Express announce measures for Spring Festival non-closing

According to January 6, today, JD.com and Dada Express, a subsidiary of Dada Group, officially released Spring Festival operation guarantee measures. It is reported that JD Home Delivery and JD Hour Purchase have officially opened on January 7. The platform has joined hands with physical stores of supermarkets, fresh food, mobile phones, beauty, maternal and infants, etc., to establish the "Spring Festival Supply Protection Alliance". The stores will continue to open during the Spring Festival and provide 1-hour home delivery service. Dada Express announced that the full link of "warehouse picking" will be fulfilled immediately without closing. Through various forms such as capacity recruitment, holiday subsidies, algorithmic scheduling, care and guarantee, the Spring Festival capacity will be expanded and reasonable scheduling of capacity between regions will be achieved. (E-commerce News)

2. Douyin e-commerce: Sales of domestic brands on the platform increased by 667% year-on-year in 2021

According to the news on January 6, the "2021 Douyin E-commerce Domestic Product Development Annual Report" released by Douyin E-commerce today shows that in 2021, the domestic market share of Douyin e-commerce platforms reached 89%, and the sales of domestic brands increased by 667% year-on-year. Sales of domestic products in industries such as clothing, shoes, cosmetics, food and beverages, and personal care care have grown rapidly, up 411%, 696%, 547%, and 912% respectively. The report shows that the top 5 cities in domestic sales are Chengdu, Shenzhen, Guangzhou, Suzhou and Shanghai; among the brands with a turnover of over 100 million yuan in Douyin e-commerce, domestic brands account for 80%; the top 5 domestic sales in food and beverage, beauty, clothing, personal care, maternal and infant books and other categories are ranked in the top 5. (E-commerce News)

3. Pinduoduo will distribute 3 billion yuan in shopping red packets to start New Year’s goods festival

On January 6, Pinduoduo joined hands with more than one million quality merchants and thousands of agricultural and sideline products brands to jointly launch the "New Year's Goods Festival". During the event, Pinduoduo’s entire platform will distribute shopping red envelopes of 3 billion yuan to 870 million consumers, and open a 24-hour rapid delivery channel of “no need to wait for good New Year’s goods”. (E-commerce News)

4. JD New Year’s Festival will officially start at 8 pm on January 9

According to January 6, JD New Year's Festival will officially start at 8 pm on January 9, bringing great discounts and gameplay such as 100 yuan surprise coupons, 1 yuan grabbing large coupon packages, the number one Beijing post, and the maximum red envelope rain of 8,888 yuan. It will also launch the top ten New Year customs, local specialty goods, and special New Year gifts of the Year of the Tiger. From January 27 to February 7, JD.com continued the tradition of "delivery during the Spring Festival". In addition, during JD New Year’s Festival, there are many services such as home-to-door exchange for old, hourly purchase, safe and healthy home entry, damaged package return and exchange, unboxing inspection, appointment delivery, full insurance replacement, lightning refund, one-city, one-to-one butler, and one-to-one store. (E-commerce News)

Internet news

5. JD.com report: Parents born in the 1990s have become the main consumer group of maternal and child

On January 6th, today, JD.com and the Beijing News released the "2021 Children's Product Trend Report". The report shows that parents born in the 1990s have become the main group of maternal and child consumption, payment for maternal and child knowledge has become a new trend, and domestic products are increasingly becoming the first choice for parents born in the 1990s. The report pointed out that when choosing children's seasonings and complementary foods, parents have multiple considerations about nutritional ingredients. Children's seasonings that are low in salt, add various trace elements, and protect the stomach and intestines have become their favorites. Sales data from JD Supermarket show that the growth rate of children's grain and oil condiments in 2021 reached 90%, and the sales scale of children's food in 2021 increased by 100% year-on-year. (E-commerce News)

6. WeChat: Video account live broadcast will support no less than 100,000 high-quality merchants

According to January 6, at the 2022 WeChat Open Class Pro held today, Video Live announced the launch of a new merchant incentive plan. It is reported that in the next year, the video account will support no less than 100,000 high-quality merchants through traffic incentives, and encourage and support merchants with private domains and private domains in the WeChat ecosystem. Every time a merchant guides a private domain user into the live broadcast room, the platform will incentivize at least one public domain user to the merchant. Previously, in 2021, WeChat successively added live broadcast portals at the top of the subscription account stream, added video account cards to the subscription account stream, and supported searching for video account content, etc. (E-commerce News)

Cross-border newsletter

7. Tmall International predicts six major import consumption trends in 2022

On January 6th, today, Tmall International and the First Financial Business Data Center released a trend forward report, with precision skin care, oil-based body care, emotional fragrance, snack-based health care, light sports outfits, and low-allergic parenting becoming the six new imported consumption trends in 2022. According to reports, "Oil-based body care" is a new trend in personal care consumption this year. Hair care essential oil, bath oil, body essential oil and other categories are growing rapidly on Tmall International, among which the efficacy is the most important decision-making factor in oil care consumption. (E-commerce News)

8. Yuanqi Forest entered the top 10 best-selling list of Amazon's sparkling water for the first time

According to reports on January 6, it is reported that in mid-December, Yuanqi Forest overseas version of aluminum can sparkling water broke into the top 10 best-selling list of Amazon's sparkling water in the United States, and also won the top 3 new product list of the track. Yuanqi Forest became the only Chinese beverage brand to enter the list. According to LatePost at the end of December last year, Yuanqi Forest is making large-scale adjustments around its organizational structure. Middle and back-end businesses include: supply center, production center, finance, legal affairs, manpower, food safety, warehousing and logistics, etc., which are all coordinated departments that need to improve efficiency. (E-commerce News)

9. Amazon's stock price in 2021 rose by only 2.4% for the whole year

According to CNBC, Amazon's stock price performance in 2021 is the worst among the five major American technology giants Facebook, Apple, Amazon, Netflix, and Google's parent company Alphabet. In 2021, Amazon's stock price rose by only 2.4% for the whole year, which is far lower than its peers. In comparison, Netflix's stock price rose 11% for the whole year, Meta rose 23%, Apple rose 34%, and Alphabet rose 65%. It is reported that Amazon's last bad annual stock price performance was in 2014, when the stock price fell 22% throughout the year. In the view of some Wall Street analysts, there are several reasons for Amazon's stock price to perform poorly in 2021, and the slowdown in e-commerce growth is one of them. (E-commerce News)

10. Cainiao’s first bonded live broadcast room is located in Yiwu Comprehensive Bonded Zone

On January 6th, this morning, the unveiling ceremony of the Cainiao Bonded Warehouse Cross-border Live Broadcast Alliance was held at the Cainiao Yiwu Bonded Warehouse, marking the establishment of the first "model room" of Cainiao's live broadcast in the country, in Yiwu Comprehensive Bonded Warehouse. It is understood that Cainiao Bonded Warehouse Cross-border Live Broadcast Alliance is a new cross-border e-commerce sales model of "logistics guarantee, price guarantee, and import guarantee" through joining Cainiao across the country, including bonded warehouses, live broadcast institutions, and cross-border merchants under customs supervision. (E-commerce News)